Crush_VV0 It_PPH1 !_! 
Why_RRQ NOW_RT Is_VBZ the_AT Time_NNT1 to_II Cash_NN1 In_RP on_II Your_APPGE Passion_NN1 Passion_NN1 is_VBZ everything_PN1 How_RRQ badly_RR do_VD0 you_PPY want_VVI to_TO crush_VVI it_PPH1 ?_? 
Is_VBZ it_PPH1 an_AT1 all-consuming_JJ feeling_NN1 ?_? 
Do_VD0 you_PPY stay_VVI awake_JJ at_II night_NNT1 ,_, your_APPGE brain_NN1 swimming_VVG with_IW ideas_NN2 and_CC dreams_NN2 ?_? 
Are_VBR you_PPY willing_JJ to_TO do_VDI whatever_DDQV it_PPH1 takes_VVZ for_IF the_AT chance_NN1 to_TO live_VVI entirely_RR on_II your_APPGE own_DA terms_NN2 ?_? 
If_CS so_RR ,_, you_PPY 're_VBR lucky_JJ ._. 
You_PPY 're_VBR lucky_JJ because_CS you_PPY live_VV0 in_II an_AT1 age_NN1 of_IO unmatched_JJ opportunity_NN1 for_IF anyone_PN1 with_IW enough_DD hustle_NN1 ,_, patience_NN1 ,_, and_CC big_JJ dreams_NN2 ._. 
I_PPIS1 should_VM know_VVI ,_, since_CS that_DD1 's_VBZ all_DB I_PPIS1 had_VHD to_TO work_VVI with_IW ._. 
Three_MC years_NNT2 ago_RA I_PPIS1 was_VBDZ an_AT1 anomaly_NN1 ,_, a_AT1 guy_NN1 with_IW very_RG limited_JJ technology_NN1 skills_NN2 who_PNQS used_VVD social_JJ media_NN sites_NN2 like_II Facebook_NP1 and_CC Twitter_NN1 and_CC Tumblr_VV0 to_TO build_VVI a_AT1 highly_RR fulfilling_VVG and_CC profitable_JJ personal_JJ brand_NN1 ._. 
Back_RP then_RT ,_, a_AT1 lot_NN1 of_IO people_NN were_VBDR unwilling_JJ to_TO accept_VVI that_CST the_AT business_NN1 world_NN1 --_NN1 that_CST society_NN1 --_NN1 was_VBDZ changing_VVG ,_, and_CC if_CS I_PPIS1 had_VHD tried_VVN to_TO tell_VVI you_PPY that_CST you_PPY could_VM build_VVI a_AT1 business_NN1 that_CST creates_VVZ wealth_NN1 and_CC the_AT most_DAT happiness_NN1 you_PPY 've_VH0 ever_RR known_VVN with_IW nothing_PN1 more_DAR than_CSN passion_NN1 and_CC a_AT1 willingness_NN1 to_TO work_VVI your_APPGE face_NN1 off_RP ,_, you_PPY might_VM not_XX have_VHI believed_VVN me_PPIO1 ._. 
Now_RT ,_, though_CS ,_, the_AT opportunities_NN2 are_VBR endless_JJ --_NN1 I_PPIS1 do_VD0 n't_XX think_VVI enough_DD people_NN have_VH0 yet_RR grasped_VVN just_RR how_RGQ much_DA1 society_NN1 and_CC business_NN1 and_CC even_RR the_AT Internet_NN1 have_VH0 changed_VVN --_JJ and_CC my_APPGE story_NN1 is_VBZ about_RPK to_TO become_VVI a_RR21 lot_RR22 less_RGR unusual_JJ ._. 
If_CS you_PPY want_VV0 it_PPH1 badly_RR enough_RR ,_, it_PPH1 can_VM become_VVI your_APPGE story_NN1 ,_, in_II a_RR21 lot_RR22 less_DAR time_NNT1 and_CC for_IF a_RR21 lot_RR22 less_DAR money_NN1 ._. 
