ESPN_VV0 to_TO launch_VVI new_JJ site_NN1 devoted_VVD to_II Chicago_NP1 sports_NN2 ESPN_NN1 believes_VVZ Chicago_NP1 has_VHZ big_RR enough_DD shoulders_NN2 for_IF another_DD1 local_JJ sports_NN2 outlet_NN1 ,_, as_CSA it_PPH1 will_VM launch_VVI its_APPGE first_MD Web_NN1 site_NN1 devoted_VVD to_II local_JJ sports_NN2 fans_NN2 ._. 
ESPNChicago.com_NP1 will_VM provide_VVI a_AT1 "_" 24/7_MF Chicago_NP1 sports_NN2 news_NN1 operation_NN1 "_" starting_VVG in_II April_NPM1 ,_, said_VVD Marc_NP1 Horine_NP1 ,_, a_AT1 vice_JJ president_NN1 with_IW ESPN_NP1 digital_JJ media_NN ._. 
Prospective_JJ advertisers_NN2 previewed_VVD the_AT site_NN1 last_MD week_NNT1 ,_, and_CC brewer_NN1 MillerCoors_NN2 will_VM be_VBI the_AT site_NN1 's_GE charter_NN1 advertiser_NN1 ._. 
If_CS the_AT venture_NN1 is_VBZ successful_JJ ,_, ESPN_NP1 could_VM roll_VVI out_RP more_DAR city-specific_JJ sites_NN2 across_II the_AT country_NN1 ._. 
"_" We_PPIS2 already_RR have_VH0 a_AT1 user_NN1 base_NN1 with_IW millions_NNO2 of_IO people_NN coming_VVG to_II &lsqb;_( ESPN.com_NP1 &rsqb;_) looking_VVG for_IF Chicago_NP1 sports_NN2 ,_, "_" Horine_NP1 said_VVD ._. 
"_" At_II its_APPGE core_NN1 ,_, the_AT mission_NN1 is_VBZ simple_JJ :_: to_TO super-serve_VVI Chicago_NP1 sports_NN2 fans_NN2 ._. "_" 
In_II31 addition_II32 to_II33 sports_NN2 news_NN1 ,_, the_AT site_NN1 will_VM have_VHI social-networking_JJ aspects_NN2 ,_, a_AT1 travel_NN1 partnership_NN1 and_CC even_RR a_AT1 way_NN1 to_TO organize_VVI your_APPGE local_JJ softball_NN1 team_NN1 ._. 
And_CC like_II the_AT cable_NN1 channel_NN1 ,_, ESPN_NP1 Chicago_NP1 will_VM feature_VVI its_APPGE own_DA "_" SportsCenter_VV0 "_" -style_JJ newscast_NN1 with_IW a_AT1 three-_NN1 to_II five-minute_JJ highlight_NN1 reel_NN1 of_IO the_AT day_NNT1 's_GE top_JJ stories_NN2 ._. 
It_PPH1 will_VM have_VHI original_JJ content_NN1 and_CC include_VV0 breaking_VVG news_NN1 ,_, provided_VVN by_II Chicago_NP1 's_GE WLS-Ch._NN1 7_MC ._. 
The_AT ABC_NP1 affiliate_NN1 and_CC ESPN_NP1 are_VBR both_RR owned_VVN by_II The_AT Walt_NP1 Disney_NP1 Co_NP1 ._. 
ESPN_NP1 columnist_NN1 Gene_NP1 Wojciechowski_NP1 ,_, a_AT1 former_DA Chicago_NP1 Tribune_NN1 sportswriter_NN1 ,_, will_VM write_VVI for_IF the_AT site_NN1 ._. 
Other_JJ ESPN_NN1 contributors_NN2 will_VM write_VVI for_IF the_AT Chicago_NP1 site_NN1 ,_, as_CSA will_VM ESPN_VVI 1000_MC radio_NN1 personalities_NN2 Tom_NP1 Waddle_NP1 and_CC Bruce_NP1 Levine_NP1 ._. 
