<time>434_00:12:38,698 --> 00:12:40,138</time>
<s>我心中在想着杰伦</s>
<time>435_00:12:40,498 --> 00:12:41,218</time>
<s>就够了</s>
<time>436_00:12:41,578 --> 00:12:43,018</time>
<s>对吧但是这个饭圈的</s>
<time>437_00:12:43,378 --> 00:12:44,818</time>
<s>就是说你不为他做点什么吗</s>
<time>438_00:12:46,595 --> 00:12:47,315</time>
<s>所以这个我有一个</s>
<time>439_00:12:47,675 --> 00:12:48,395</time>
<s>我原来也不能理解</s>
<time>440_00:12:48,755 --> 00:12:49,115</time>
<s>后来我一个朋友</s>
<time>441_00:12:49,475 --> 00:12:51,275</time>
<s>她就是这个喜欢</s>
<time>442_00:12:51,635 --> 00:12:54,155</time>
<s>某一个什么偶像赛里面的练习生</s>
<time>443_00:12:54,515 --> 00:12:55,948</time>
<s>要送他出道的那种</s>
<time>444_00:12:56,308 --> 00:12:57,388</time>
<s>就是买产品</s>
<time>445_00:12:57,748 --> 00:12:58,108</time>
<s>我也不知道买什么产品</s>
<time>446_00:12:58,468 --> 00:12:59,188</time>
<s>然后给他票数</s>
<time>447_00:12:59,548 --> 00:13:00,628</time>
<s>他们那个日本那个</s>
<time>448_00:13:00,988 --> 00:13:01,708</time>
<s>那个著名的那个组合</s>
<time>449_00:13:02,068 --> 00:13:02,788</time>
<s>AKB48</s>
<time>450_00:13:03,148 --> 00:13:03,868</time>
<s>对48那个组合</s>
<time>451_00:13:04,228 --> 00:13:06,373</time>
<s>那帮女孩子下回谁站C位</s>
<time>452_00:13:06,733 --> 00:13:08,173</time>
<s>是由这些</s>
<time>453_00:13:08,533 --> 00:13:09,253</time>
<s>因为她有48个人</s>
<time>454_00:13:09,613 --> 00:13:11,053</time>
<s>每个人都有自己的粉丝团</s>
<time>455_00:13:11,413 --> 00:13:12,133</time>
<s>然后那个粉丝团</s>
<time>456_00:13:12,493 --> 00:13:13,933</time>
<s>就帮她买东西也好</s>
<time>457_00:13:14,293 --> 00:13:15,013</time>
<s>帮她投票也好</s>
<time>458_00:13:15,350 --> 00:13:16,430</time>
<s>就是下一场演唱会</s>
<time>459_00:13:16,790 --> 00:13:17,870</time>
<s>谁在那个C位</s>
<time>460_00:13:18,230 --> 00:13:18,950</time>
<s>是你决定的</s>
<time>461_00:13:19,310 --> 00:13:20,390</time>
<s>是你这些粉丝决定的</s>
<time>462_00:13:20,750 --> 00:13:22,190</time>
<s>所以你就知道这个流量小生</s>
<time>463_00:13:22,550 --> 00:13:23,990</time>
<s>这家伙发一条微博</s>
<time>464_00:13:24,350 --> 00:13:25,422</time>
<s>为什么转发千万</s>
<time>465_00:13:25,782 --> 00:13:27,222</time>
<s>就是比如我年轻的时候</s>
<time>466_00:13:27,582 --> 00:13:28,662</time>
<s>我粉那个小虎队</s>
<time>467_00:13:29,022 --> 00:13:30,462</time>
<s>我粉这个什么什么</s>
<time>468_00:13:30,822 --> 00:13:31,902</time>
<s>当时的一些组合</s>
<time>469_00:13:32,262 --> 00:13:33,342</time>
<s>我就是买个唱片</s>
<time>470_00:13:33,702 --> 00:13:35,487</time>
<s>买个碟就完了</s>
<time>471_00:13:35,847 --> 00:13:36,927</time>
<s>就是这个小虎队</s>
<time>472_00:13:37,287 --> 00:13:39,447</time>
<s>他这么这种形象</s>
<time>473_00:13:39,807 --> 00:13:41,247</time>
<s>在社会当中知名度</s>
<time>474_00:13:41,607 --> 00:13:42,687</time>
<s>不是我造成的</s>
<time>475_00:13:43,047 --> 00:13:45,207</time>
<s>我就是他的一个消费者</s>
<time>476_00:13:45,544 --> 00:13:46,984</time>
<s>但是今天粉丝会觉得</s>
<time>477_00:13:47,344 --> 00:13:48,424</time>
<s>这个形象（image）的</s>
<time>478_00:13:48,784 --> 00:13:50,224</time>
<s>这个传播度</s>
<time>479_00:13:50,584 --> 00:13:51,664</time>
<s>我起了很大作用</s>
<time>480_00:13:52,024 --> 00:13:53,104</time>
<s>这个叫参与感</s>
<time>481_00:13:53,464 --> 00:13:54,184</time>
<s>就如果你把（偶像）</s>