Here_RL 's_VBZ how_RRQ fast_JJ change_NN1 has_VHZ taken_VVN hold_NN1 :_: I_PPIS1 helped_VVD take_VV0 my_APPGE dad_NN1 's_GE local_JJ liquor_NN1 store_NN1 ,_, Shopper_NN1 's_GE Discount_NN1 Liquors_NN2 ,_, and_CC blew_VVD it_PPH1 up_RP from_II four_MC million_NNO dollars_NNU2 to_II fifty_MC million_NNO dollars_NNU2 in_II eight_MC years_NNT2 (_( 1998_MC --_JJ 2005_MC )_) ._. 
I_PPIS1 'm_VBM proud_JJ of_IO that_DD1 ._. 
But_CCB aside_II21 from_II22 a_AT1 ton_NNU1 of_IO hard_JJ work_NN1 ,_, it_PPH1 took_VVD millions_NNO2 of_IO dollars_NNU2 in_II advertising_NN1 with_IW the_AT New_NP1 York_NP1 Times_NNT2 ,_, Wine_NN1 Spectator_NN1 ,_, and_CC other_JJ publications_NN2 as_II31 well_II32 as_II33 radio_NN1 stations_NN2 and_CC local_JJ TV_NN1 ._. 
Compare_VV0 that_CST with_IW when_RRQ I_PPIS1 started_VVD building_VVG my_APPGE personal_JJ brand_NN1 in_II February_NPM1 2006_MC --_JJ to_II this_DD1 day_NNT1 it_PPH1 has_VHZ cost_VVN me_PPIO1 far_RG less_RRR in_II money_NN1 (_( less_DAR than_CSN $15,000_NNU )_) than_CSN in_II sweat_NN1 ,_, and_CC I_PPIS1 'm_VBM having_VHG more_DAR fun_NN1 than_CSN I_PPIS1 've_VH0 ever_RR had_VHN in_II my_APPGE life_NN1 ._. 
You_PPY 've_VH0 got_VVN sweat_NN1 ,_, right_RR ?_? 
You_PPY may_VM not_XX have_VHI connections_NN2 ,_, or_CC an_AT1 education_NN1 ,_, or_CC wealth_NN1 ,_, but_CCB with_IW enough_DD passion_NN1 and_CC sweat_NN1 ,_, you_PPY can_VM make_VVI anything_PN1 happen_VVI ._. 
Three_MC rules_NN2 You_PPY may_VM have_VHI picked_VVN up_RP this_DD1 book_NN1 because_CS you_PPY want_VV0 to_TO know_VVI the_AT secret_NN1 to_II my_APPGE success_NN1 ._. 
Well_RR ,_, my_APPGE secret_NN1 is_VBZ that_CST I_PPIS1 live_VV0 by_II three_MC pretty_RG simple_JJ rules_NN2 :_: Love_VV0 your_APPGE family_NN1 ._. 
Work_VV0 superhard_NN1 ._. 
Live_VV0 your_APPGE passion_NN1 ._. 
That_DD1 's_VBZ it_PPH1 ._. 
Notice_VV0 that_CST I_PPIS1 do_VD0 n't_XX mention_VVI the_AT Internet_NN1 ,_, or_CC social_JJ media_NN tools_NN2 ,_, or_CC even_RR technology_NN1 ,_, even_CS21 though_CS22 they_PPHS2 have_VH0 been_VBN crucial_JJ to_II everything_PN1 I_PPIS1 've_VH0 accomplished_VVN in_II the_AT last_MD few_DA2 years_NNT2 ._. 
That_DD1 's_VBZ because_CS I_PPIS1 measure_VV0 my_APPGE success_NN1 by_II how_RGQ happy_JJ I_PPIS1 am_VBM ,_, not_XX how_RGQ big_JJ the_AT business_NN1 is_VBZ or_CC how_RGQ much_DA1 money_NN1 I_PPIS1 've_VH0 made_VVN ._. 
And_CC thanks_NN2 to_II following_VVG those_DD2 three_MC rules_NN2 ,_, I_PPIS1 'm_VBM 100_MC percent_NNU happy_JJ ._. 
Do_VD0 n't_XX believe_VVI me_PPIO1 ?_? 
Think_VV0 it_PPH1 's_VBZ not_XX possible_JJ ?_? 