Giving_VVG a_AT1 national_JJ brand_NN1 a_AT1 local_JJ presence_NN1 online_RR is_VBZ not_XX new_JJ ._. 
The_AT Huffington_NP1 Post_NN1 launched_VVD a_AT1 Chicago_NP1 version_NN1 of_IO its_APPGE site_NN1 last_MD year_NNT1 ,_, offering_VVG commentaries_NN2 from_II dozens_NNO2 of_IO area_NN1 voices_NN2 ._. 
ESPN_NP1 plans_VVZ to_TO add_VVI more_RGR local_JJ voices_NN2 to_II its_APPGE mix_NN1 ,_, too_RR ._. 
ESPN_NP1 is_VBZ doing_VDG what_DDQ many_DA2 other_JJ major_JJ content_JJ providers_NN2 have_VH0 been_VBN doing_VDG :_: mixing_VVG original_JJ stories_NN2 with_IW aggregated_JJ content_NN1 from_II outside_JJ sources_NN2 such_II21 as_II22 blogs_NN2 ,_, newspapers_NN2 and_CC video_NN1 sites_NN2 ._. 
The_AT Chicago_NP1 Tribune_NN1 ,_, for_REX21 example_REX22 ,_, is_VBZ experimenting_VVG with_IW linking_VVG to_II stories_NN2 from_II competing_JJ publishers_NN2 to_TO give_VVI a_AT1 broader_JJR coverage_NN1 to_II readers_NN2 ._. 
Part_NN1 of_IO the_AT goal_NN1 is_VBZ to_TO create_VVI a_AT1 one-stop_JJ shop_NN1 where_RRQ readers_NN2 know_VV0 they_PPHS2 can_VM come_VVI back_RP to_TO get_VVI all_DB sorts_NN2 of_IO local_JJ information_NN1 in_II a_AT1 trend_NN1 called_VVN "_" link_NN1 journalism_NN1 ,_, "_" and_CC publishers_NN2 hope_VV0 to_TO draw_VVI more_DAR advertising_NN1 dollars_NNU2 as_II more_DAR readers_NN2 flock_VV0 to_II the_AT site_NN1 ._. 
"_" Local_NN1 and_CC hyper-local_JJ publishers_NN2 are_VBR among_II the_AT most_RGT important_JJ growth_NN1 areas_NN2 for_IF interactive_JJ publishing_NN1 companies_NN2 and_CC the_AT interactive_JJ ad_NN1 industry_NN1 ,_, "_" said_VVD Randall_NP1 Rothenberg_NP1 ,_, chief_JJ executive_NN1 of_IO the_AT Interactive_JJ Advertising_NN1 Bureau_NN1 ._. 
"_" There_EX 's_VBZ an_AT1 innovation_NN1 explosion_NN1 already_RR under_RR21 way_RR22 in_II this_DD1 area_NN1 --_NN1 and_CC there_EX will_VM be_VBI more_RRR ._. "_" 
The_AT hook_NN1 here_RL ,_, of_RR21 course_RR22 ,_, is_VBZ sports_NN2 ._. 
ESPN_NP1 Chicago_NP1 is_VBZ an_AT1 outgrowth_NN1 of_IO the_AT re-launch_NN1 of_IO the_AT ESPN_NN1 1000_MC radio_NN1 site_NN1 two_MC years_NNT2 ago_RA ._. 
(_( If_CS you_PPY go_VV0 to_II ESPNChicago.com_NP1 now_RT you_PPY will_VM be_VBI directed_VVN to_II the_AT station_NN1 's_GE site_NN1 ._. )_) 
"_" We_PPIS2 've_VH0 seen_VVN double-digit_JJ growth_NN1 in_II ads_NN2 and_CC traffic_NN1 to_II that_DD1 site_NN1 over_II the_AT past_JJ two_MC years_NNT2 ,_, "_" Horine_NP1 said_VVD ._. 
