It_PPH1 's_VBZ becoming_VVG much_RR easier_JJR to_TO go_VVI green_JJ Leah_NP1 Oblinger_NP1 had_VHD managed_VVN the_AT San_NP1 Francisco_NP1 office_NN1 of_IO Barkley_NP1 Court_NN1 Reporters_NN2 for_IF two_MC years_NNT2 when_RRQ ,_, in_II 2006_MC ,_, she_PPHS1 decided_VVD to_TO turn_VVI it_PPH1 green_JJ ._. 
Oblinger_NP1 convinced_VVD her_APPGE bosses_NN2 to_TO switch_VVI to_II recycled_JJ paper_NN1 for_IF the_AT 10_MC million_NNO sheets_NN2 they_PPHS2 use_VV0 each_DD1 year_NNT1 ._. 
When_CS the_AT landlord_NN1 would_VM n't_XX pay_VVI for_IF new_JJ ,_, low-flow_JJ toilets_NN2 ,_, she_PPHS1 had_VHD the_AT company_NN1 buy_VV0 them_PPHO2 ._. 
She_PPHS1 arranged_VVD for_IF the_AT firm_NN1 's_GE computers_NN2 to_TO be_VBI put_VVN on_II timers_NN2 ,_, so_CS they_PPHS2 turn_VV0 off_RP automatically_RR at_II 7_MC p.m_RA ._. 
"_" Once_CS I_PPIS1 found_VVD out_RP we_PPIS2 had_VHD environmental_JJ alternatives_NN2 ,_, everyone_PN1 got_VVD so_RG excited_JJ by_II it_PPH1 ,_, "_" Oblinger_NP1 said_VVD ._. 
Barkley_NN1 Court_NN1 Reporters_NN2 --_NN1 with_IW eight_MC employees_NN2 and_CC 200_MC court_NN1 reporters_NN2 on_II contract_NN1 through_II its_APPGE San_NP1 Francisco_NP1 office_NN1 --_NN1 is_VBZ among_II a_AT1 growing_JJ number_NN1 of_IO small_JJ businesses_NN2 that_CST are_VBR trying_VVG to_TO become_VVI greener_JJR and_CC more_RGR environmentally_RR sensitive_JJ ._. 
These_DD2 are_VBR n't_XX just_RR classic_JJ eco-focused_JJ businesses_NN2 like_II organic_JJ food_NN1 producers_NN2 or_CC solar_JJ power_NN1 companies_NN2 ._. 
They_PPHS2 include_VV0 everything_PN1 from_II neighborhood_NN1 delis_NN2 and_CC hardware_NN1 stores_NN2 to_II auto_NN1 mechanics_NN2 ,_, law_NN1 firms_NN2 ,_, bookkeepers_NN2 and_CC dentists_NN2 ._. 
The_AT Bay_NN1 Area_NN1 is_VBZ at_II the_AT forefront_NN1 of_IO this_DD1 trend_NN1 ,_, thanks_NN2 in_RR21 part_RR22 to_II a_AT1 green_JJ business_NN1 certification_NN1 program_NN1 coordinated_VVN by_II the_AT Association_NN1 of_IO Bay_NN1 Area_NN1 Governments_NN2 ._. 
One_MC1 of_IO the_AT few_DA2 such_DA programs_NN2 in_II the_AT country_NN1 ,_, it_PPH1 has_VHZ enrolled_VVN more_DAR than_CSN 1,300_MC small-_JJ and_CC midsize_VV0 businesses_NN2 since_CS its_APPGE start_NN1 in_II 1996_MC ._. 
In_II San_NP1 Francisco_NP1 alone_RR ,_, applications_NN2 rose_VVD from_II 136_MC businesses_NN2 in_II 2006_MC to_II 312_MC in_II 2007_MC ._. 
Other_JJ counties_NN2 are_VBR seeing_VVG double-digit_JJ increases_NN2 in_II applications_NN2 ,_, and_CC cities_NN2 such_II21 as_II22 Oakland_NP1 and_CC Berkeley_NP1 now_RT have_VH0 long_RR waiting_VVG lists_NN2 of_IO businesses_NN2 seeking_VVG green_JJ certification_NN1 ._. 