I_PPIS1 promise_VV0 you_PPY it_PPH1 is_VBZ ._. 
If_CS you_PPY do_VD0 n't_XX already_RR live_VVI the_AT first_MD principle_NN1 ,_, get_VV0 on_II it_PPH1 ,_, because_CS what_DDQ I_PPIS1 'm_VBM going_VVGK to_TO tell_VVI you_PPY in_II this_DD1 book_NN1 is_VBZ worthless_JJ if_CS you_PPY 're_VBR not_XX taking_VVG care_NN1 of_IO your_APPGE family_NN1 ._. 
Your_APPGE family_NN1 always_RR comes_VVZ first_MD ._. 
But_CCB if_CS you_PPY 've_VH0 got_VVN that_DD1 priority_NN1 straight_RR ,_, and_CC you_PPY 're_VBR working_VVG hard_RR ,_, and_CC you_PPY 're_VBR still_RR not_XX 100_MC percent_NNU happy_JJ ,_, it_PPH1 's_VBZ probably_RR because_CS you_PPY 're_VBR not_XX living_VVG your_APPGE passion_NN1 ._. 
And_CC that_DD1 ,_, my_APPGE friends_NN2 ,_, although_CS it_PPH1 is_VBZ only_RR one-third_MF of_IO the_AT secret_NN1 to_II success_NN1 ,_, is_VBZ the_AT whole_JJ key_NN1 to_II staking_VVG your_APPGE claim_NN1 in_II the_AT new_JJ business_NN1 world_NN1 we_PPIS2 live_VV0 in_RP today_RT ._. 
Live_VV0 your_APPGE passion_NN1 ._. 
What_DDQ does_VDZ that_DD1 mean_VVI ,_, anyway_RR ?_? 
It_PPH1 means_VVZ that_CST when_CS you_PPY get_VV0 up_RP for_IF work_NN1 every_AT1 morning_NNT1 ,_, every_AT1 single_JJ morning_NNT1 ,_, you_PPY are_VBR pumped_VVN because_CS you_PPY get_VV0 to_TO talk_VVI about_II or_CC work_VV0 with_IW or_CC do_VD0 the_AT thing_NN1 that_CST interests_VVZ you_PPY the_AT most_RRT in_II the_AT world_NN1 ._. 
You_PPY do_VD0 n't_XX live_VVI for_IF vacations_NN2 because_CS you_PPY do_VD0 n't_XX need_VVI a_AT1 break_NN1 from_II what_DDQ you_PPY 're_VBR doing_VDG --_NN1 working_VVG ,_, playing_VVG ,_, and_CC relaxing_JJ are_VBR one_MC1 and_CC the_AT same_DA ._. 
You_PPY do_VD0 n't_XX even_RR pay_VVI attention_NN1 to_II how_RGQ many_DA2 hours_NNT2 you_PPY 're_VBR working_VVG because_CS to_II you_PPY ,_, it_PPH1 's_VBZ not_XX really_RR work_VV0 ._. 
You_PPY 're_VBR making_VVG money_NN1 ,_, but_CCB you_PPY 'd_VM do_VDI whatever_DDQV it_PPH1 is_VBZ you_PPY 're_VBR doing_VDG for_IF free_JJ ._. 
Does_VDZ this_DD1 sound_VVI like_II you_PPY ?_? 
Are_VBR you_PPY living_VVG ,_, or_CC just_RR earning_VVG a_AT1 living_NN1 ?_? 
You_PPY spend_VV0 so_RG much_DA1 time_NNT1 at_II work_NN1 ,_, why_RRQ waste_VVI it_PPH1 doing_VDG anything_PN1 other_II21 than_II22 what_DDQ you_PPY love_VV0 most_RRT ?_? 
Life_NN1 is_VBZ too_RG short_JJ for_IF that_DD1 ._. 
You_PPY owe_VV0 it_PPH1 to_II yourself_PPX1 to_TO make_VVI a_AT1 massive_JJ change_NN1 for_IF the_AT better_JJR ,_, and_CC all_DB you_PPY have_VH0 to_TO do_VDI is_VBZ go_NN1 online_RR and_CC start_VV0 using_VVG the_AT tools_NN2 waiting_VVG for_IF you_PPY there_RL ._. 
