The present state of advertising is thriving on television right now. An average thirty-minute show contains about ten minutes of advertising. This leaves an actual twenty minutes of the actual show. Advertising is taking up a lot of airtime on television. Advertising is also very influential today. Today advertisers target the right market they are advertising to better than ever before. There is also big competition in advertising today. Many companies compete to put out the best commercial to outdo others in their market. A good example of this is the commercials you see during The Super Bowl. Each advertiser is doing their best to put out the most talked about commercial. This competition also leads to advertising companies getting more daring. Commercials tend to get sexier and more shocking as competitors look to outdo one another. Some television commercials are even talked more about and more looked for than the television programs. Advertising on television is very important to a lot of companies.