The_AT green_JJ certification_NN1 program_NN1 helps_VVZ companies_NN2 figure_VVI out_RP what_DDQ steps_VVZ to_TO take_VVI ,_, and_CC how_RRQ to_TO do_VDI so_RG affordably_RR ._. 
But_CCB the_AT initial_JJ impetus_NN1 always_RR comes_VVZ from_II within_II the_AT business_NN1 --_NN1 from_II owners_NN2 or_CC employees_NN2 who_PNQS made_VVD it_PPH1 their_APPGE mission_NN1 to_TO find_VVI greener_JJR ways_NN2 of_IO doing_VDG things_NN2 ._. 
Weighing_VVG the_AT trash_NN1 Joubin_NP1 Pakpour_NP1 ,_, founder_NN1 of_IO Pakpour_NP1 Engineering_NN1 in_II Pleasanton_NP1 ,_, is_VBZ an_AT1 avid_JJ skier_NN1 who_PNQS became_VVD worried_JJ several_DA2 years_NNT2 ago_RA that_DD1 global_JJ warming_NN1 would_VM damage_VVI the_AT slopes_NN2 and_CC watershed_NN1 of_IO his_APPGE beloved_JJ Sierra_NP1 ._. 
So_RR he_PPHS1 set_VVD about_RP calculating_VVG the_AT carbon_NN1 footprint_NN1 of_IO his_APPGE six-person_JJ company_NN1 --_NN1 even_RR to_II the_AT point_NN1 of_IO weighing_VVG how_RGQ much_DA1 garbage_NN1 was_VBDZ generated_VVN each_DD1 day_NNT1 ._. 
Pakpour_NP1 bought_VVD flatware_NN1 for_IF the_AT office_NN1 to_TO cut_VVI the_AT use_NN1 of_IO disposable_JJ plastic_NN1 forks_NN2 and_CC spoons_NN2 ._. 
He_PPHS1 offered_VVD commuter_NN1 checks_VVZ to_TO subsidize_VVI employees_NN2 '_GE use_NN1 of_IO mass_JJ transit_NN1 ,_, and_CC encouraged_VVD his_APPGE staff_NN to_TO turn_VVI the_AT lights_NN2 off_RP and_CC run_VVI the_AT dishwasher_NN1 only_RR when_CS full_JJ ._. 
He_PPHS1 also_RR started_VVD routinely_RR printing_VVG documents_NN2 on_II both_DB2 sides_NN2 of_IO the_AT paper_NN1 ,_, which_DDQ helped_VVD lower_JJR paper_NN1 use_NN1 from_II 534_MC pounds_NN2 in_II 2005_MC to_II 465_MC pounds_NN2 in_II 2006_MC ._. 
He_PPHS1 is_VBZ also_RR trying_VVG to_TO spread_VVI the_AT word_NN1 among_II other_JJ businesses_NN2 with_IW which_DDQ he_PPHS1 works_VVZ ._. 
"_" We_PPIS2 use_VV0 a_AT1 lot_NN1 of_IO subcontractors_NN2 and_CC we_PPIS2 've_VH0 pushed_VVN this_DD1 on_II them_PPHO2 slowly_RR ,_, asking_VVG them_PPHO2 to_TO present_VVI us_PPIO2 with_IW a_AT1 recycling_NN1 plan_NN1 for_IF their_APPGE office_NN1 ,_, "_" he_PPHS1 said_VVD ._. 
Wendel_VV0 Rosen_NP1 ,_, an_AT1 Oakland_NP1 law_NN1 firm_NN1 with_IW 133_MC employees_NN2 ,_, decided_VVD to_TO examine_VVI its_APPGE own_DA environmental_JJ footprint_NN1 in_II 2003_MC when_RRQ it_PPH1 created_VVD a_AT1 practice_NN1 group_NN1 catering_VVG to_II green_JJ businesses_NN2 ._. 
"_" An_AT1 office_NN1 is_VBZ n't_XX the_AT first_MD thing_NN1 you_PPY think_VV0 of_IO with_IW environmental_JJ impacts_NN2 ,_, "_" said_VVD Donald_NP1 Simon_NP1 ,_, the_AT partner_NN1 who_PNQS headed_VVD up_RP the_AT firm_NN1 's_GE green_JJ efforts_NN2 ._. 