Keep_VV0 it_PPH1 real_JJ &hellip;_... very_RG real_JJ Authenticity_NN1 We_PPIS2 've_VH0 talked_VVN about_II paying_VVG attention_NN1 to_II your_APPGE DNA_NN1 ,_, but_CCB while_CS the_AT concept_NN1 of_IO authenticity_NN1 is_VBZ closely_RR related_VVN it_PPH1 's_VBZ not_XX the_AT same_DA ._. 
Your_APPGE DNA_NN1 dictates_VVZ your_APPGE passion_NN1 --_NN1 whatever_DDQV it_PPH1 is_VBZ you_PPY were_VBDR born_VVN to_TO do_VDI ;_; being_VBG authentic_JJ ,_, and_CC being_VBG perceived_VVN as_CSA such_DA by_II your_APPGE audience_NN1 ,_, relies_VVZ on_II your_APPGE ability_NN1 to_TO ensure_VVI that_CST every_AT1 decision_NN1 you_PPY make_VV0 when_RRQ it_PPH1 comes_VVZ to_II your_APPGE business_NN1 is_VBZ rooted_VVN in_II being_VBG true_JJ to_II yourself_PPX1 ._. 
For_REX21 example_REX22 ,_, I_PPIS1 would_VM love_VVI to_TO change_VVI the_AT opening_NN1 of_IO my_APPGE show_NN1 ._. 
It_PPH1 starts_VVZ off_RP the_AT same_DA almost_RR every_AT1 time_NNT1 ._. 
"_" HELLO_UH EVERYBODY_PN1 AND_CC WELCOME_VV0 TO_II WINE_NN1 LIBRARY_NN1 TV_NN1 ._. 
I_PPIS1 AM_VBM YOUR_APPGE HOST_NN1 GARY_NP1 VAY-NER-CHUK_NP1 AND_CC THIS_DD1 ,_, MY_APPGE FRIENDS_NN2 ,_, IS_VBZ THE_AT THUNDER_NN1 SHOW_NN1 AKA_NN1 THE_AT INTERNET_NP1 'S_GE MOST_RGT PASSIONATE_JJ WINE_NN1 PROGRAM_NN1 ._. "_" 
It_PPH1 's_VBZ not_XX exactly_RR what_DDQ some_DD wine_NN1 lovers_NN2 are_VBR looking_VVG for_IF in_II a_AT1 wine_NN1 expert_NN1 ,_, and_CC I_PPIS1 lose_VV0 about_RG 12_MC percent_NNU of_IO my_APPGE viewers_NN2 right_RR off_II the_AT bat_NN1 because_CS I_PPIS1 yell_VV0 and_CC scream_VV0 like_II a_AT1 maniac_NN1 ._. 
For_IF a_AT1 businessman_NN1 like_II me_PPIO1 ,_, that_DD1 number_NN1 is_VBZ intolerable_JJ ._. 
I_PPIS1 desperately_RR want_VV0 to_TO change_VVI the_AT opening_NN1 of_IO my_APPGE show_NN1 to_II something_PN1 a_RR21 little_RR22 calmer_JJR ,_, more_RGR refined_JJ ,_, something_PN1 that_CST wo_VM n't_XX scare_VVI people_NN away_RL ._. 
But_CCB I_PPIS1 ca_VM n't_XX ,_, because_CS that_DD1 yelling_VVG ,_, screaming_VVG ,_, superexcited_VVD guy_NN1 is_VBZ who_PNQS I_PPIS1 am_VBM ._. 
If_CS I_PPIS1 tried_VVD to_TO tone_VVI things_NN2 down_RP and_CC make_VVI myself_PPX1 appealing_VVG to_II that_DD1 missing_JJ 12_MC percent_NNU ,_, I_PPIS1 can_VM guarantee_VVI that_CST everything_PN1 I_PPIS1 've_VH0 built_VVN until_II now_RT would_VM start_VVI slipping_VVG away_RL ,_, because_CS now_RT every_AT1 time_NNT1 I_PPIS1 'd_VM get_VVI in_II31 front_II32 of_II33 that_DD1 Flip_NN1 Cam_NN1 I_PPIS1 'd_VM be_VBI putting_VVG on_II an_AT1 act_NN1 ._. 