"_" We_PPIS2 thought_VVD it_PPH1 was_VBDZ the_AT right_JJ time_NNT1 to_II pool_NN1 everything_PN1 together_RL into_II one_MC1 destination_NN1 ,_, a_AT1 platform_NN1 that_CST cuts_VVZ across_II all_DB ESPN_VV0 media_NN ._. "_" 
This_DD1 new_JJ venture_NN1 likely_RR will_VM put_VVI pressure_NN1 on_II local_JJ media_NN outlets_NN2 hurt_VVN by_II the_AT advertising_NN1 downturn_NN1 ._. 
Visits_NN2 to_II the_AT Chicago_NP1 papers_NN2 '_GE Web_NN1 sites_NN2 come_VV0 from_II across_II the_AT country_NN1 ,_, as_CSA displaced_JJ fans_NN2 in_II Phoenix_NP1 or_CC Seattle_NP1 keep_VV0 tabs_NN2 on_II the_AT Cubs_NN2 or_CC the_AT White_JJ Sox_NN2 ._. 
Add_VV0 a_AT1 powerful_JJ brand_NN1 with_IW the_AT might_NN1 of_IO ESPN_NN1 to_II the_AT mix_NN1 ,_, and_CC readers_NN2 could_VM well_RR follow_VVI ._. 
From_II an_AT1 advertising_NN1 viewpoint_NN1 ,_, MillerCoors_NP1 sees_VVZ it_PPH1 as_II a_AT1 great_JJ opportunity_NN1 ._. 
"_" Chicago_NP1 is_VBZ a_AT1 very_RG important_JJ market_NN1 for_IF MillerCoors_NP1 ,_, "_" said_VVD Pete_NP1 Marino_NP1 ,_, a_AT1 spokesman_NN1 for_IF the_AT brewer_NN1 ,_, which_DDQ is_VBZ moving_VVG its_APPGE corporate_JJ headquarters_NN here_RL this_DD1 summer_NNT1 ._. 
"_" Beer_NN1 is_VBZ a_AT1 local_JJ business_NN1 ._. 
The_AT ability_NN1 to_TO tap_VVI into_II beer_NN1 drinkers_NN2 around_II sports_NN2 properties_NN2 in_II local_JJ markets_NN2 is_VBZ potentially_RR a_AT1 powerful_JJ thing_NN1 ._. "_" 
It_PPH1 wo_VM n't_XX be_VBI difficult_JJ for_IF ESPN_NN1 to_TO build_VVI a_AT1 robust_JJ site_NN1 filled_VVN with_IW Chicago_NP1 content_NN1 ._. 
ESPN.com_NP1 already_RR offers_VVZ high_JJ school_NN1 sports_NN2 and_CC links_VVZ to_II stories_NN2 from_II the_AT nation_NN1 's_GE major_JJ dailies_NN2 ._. 
Also_RR ,_, there_EX is_VBZ constant_JJ content_NN1 from_II ESPN_NP1 's_GE stable_NN1 of_IO writers_NN2 that_CST includes_VVZ Chicago_NP1 angles_NN2 ._. 
Users_NN2 looking_VVG for_IF local_JJ news_NN1 just_RR need_VV0 to_TO use_VVI the_AT right_JJ search_NN1 terms_NN2 ._. 
"_" I_PPIS1 'm_VBM not_XX expecting_VVG this_DD1 to_TO be_VBI an_AT1 overnight_JJ success_NN1 ,_, but_CCB over_II time_NNT1 ,_, we_PPIS2 feel_VV0 there_EX 's_VBZ going_VVGK to_TO be_VBI traction_NN1 as_CSA we_PPIS2 expand_VV0 our_APPGE content_NN1 ,_, "_" Horine_NP1 said_VVD ._. 