"_" But_CCB when_CS we_PPIS2 checked_VVD under_II the_AT hood_NN1 ,_, we_PPIS2 saw_VVD that_CST an_AT1 office_NN1 like_II ours_PPGE has_VHZ significant_JJ environmental_JJ impacts_NN2 ._. "_" 
Simon_NP1 found_VVD that_CST his_APPGE firm_NN1 's_GE biggest_JJT impact_NN1 was_VBDZ its_APPGE use_NN1 of_IO paper_NN1 --_NN1 5_MC million_NNO sheets_NN2 each_DD1 year_NNT1 ._. 
"_" One_MC1 thing_NN1 lawyers_NN2 do_VD0 is_VBZ go_NN1 through_II a_AT1 lot_NN1 of_IO trees_NN2 ,_, "_" he_PPHS1 said_VVD ._. 
Wendel_VV0 Rosen_NP1 had_VHD already_RR been_VBN using_VVG paper_NN1 with_IW 35_MC percent_NNU post-consumer_JJ recycled_JJ content_NN1 ,_, meaning_VVG that_CST 35_MC percent_NNU of_IO the_AT pulp_NN1 came_VVD from_II paper_NN1 that_CST was_VBDZ used_VVN and_CC recycled_VVN by_II consumers_NN2 ._. 
So_RR the_AT firm_NN1 shifted_VVN to_II 100_MC percent_NNU post-consumer_JJ content_NN1 ,_, which_DDQ ended_VVD up_RP saving_II the_AT equivalent_NN1 of_IO 260_MC trees_NN2 ,_, 24,000_MC gallons_NNU2 of_IO water_NN1 ,_, and_CC enough_DD electricity_NN1 to_II power_NN1 3.5_MC homes_NN2 each_DD1 year_NNT1 ._. 
"_" People_NN think_VV0 that_CST recycled_JJ paper_NN1 wo_VM n't_XX work_VVI ,_, that_CST it_PPH1 will_VM jam_VVI their_APPGE copiers_NN2 ,_, "_" Simon_NP1 said_VVD ._. 
"_" We_PPIS2 did_VDD n't_XX have_VHI any_DD problems_NN2 with_IW it_PPH1 ._. "_" 
Many_DA2 small_JJ steps_NN2 Unlike_II giant_JJ corporations_NN2 ,_, small_JJ businesses_NN2 do_VD0 n't_XX have_VHI the_AT resources_NN2 to_TO devote_VVI entire_JJ departments_NN2 to_II environmental_JJ improvement_NN1 ._. 
The_AT things_NN2 they_PPHS2 can_VM do_VDI are_VBR typically_RR not_XX large_JJ dramatic_JJ gestures_NN2 ,_, but_CCB a_AT1 series_NN of_IO small_JJ ,_, almost_RR trivial-sounding_JJ steps_NN2 --_NN1 a_AT1 dentist_NN1 choosing_VVG organic_JJ cotton_NN1 bibs_VVZ for_IF patients_NN2 rather_II21 than_II22 disposable_JJ ones_NN2 ,_, a_AT1 gift_NN1 shop_NN1 owner_NN1 reusing_VVG the_AT Styrofoam_NN1 peanuts_NN2 that_CST cushion_VV0 her_APPGE incoming_JJ merchandise_NN1 ._. 
Although_CS there_EX is_VBZ often_RR an_AT1 initial_JJ cost_NN1 to_II going_VVG greener_JJR ,_, many_DA2 small-business_JJ owners_NN2 say_VV0 it_PPH1 's_VBZ less_DAR than_CSN they_PPHS2 expected_VVD ._. 
Investing_VVG in_II energy-efficient_JJ technology_NN1 can_VM pay_VVI off_RP over_II time_NNT1 in_II lower_JJR utility_NN1 bills_NN2 ._. 
And_CC steps_NN2 like_II printing_VVG on_II both_DB2 sides_NN2 of_IO the_AT paper_NN1 can_VM also_RR save_VVI money_NN1 ._. 