I_PPIS1 'm_VBM not_XX putting_VVG on_II a_AT1 performance_NN1 when_RRQ I_PPIS1 do_VD0 the_AT show_NN1 or_CC my_APPGE blog_NN1 posts_NN2 --_NN1 I_PPIS1 'm_VBM just_RR being_VBG me_PPIO1 ._. 
Invest_VV0 in_II the_AT important_JJ stuff_NN1 One_MC1 of_IO the_AT silliest_JJT questions_NN2 I_PPIS1 get_VV0 is_VBZ ,_, "_" What_DDQ kind_NN1 of_IO mic_JJ do_VD0 you_PPY use_VVI ?_? "_" 
To_II that_CST I_PPIS1 reply_VV0 ,_, why_RRQ are_VBR you_PPY even_RR worrying_JJ about_II that_DD1 ?_? 
Your_APPGE content_NN1 has_VHZ nothing_PN1 to_TO do_VDI with_IW the_AT mic_JJ ,_, the_AT camera_NN1 ,_, the_AT lighting_NN1 ,_, or_CC the_AT set_NN1 ._. 
The_AT day_NNT1 I_PPIS1 filmed_VVD my_APPGE first_MD Thunder_NN1 Show_VV0 I_PPIS1 sent_VVD the_AT stock_NN1 boy_NN1 out_RP to_TO buy_VVI a_AT1 $400_NNU video_NN1 camera_NN1 from_II Best_RRT Buy_VV0 (_( now_RT I_PPIS1 use_VV0 a_AT1 fancy_JJ Sony_NP1 that_CST cost_VV0 a_AT1 few_DA2 thousand_NNO bucks_NN2 ,_, but_CCB most_DAT of_IO my_APPGE recent_JJ shows_NN2 I_PPIS1 tape_VV0 on_II a_AT1 $150_NNU Flip_NN1 Cam_NP1 and_CC they_PPHS2 look_VV0 fine_JJ )_) ._. 
Watch_VV0 the_AT show_NN1 ,_, what_DDQ do_VD0 you_PPY see_VVI ?_? 
It_PPH1 's_VBZ me_PPIO1 ,_, sometimes_RT an_AT1 awesome_JJ guest_NN1 ranging_VVG from_II my_APPGE dad_NN1 to_II Wayne_NP1 Gretzky_NP1 to_II Jim_NP1 Cramer_NP1 ,_, some_DD bottles_NN2 of_IO wine_NN1 ,_, and_CC a_AT1 Jets_NN2 spit_VV0 bucket_NN1 ._. 
I_PPIS1 only_RR invest_VV0 effort_NN1 and_CC thought_VVN into_II what_DDQ I_PPIS1 care_VV0 about_II and_CC what_DDQ I_PPIS1 need_VV0 to_TO create_VVI great_JJ content_NN1 ._. 
My_APPGE business_NN1 blog_NN1 ,_, Garyvaynerchuk.com_NP1 ,_, is_VBZ even_RR less_RRR dressed_VVN up_RP ._. 
A_AT1 lot_NN1 of_IO times_NNT2 I_PPIS1 'm_VBM filming_VVG from_II my_APPGE office_NN1 ,_, which_DDQ is_VBZ usually_RR a_AT1 mess_NN1 ._. 
I_PPIS1 could_VM clean_VVI it_PPH1 up_RP to_TO look_VVI more_RGR professional_JJ and_CC polished_VVD ,_, but_CCB it_PPH1 seems_VVZ wrong_JJ to_TO do_VDI that_DD1 just_RR because_CS the_AT Flip_NN1 Cam_NP1 is_VBZ running_VVG ._. 
There_EX 's_VBZ nothing_PN1 scripted_VVN and_CC nothing_PN1 staged_VVD about_II my_APPGE blogs_NN2 ,_, and_CC I_PPIS1 always_RR ,_, always_RR do_VD0 only_RR one_MC1 take_VV0 ._. 
No_AT redos_NN2 ,_, no_AT tweaks_NN2 ,_, nothing_PN1 ._. 
People_NN walk_VV0 in_RP and_CC out_II21 of_II22 the_AT office_NN1 ,_, I_PPIS1 wave_VV0 to_II folks_NN2 passing_VVG in_II the_AT hall_NN1 --_NN1 whatever_DDQV happens_VVZ during_II filming_VVG is_VBZ what_DDQ my_APPGE audience_NN1 will_VM see_VVI ._. 
I_PPIS1 've_VH0 filmed_VVN posts_NN2 from_II balconies_NN2 ,_, hotel_NN1 rooms_NN2 ,_, the_AT street_NN1 ,_, even_RR my_APPGE editor_NN1 's_GE office_NN1 --_NN1 anywhere_RL an_AT1 idea_NN1 strikes_VVZ me_PPIO1 ._. 
Sometimes_RT the_AT sound_NN1 quality_NN1 sucks_VVZ ._. 
Sometimes_RT the_AT light_NN1 is_VBZ bad_JJ ._. 
As_CS31 long_CS32 as_CS33 I_PPIS1 get_VV0 my_APPGE point_NN1 across_RL and_CC feel_VV0 like_CS I_PPIS1 delivered_VVD the_AT message_NN1 in_II an_AT1 authentic_JJ way_NN1 ,_, I_PPIS1 do_VD0 n't_XX care_VVI ._. 
Once_RR upon_II a_AT1 time_NNT1 the_AT most_RGT popular_JJ celebrities_NN2 were_VBDR boxed_VVN up_RP in_II such_DA slick_NN1 ,_, sleek_JJ packages_NN2 it_PPH1 was_VBDZ almost_RR impossible_JJ to_TO get_VVI a_AT1 feel_NN1 for_IF their_APPGE real_JJ personalities_NN2 ._. 
Every_AT1 move_NN1 was_VBDZ choreographed_VVN ,_, even_RR their_APPGE love_NN1 lives_NN2 ,_, and_CC even_CS21 when_CS22 they_PPHS2 were_VBDR n't_XX on_II the_AT red_JJ carpet_NN1 they_PPHS2 were_VBDR red-carpet_JJ ready_JJ ._. 
Those_DD2 days_NNT2 are_VBR long_RR gone_VVN ._. 
The_AT celebrities_NN2 of_IO today_RT ,_, the_AT ones_NN2 who_PNQS are_VBR making_VVG it_PPH1 huge_JJ by_II connecting_VVG with_IW their_APPGE fans_NN2 ,_, whether_CSW on_II the_AT screen_NN1 or_CC online_RR ,_, are_VBR all_DB about_II keeping_VVG it_PPH1 real_JJ and_CC being_VBG themselves_PPX2 ._. 
No_RGQV31 matter_RGQV32 how_RGQV33 big_JJ or_CC small_JJ you_PPY want_VV0 to_TO go_VVI ,_, your_APPGE authenticity_NN1 will_VM be_VBI at_II the_AT root_NN1 of_IO your_APPGE appeal_NN1 and_CC is_VBZ what_DDQ will_VM keep_VVI people_NN coming_VVG to_II your_APPGE site_NN1 and_CC spreading_VVG the_AT word_NN1 about_II your_APPGE personal_JJ brand_NN1 ,_, service_NN1 ,_, or_CC whatever_DDQV you_PPY are_VBR offering_VVG ._. 
If_CS you_PPY want_VV0 to_TO dominate_VVI the_AT social_JJ media_NN game_NN1 ,_, all_DB of_IO your_APPGE effort_NN1 has_VHZ to_TO come_VVI from_II the_AT heart_NN1 ;_; and_CC it_PPH1 ca_VM n't_XX come_VVI from_II the_AT heart_NN1 in_II the_AT passionate_JJ ,_, irrational_JJ ,_, wholehearted_JJ way_NN1 it_PPH1 needs_VVZ to_II if_CSW you_PPY 're_VBR trying_VVG to_TO be_VBI anyone_PN1 but_CCB yourself_PPX1 ._. 