"_" Our_APPGE recycled_JJ paper_NN1 is_VBZ slightly_RR more_RGR expensive_JJ ,_, but_CCB we_PPIS2 are_VBR saving_VVG so_RG much_DA1 money_NN1 on_II refillable_JJ toner_NN1 cartridges_NN2 that_CST it_PPH1 has_VHZ balanced_VVN out_RP ,_, "_" said_VVD Barkley_NP1 's_GE Oblinger_JJR ._. 
Beyond_II cost_NN1 ,_, there_EX are_VBR other_JJ less-obvious_JJ challenges_NN2 that_CST face_VV0 small_JJ businesses_NN2 trying_VVG to_TO go_VVI green_JJ ._. 
One_PN1 is_VBZ simply_RR finding_VVG the_AT time_NNT1 to_TO investigate_VVI environmentally_RR friendly_JJ alternatives_NN2 ._. 
Another_DD1 is_VBZ getting_VVG employees_NN2 to_TO buy_VVI into_II green_JJ changes_NN2 ._. 
Rick_NP1 Karp_NP1 ,_, owner_NN1 of_IO Cole_NP1 Hardware_NN1 in_II San_NP1 Francisco_NP1 ,_, has_VHZ set_VVN up_RP programs_NN2 to_TO collect_VVI customers_NN2 '_GE used_JJ paint_NN1 ,_, batteries_NN2 and_CC fluorescent_JJ lights_NN2 for_IF recycling_NN1 ._. 
But_CCB some_DD employees_NN2 were_VBDR less_DAR than_CSN thrilled_VVN with_IW these_DD2 added_JJ responsibilities_NN2 ,_, which_DDQ do_VD0 n't_XX bring_VVI the_AT stores_NN2 any_DD income_NN1 ._. 
"_" It_PPH1 takes_VVZ a_AT1 while_NNT1 for_IF the_AT staff_NN to_TO learn_VVI to_TO smile_VVI and_CC say_VVI ,_, 'We_NN1 kept_VVD 50_MC gallons_NNU2 of_IO paint_NN1 out_II21 of_II22 the_AT garbage_NN1 ,_, that_DD1 's_VBZ good_JJ news_NN1 ,_, '_GE "_" Karp_NN1 said_VVD ._. 
"_" It_PPH1 's_VBZ not_XX in_II their_APPGE job_NN1 descriptions_NN2 ,_, frankly_RR ._. 
You_PPY 're_VBR a_AT1 salesperson_NN1 in_II a_AT1 hardware_NN1 store_NN1 and_CC here_RL you_PPY are_VBR dealing_VVG with_IW buckets_NN2 and_CC buckets_NN2 of_IO used_JJ paint_NN1 ,_, or_CC batteries_NN2 ,_, or_CC fluorescent_JJ lightbulbs_NN2 ._. "_" 
Most_DAT small_JJ businesses_NN2 rent_VV0 their_APPGE facilities_NN2 rather_CS21 than_CS22 own_VVI them_PPHO2 --_NN1 which_DDQ can_VM make_VVI it_PPH1 hard_RR to_TO switch_VVI to_II energy-efficient_JJ ventilation_NN1 or_CC lighting_NN1 systems_NN2 ._. 
And_CC small_JJ retailers_NN2 face_VV0 an_AT1 additional_JJ unique_JJ set_NN1 of_IO challenges_NN2 --_JJ stocking_NN1 products_NN2 that_CST meet_VV0 their_APPGE environmental_JJ values_NN2 ,_, while_CS keeping_VVG customers_NN2 happy_JJ ._. 
Unlike_II a_AT1 Wal-Mart_NP1 ,_, small_JJ retailers_NN2 do_VD0 n't_XX usually_RR have_VHI the_AT clout_NN1 to_TO force_VVI vendors_NN2 to_TO reformulate_VVI products_NN2 or_CC alter_VV0 packaging_NN1 ._. 
Jen_JJ Komaromi_NN1 ,_, who_PNQS owns_VVZ an_AT1 El_NP1 Cerrito_NP1 gift_NN1 store_NN1 called_VVN Jenny_NP1 K_ZZ1 ,_, has_VHZ occasionally_RR discontinued_VVN a_AT1 product_NN1 due_II21 to_II22 the_AT manufacturer_NN1 's_GE excessive_JJ packaging_NN1 ._. 
"_" If_CS I_PPIS1 ca_VM n't_XX influence_VVI their_APPGE packaging_NN1 decisions_NN2 ,_, I_PPIS1 wo_VM n't_XX carry_VVI them_PPHO2 ,_, "_" she_PPHS1 said_VVD ._. 
Cole_NP1 Hardware_NN1 promotes_VVZ only_RR its_APPGE greener_JJR cleaning_NN1 and_CC gardening_NN1 products_NN2 ._. 
But_CCB it_PPH1 also_RR stocks_VVZ conventional_JJ ,_, toxic_JJ products_NN2 ._. 
"_" We_PPIS2 are_VBR a_AT1 hardware_NN1 store_NN1 ,_, and_CC people_NN come_VV0 to_II a_AT1 hardware_NN1 store_NN1 with_IW expectations_NN2 they_PPHS2 can_VM get_VVI certain_JJ kinds_NN2 of_IO products_NN2 ,_, "_" Karp_NP1 said_VVD ._. 
"_" If_CS you_PPY want_VV0 to_TO come_VVI in_RP for_IF Malathion_NP1 (_( a_AT1 toxic_JJ pesticide_NN1 )_) ,_, we_PPIS2 are_VBR going_VVGK to_TO have_VHI it_PPH1 because_CS we_PPIS2 know_VV0 people_NN want_VV0 it_PPH1 ...._... 
But_CCB we_PPIS2 do_VD0 try_VVI to_TO emphasize_VVI the_AT less_RGR toxic_JJ ._. "_" 
Ripple_NN1 effect_NN1 Many_DA2 Bay_JJ Area_NN1 small_JJ businesses_NN2 that_CST have_VH0 gone_VVN green_NN1 say_VV0 the_AT rewards_NN2 have_VH0 not_XX only_RR been_VBN a_AT1 sense_NN1 of_IO doing_VDG something_PN1 good_JJ ,_, but_CCB employee_NN1 and_CC customer_NN1 enthusiasm_NN1 ._. 
Mechanics_NN2 Bank_NN1 ,_, which_DDQ received_VVD green_JJ certification_NN1 for_IF 14_MC of_IO its_APPGE 31_MC branches_NN2 ,_, said_VVD it_PPH1 has_VHZ gotten_VVN about_RG 50_MC new_JJ business_NN1 customers_NN2 due_II21 to_II22 its_APPGE environmental_JJ initiatives_NN2 ._. 
"_" When_CS our_APPGE Walnut_NN1 Creek_NN1 and_CC Berkeley_NP1 branches_NN2 put_VV0 the_AT (_( green_JJ business_NN1 )_) sticker_NN1 up_RP on_II their_APPGE door_NN1 ,_, they_PPHS2 immediately_RR had_VHD some_DD small-business_JJ owners_NN2 come_VV0 to_II them_PPHO2 and_CC say_VV0 ,_, 'We_VV0 're_VBR looking_VVG for_IF someone_PN1 green_JJ ,_, '_GE "_" said_VVD Rauly_NP1 Butler_NP1 ,_, senior_JJ vice_JJ president_NN1 of_IO retail_JJ banking_NN1 for_IF Mechanics_NN2 ._. 
Some_DD firms_NN2 are_VBR also_RR having_VHG a_AT1 ripple_NN1 effect_NN1 on_II other_JJ businesses_NN2 in_II their_APPGE community_NN1 or_CC industry_NN1 ._. 
Oblinger_NP1 first_MD got_VVD the_AT idea_NN1 of_IO greening_VVG Barkley_NP1 Court_NN1 Reporters_NN2 from_II reading_VVG about_II Wendel_NP1 Rosen_NP1 's_GE environmental_JJ efforts_NN2 ._. 
She_PPHS1 in_II turn_NN1 has_VHZ influenced_VVN other_JJ companies_NN2 --_NN1 obtaining_VVG recycling_NN1 bins_NN2 for_IF all_DB the_AT tenants_NN2 in_II her_APPGE office_NN1 building_NN1 ,_, and_CC convincing_VVG her_APPGE janitorial_JJ contractor_NN1 to_TO use_VVI less_RGR toxic_JJ cleaning_NN1 products_NN2 ._. 