Authenticity_NN1 is_VBZ what_DDQ will_VM make_VVI it_PPH1 possible_JJ for_IF you_PPY to_TO put_VVI in_II the_AT kind_NN1 of_IO hustle_NN1 necessary_JJ to_TO crush_VVI it_PPH1 ._. 
Legacy_NN1 is_VBZ greater_JJR than_CSN currency_NN1 It_PPH1 used_VMK to_TO be_VBI that_RG only_JJ people_NN in_II the_AT public_NN1 eye_NN1 had_VHD to_TO worry_VVI about_II controlling_VVG their_APPGE message_NN1 ._. 
They_PPHS2 used_VVD teams_NN2 of_IO stylists_NN2 and_CC publicists_NN2 to_TO shape_VVI their_APPGE image_NN1 ,_, and_CC even_RR the_AT media_NN acted_VVD more_RRR as_II a_AT1 guardian_NN1 than_CSN a_AT1 snitch_NN1 --_JJ no_PN121 one_PN122 knew_VVD about_II our_APPGE presidents_NN2 '_GE affairs_NN2 or_CC an_AT1 actor_NN1 's_GE drug_NN1 habit_NN1 or_CC a_AT1 tycoon_NN1 's_GE backroom_NN1 deals_NN2 ._. 
Those_DD2 days_NNT2 are_VBR long_RR gone_VVN ,_, not_XX just_RR for_IF celebrities_NN2 but_CCB for_IF all_DB of_IO us_PPIO2 ._. 
We_PPIS2 're_VBR all_DB in_II the_AT public_NN1 eye_NN1 now_RT ,_, swimming_VVG around_RP in_II a_AT1 clear_JJ glass_NN1 fish_NN bowl_NN1 of_IO our_APPGE own_DA making_NN1 ._. 
With_IW every_AT1 e-mail_NN1 and_CC video_NN1 and_CC blog_VV0 post_NN1 and_CC tweet_NN1 and_CC status_NN1 update_NN1 ,_, we_PPIS2 add_VV0 to_II the_AT real-time_JJ documentary_NN1 of_IO our_APPGE lives_NN2 ._. 
For_IF the_AT person_NN1 who_PNQS thinks_VVZ of_IO himself_PPX1 or_CC herself_PPX1 as_II a_AT1 brand_NN1 --_NN1 and_CC remember_VV0 ,_, everyone_PN1 needs_VVZ to_TO start_VVI thinking_NN1 of_IO themselves_PPX2 as_II a_AT1 brand_NN1 --_NN1 the_AT ability_NN1 to_TO spread_VVI your_APPGE great_JJ ideas_NN2 and_CC share_VVI your_APPGE triumphs_NN2 is_VBZ a_AT1 golden_JJ opportunity_NN1 ._. 
The_AT downside_NN1 to_II this_DD1 ,_, of_RR21 course_RR22 ,_, is_VBZ that_DD1 when_CS you_PPY mess_VV0 up_RP or_CC things_NN2 go_VV0 wrong_RR ,_, there_EX 's_VBZ no_AT longer_JJR anywhere_RL to_TO hide_VVI ._. 
The_AT public_NN1 can_VM be_VBI forgiving_JJ when_CS it_PPH1 wants_VVZ to_TO be_VBI ,_, but_CCB rather_CS21 than_CS22 test_VVI its_APPGE generosity_NN1 ,_, I_PPIS1 urge_VV0 you_PPY to_TO start_VVI training_NN1 yourself_PPX1 to_TO think_VVI through_RP the_AT consequences_NN2 of_IO every_AT1 business_NN1 decision_NN1 you_PPY make_VV0 before_CS you_PPY actually_RR make_VV0 it_PPH1 ._. 
Perhaps_RR that_DD1 sounds_VVZ like_II obvious_JJ advice_NN1 ,_, but_CCB I_PPIS1 know_VV0 for_IF a_AT1 fact_NN1 that_CST many_DA2 people_NN have_VH0 a_AT1 hard_JJ time_NNT1 thinking_VVG long_JJ term_NN1 ._. 