"_" The_AT janitor_NN1 liked_VVD the_AT products_NN2 so_RG much_DA1 ,_, he_PPHS1 's_VBZ now_RT using_VVG them_PPHO2 in_II his_APPGE other_JJ buildings_NN2 ,_, "_" she_PPHS1 said_VVD ._. 
No_AT clear_JJ finish_NN1 line_NN1 Most_RGT small_JJ businesses_NN2 that_CST have_VH0 gone_VVN green_NN1 admit_VV0 that_CST there_EX 's_VBZ no_AT clear_JJ finish_NN1 line_NN1 to_II the_AT process_NN1 --_NN1 there_EX 's_VBZ always_RR more_RRR they_PPHS2 can_VM do_VDI ._. 
Some_DD business_NN1 owners_NN2 like_II Pakpour_NP1 would_VM like_VVI to_TO see_VVI different_JJ tiers_NN2 of_IO green_JJ certification_NN1 ,_, to_TO recognize_VVI firms_NN2 that_CST take_VV0 a_AT1 more_RGR ambitious_JJ approach_NN1 ._. 
And_CC certainly_RR ,_, there_EX is_VBZ a_AT1 difference_NN1 between_II green_JJ measures_NN2 that_CST affect_VV0 the_AT edges_NN2 of_IO a_AT1 business_NN1 and_CC those_DD2 that_CST redefine_VV0 the_AT core_NN1 of_IO the_AT business_NN1 itself_PPX1 ._. 
For_REX21 instance_REX22 ,_, West_ND1 Advertising_NN1 --_NN1 an_AT1 Alameda_NN1 advertising_NN1 agency_NN1 that_CST is_VBZ a_AT1 certified_JJ green_JJ business_NN1 --_NN1 has_VHZ taken_VVN a_AT1 variety_NN1 of_IO environmental_JJ steps_NN2 such_II21 as_II22 shifting_VVG all_DB its_APPGE printing_NN1 orders_NN2 to_II recycled_JJ paper_NN1 ._. 
Yet_RR its_APPGE main_JJ clients_NN2 remain_VV0 automobile_NN1 dealers_NN2 ,_, and_CC its_APPGE goal_NN1 continues_VVZ to_TO be_VBI persuading_VVG people_NN to_TO buy_VVI more_DAR cars_NN2 ._. 
"_" We_PPIS2 are_VBR in_II a_AT1 business_NN1 characterized_VVN by_II consumption_NN1 ,_, and_CC we_PPIS2 are_VBR talking_VVG conservation_NN1 ,_, "_" owner_NN1 Pete_NP1 Halberstedt_NP1 acknowledged_VVD ._. 
At_II Barkley_NP1 Court_NN1 Reporters_NN2 ,_, Oblinger_NP1 is_VBZ waiting_VVG for_IF a_AT1 day_NNT1 when_RRQ she_PPHS1 wo_VM n't_XX need_VVI to_TO buy_VVI even_RR recycled_JJ paper_NN1 because_CS the_AT legal_JJ system_NN1 will_VM have_VHI shifted_VVN to_II electronic_JJ transcripts_NN2 ._. 
Barkley_NN1 recently_RR started_VVD giving_VVG clients_NN2 the_AT option_NN1 of_IO buying_VVG paperless_JJ transcripts_NN2 ,_, while_CS offering_VVG to_TO plant_VVI a_AT1 tree_NN1 for_IF every_AT1 such_DA transcript_NN1 purchased_VVD ._. 
Last_MD year_NNT1 they_PPHS2 sold_VVD 52_MC ._. 
In_II the_AT first_MD four_MC months_NNT2 of_IO 2008_MC ,_, they_PPHS2 've_VH0 already_RR sold_VVN 34_MC ._. 
"_" It_PPH1 was_VBDZ slow_RR going_VVG at_RR21 first_RR22 ,_, but_CCB people_NN are_VBR starting_VVG to_TO catch_VVI on_II this_DD1 year_NNT1 ,_, "_" Oblinger_NP1 said_VVD ._. 
"_" We_PPIS2 're_VBR trying_VVG to_TO make_VVI clients_NN2 aware_JJ of_IO how_RGQ much_DA1 paper_NN1 they_PPHS2 are_VBR using_VVG ._. "_" 
Small_NP1 moves_VVZ by_II small_JJ businesses_NN2 to_TO go_VVI green_NN1 create_VV0 momentum_NN1 THE_AT MORTGAGE_NN1 BROKER_NN1 Like_II many_DA2 other_JJ service_NN1 businesses_NN2 ,_, the_AT biggest_JJT environmental_JJ impact_NN1 of_IO CMG_NN1 Mortgage_NN1 Services_NN2 in_II San_NP1 Ramon_NP1 was_VBDZ its_APPGE paper_NN1 consumption_NN1 ._. 
Most_DAT lenders_NN2 required_JJ paper_NN1 copies_NN2 of_IO loan_NN1 documents_NN2 ._. 
And_CC CMG_NN1 received_VVD hundreds_NNO2 of_IO pages_NN2 of_IO rate_NN1 sheets_NN2 from_II banks_NN2 every_AT1 day_NNT1 --_NN1 which_DDQ got_VVD printed_JJ but_CCB were_VBDR obsolete_JJ by_II the_AT next_MD business_NN1 day_NNT1 ._. 
So_RR mortgage_NN1 broker_NN1 Jim_NP1 Simon_NP1 focused_VVD on_II paper_NN1 use_NN1 when_CS he_PPHS1 decided_VVD to_TO improve_VVI CMG_NN1 's_GE environmental_JJ profile_NN1 ._. 
He_PPHS1 got_VVD the_AT landlord_NN1 to_TO provide_VVI a_AT1 recycling_NN1 bin_NN1 for_IF mixed_JJ paper_NN1 ,_, as_II31 well_II32 as_II33 cardboard_NN1 ._. 
He_PPHS1 switched_VVD the_AT firm_NN1 to_II recycled_JJ paper_NN1 for_IF its_APPGE letterhead_NN1 and_CC business_NN1 cards_NN2 ._. 
Perhaps_RR most_RGT significantly_RR ,_, he_PPHS1 persuaded_VVD his_APPGE colleagues_NN2 not_XX to_TO print_VVI the_AT entire_JJ package_NN1 of_IO daily_JJ rate_NN1 sheets_NN2 ,_, but_CCB only_RR those_DD2 pages_NN2 they_PPHS2 needed_VVD ._. 
THE_AT TOY_NN1 STORE_NN1 Stephanie_NP1 Sala_NP1 has_VHZ done_VDN a_RR21 lot_RR22 to_II green_NN1 her_APPGE Albany_NP1 toy_NN1 store_NN1 ,_, Five_MC Little_JJ Monkeys_NN2 ._. 
She_PPHS1 installed_VVD a_AT1 low-flow_JJ faucet_NN1 and_CC toilet_NN1 ,_, put_VVD the_AT bathroom_NN1 lights_NN2 on_II a_AT1 timer_NN1 ,_, switched_VVN to_II a_AT1 hybrid_JJ vehicle_NN1 ,_, and_CC takes_VVZ the_AT leaves_NN2 home_RL for_IF composting_VVG when_RRQ she_PPHS1 sweeps_VVZ the_AT sidewalk_NN1 in_II31 front_II32 of_II33 the_AT store_NN1 ._. 
But_CCB one_MC1 of_IO the_AT trickiest_JJT challenges_NN2 for_IF Sala_NP1 ,_, like_II other_JJ environmentally_RR conscious_JJ retailers_NN2 ,_, is_VBZ purchasing_VVG ._. 
She_PPHS1 tries_VVZ to_TO stock_NN1 toys_NN2 made_VVN from_II renewable_JJ resources_NN2 ,_, with_IW a_AT1 minimum_NN1 of_IO packaging_NN1 ._. 
But_CCB that_DD1 's_VBZ not_XX always_RR possible_JJ ._. 
"_" I_PPIS1 do_VD0 sell_VVI some_DD plastic_NN1 toys_NN2 or_CC toys_NN2 that_CST have_VH0 more_DAR packaging_NN1 than_CSN just_RR a_AT1 hang_NN1 tag_NN1 ,_, "_" Sala_NP1 said_VVD ._. 