Successful_JJ entrepreneurs_NN2 are_VBR like_II good_JJ chess_NN1 players_NN2 ;_; they_PPHS2 can_VM imagine_VVI the_AT various_JJ possibilities_NN2 ahead_RL and_CC how_RRQ each_DD1 one_PN1 will_VM trigger_VVI their_APPGE next_MD move_NN1 ._. 
Too_RG many_DA2 people_NN ,_, however_RR ,_, ca_VM n't_XX think_VVI past_II their_APPGE first_MD move_NN1 (_( worse_RRR ,_, some_DD do_VD0 n't_XX care_VVI to_II ,_, like_II a_AT1 small_JJ number_NN1 of_IO CEOs_NN2 who_PNQS know_VV0 they_PPHS2 'll_VM be_VBI gone_VVN in_II three_MC years_NNT2 and_CC just_RR want_VV0 the_AT stock_NN1 price_NN1 to_TO go_VVI up_RP no_AT matter_NN1 the_AT long-term_JJ impact_NN1 on_II the_AT company_NN1 )_) ._. 
They_PPHS2 're_VBR all_DB about_II what_DDQ 's_VBZ good_JJ for_IF their_APPGE business_NN1 today_RT ._. 
That_DD1 kind_NN1 of_IO thinking_NN1 is_VBZ at_II the_AT root_NN1 of_IO a_AT1 lot_NN1 of_IO really_RR crap_JJ judgment_NN1 calls_NN2 ,_, the_AT kind_NN1 that_CST will_VM sink_VVI a_AT1 personal_JJ brand_NN1 ._. 
Achieving_VVG 100_MC percent_NNU happiness_NN1 is_VBZ the_AT whole_JJ point_NN1 of_IO living_VVG your_APPGE passion_NN1 ,_, of_RR21 course_RR22 ,_, but_CCB to_II my_APPGE mind_NN1 that_CST happiness_NN1 is_VBZ unachievable_JJ if_CS you_PPY do_VD0 n't_XX recognize_VVI that_DD1 with_IW every_AT1 decision_NN1 you_PPY make_VV0 ,_, you_PPY 're_VBR building_VVG more_DAR than_CSN just_RR a_AT1 business_NN1 ,_, you_PPY 're_VBR building_VVG a_AT1 legacy_NN1 ._. 
For_IF all_DB of_IO us_PPIO2 made_VVD of_IO ambitious_JJ ,_, competitive_JJ ,_, hungry_JJ DNA_NN1 ,_, the_AT urge_NN1 to_TO take_VVI our_APPGE personal_JJ brands_NN2 as_CS31 far_CS32 as_CS33 they_PPHS2 will_VM go_VVI is_VBZ second_MD nature_NN1 ._. 
But_CCB let_VV0 me_PPIO1 assure_VVI you_PPY that_CST if_CS you_PPY 're_VBR coming_VVG exclusively_RR from_II the_AT monetizing_JJ angle_NN1 ,_, you_PPY 're_VBR going_VVGK to_TO lose_VVI ._. 
How_RRQ you_PPY build_VV0 your_APPGE business_NN1 is_VBZ so_RG much_DA1 more_DAR important_JJ than_CSN how_RRQ much_DA1 you_PPY make_VV0 while_CS doing_VDG it_PPH1 ._. 
Yes_UH ,_, I_PPIS1 want_VV0 to_TO buy_VVI the_AT Jets_NN2 ._. 
Yes_UH ,_, I_PPIS1 intend_VV0 to_TO crush_VVI it_PPH1 ._. 
But_CCB as_CSA I_PPIS1 build_VV0 my_APPGE brand_NN1 and_CC make_VV0 money_NN1 and_CC work_VV0 to_TO achieve_VVI my_APPGE goals_NN2 ,_, I_PPIS1 am_VBM always_RR hyperaware_NN1 that_CST everything_PN1 I_PPIS1 'm_VBM doing_VDG is_VBZ being_VBG recorded_VVN for_IF eternity_NN1 ._. 
If_CS the_AT answer_NN1 is_VBZ no_UH ,_, I_PPIS1 do_VD0 n't_XX go_VVI there_RL ,_, ever_RR ._. 
Legacy_NN1 always_RR wins_VVZ ._. 