"_" It_PPH1 's_VBZ a_AT1 balancing_NN1 act_NN1 ._. 
I_PPIS1 'll_VM tell_VVI vendors_NN2 ,_, 'I_UH love_VV0 your_APPGE product_NN1 but_CCB I_PPIS1 hate_VV0 your_APPGE packaging_NN1 ._. '_" "_" 
One_MC1 time_NNT1 a_AT1 vendor_NN1 shipped_VVD her_PPHO1 some_DD very_RG tiny_JJ dolls_NN2 in_II a_AT1 huge_JJ box_NN1 filled_VVN with_IW Styrofoam_NN1 peanuts_NN2 ._. 
Sala_NN1 called_VVN up_RP the_AT company_NN1 and_CC complained_VVN ._. 
Later_RRR it_PPH1 reduced_VVD the_AT packaging_NN1 ._. 
"_" I_PPIS1 do_VD0 n't_XX know_VVI if_CSW it_PPH1 was_VBDZ because_II21 of_II22 me_PPIO1 or_CC if_CS it_PPH1 was_VBDZ happening_VVG anyway_RR ,_, but_CCB I_PPIS1 definitely_RR saw_VVD a_AT1 change_NN1 ,_, "_" she_PPHS1 said_VVD ._. 
THE_AT BANK_NN1 Rauly_NP1 Butler_NP1 had_VHD tried_VVN to_TO get_VVI Mechanics_NN2 Bank_NN1 's_GE branches_NN2 to_TO apply_VVI for_IF green_JJ business_NN1 certification_NN1 by_II offering_VVG a_AT1 cash_NN1 incentive_NN1 of_IO $1,000_NNU to_II his_APPGE branch_NN1 managers_NN2 ._. 
It_PPH1 did_VDD n't_XX work_VVI ._. 
"_" There_EX were_VBDR too_RG many_DA2 obstacles_NN2 in_II the_AT way_NN1 --_NN1 people_NN were_VBDR too_RG busy_JJ ,_, or_CC there_EX was_VBDZ inertia_NN1 ,_, "_" said_VVD Butler_NP1 ,_, who_PNQS oversees_VVZ retail_JJ banking_NN1 for_IF the_AT Richmond_NP1 firm_NN1 ._. 
"_" They_PPHS2 would_VM get_VVI this_DD1 overwhelming_JJ packet_NN1 and_CC not_XX know_VV0 where_RRQ to_TO start_VVI ._. "_" 
It_PPH1 took_VVD the_AT single-minded_JJ focus_NN1 of_IO a_AT1 summer_NNT1 intern_VV0 to_TO get_VVI the_AT branches_NN2 on_RL21 board_RL22 ._. 
Intern_VV0 Patrick_NP1 Shipp_NP1 spent_VVD summer_NNT1 2007_MC working_VVG one-on-one_MC with_IW each_DD1 branch_NN1 ,_, walking_VVG managers_NN2 through_II the_AT certification_NN1 checklist_NN1 and_CC persuading_VVG employees_NN2 to_TO take_VVI steps_NN2 such_II21 as_II22 turning_VVG off_II the_AT lights_NN2 ,_, reusing_VVG paper_NN1 and_CC sweetening_VVG their_APPGE coffee_NN1 with_IW bulk_NN1 sugar_NN1 rather_II21 than_II22 individual_JJ packets_NN2 ._. 
The_AT bank_NN1 also_RR took_VVD some_DD big_JJ companywide_JJ steps_NN2 ,_, including_II replacing_VVG part_NN1 of_IO its_APPGE vehicle_NN1 fleet_NN1 with_IW hybrids_NN2 and_CC installing_VVG software_NN1 that_CST cut_VV0 power_NN1 use_NN1 at_II its_APPGE data_NN center_NN1 by_II 40_MC percent_NNU ._. 
But_CCB the_AT average_JJ cost_NN1 of_IO getting_VVG green_JJ certification_NN1 for_IF 14_MC of_IO its_APPGE branches_NN2 was_VBDZ less_DAR than_CSN $1,000_NNU per_II branch_NN1 ._. 