<time>482_00:13:54,544 --> 00:13:55,976</time>
<s>看成是个商品的话</s>
<time>483_00:13:56,336 --> 00:13:57,776</time>
<s>这个商品的制造我有份</s>
<time>484_00:13:58,496 --> 00:13:58,856</time>
<s>噢</s>
<time>485_00:13:59,216 --> 00:14:01,376</time>
<s>小虎队这个商品的制造我没份</s>
<time>486_00:14:01,736 --> 00:14:02,816</time>
<s>这是造物的快感啊</s>
<time>487_00:14:03,176 --> 00:14:03,896</time>
<s>我有造物的感觉</s>
<time>488_00:14:04,256 --> 00:14:06,401</time>
<s>就是我也是上帝之一呀</s>
<time>489_00:14:06,761 --> 00:14:09,281</time>
<s>我是重要的供给力量之一</s>
<time>490_00:14:09,641 --> 00:14:11,081</time>
<s>而且那有满足感在里面</s>
<time>491_00:14:11,441 --> 00:14:12,521</time>
<s>对有成就感</s>
<time>492_00:14:12,881 --> 00:14:13,961</time>
<s>就是我们这么努力</s>
<time>493_00:14:14,321 --> 00:14:15,401</time>
<s>所以他才会那么火</s>
<time>494_00:14:15,761 --> 00:14:17,561</time>
<s>那作为一个现实的香港人</s>
<time>495_00:14:17,921 --> 00:14:19,001</time>
<s>其他废话别讲</s>
<time>496_00:14:19,361 --> 00:14:20,801</time>
<s>像我最近要出一本书了</s>
<time>497_00:14:21,161 --> 00:14:22,241</time>
<s>我的新小说</s>
<time>498_00:14:22,601 --> 00:14:23,681</time>
<s>那我有什么策略</s>
<time>499_00:14:24,041 --> 00:14:25,481</time>
<s>能透过那个什么流量</s>
<time>500_00:14:25,833 --> 00:14:26,913</time>
<s>公域流量私域流量</s>
<time>501_00:14:27,273 --> 00:14:27,993</time>
<s>所以现在你看那个</s>
<time>502_00:14:28,353 --> 00:14:30,873</time>
<s>你是属于老派的写小说的玩法</s>
<time>503_00:14:31,233 --> 00:14:32,673</time>
<s>那现在写网络小说的</s>
<time>504_00:14:33,033 --> 00:14:33,753</time>
<s>写网文的</s>
<time>505_00:14:34,473 --> 00:14:35,553</time>
<s>那是要有用户参与感</s>
<time>506_00:14:35,898 --> 00:14:37,698</time>
<s>就是这个人的走向</s>
<time>507_00:14:38,058 --> 00:14:39,498</time>
<s>这个角色死还是不死</s>
<time>508_00:14:39,858 --> 00:14:41,298</time>
<s>这个角色到底怎么样怎么样</s>
<time>509_00:14:41,658 --> 00:14:43,098</time>
<s>我是听大家意见的</s>
<time>510_00:14:43,458 --> 00:14:44,178</time>
<s>大家说这个人要死</s>
<time>511_00:14:44,538 --> 00:14:45,258</time>
<s>那我就把他写死了</s>
<time>512_00:14:45,618 --> 00:14:46,697</time>
<s>大家如果说这个人不能死</s>
<time>513_00:14:47,057 --> 00:14:48,137</time>
<s>那我就让他活着</s>
<time>514_00:14:48,497 --> 00:14:49,217</time>
<s>那我当然不行</s>
<time>515_00:14:49,577 --> 00:14:50,657</time>
<s>我是莫言级的作家</s>
<time>516_00:14:51,017 --> 00:14:53,177</time>
<s>对你是关起门来</s>
<time>517_00:14:53,537 --> 00:14:54,617</time>
<s>莫言级的作家</s>
<time>518_00:14:54,977 --> 00:14:56,410</time>
<s>就不要说话了</s>
<time>519_00:14:56,770 --> 00:14:57,490</time>
<s>莫言嘛</s>
<time>520_00:14:57,850 --> 00:14:58,930</time>
<s>我要玩新游戏好</s>
<time>521_00:14:59,290 --> 00:15:00,370</time>
<s>我新出来一个书怎么做</s>
<time>522_00:15:00,730 --> 00:15:02,530</time>
<s>你的作品我没有参与感</s>
<time>523_00:15:02,890 --> 00:15:04,690</time>
<s>那我怎么样“勾引”他们呢</s>
<time>524_00:15:05,050 --> 00:15:05,410</time>
<s>那所以你的</s>
<time>525_00:15:05,770 --> 00:15:06,834</time>
<s>可以把你的粉丝写进去</s>
<time>526_00:15:07,194 --> 00:15:08,274</time>
<s>整个剧情要开放</s>
<time>527_00:15:08,634 --> 00:15:09,354</time>
<s>对我教你一个省事的办法</s>
<time>528_00:15:09,714 --> 00:15:11,154</time>
<s>小说都不用自己写了</s>
<time>529_00:15:11,514 --> 00:15:13,674</time>
<s>写一个开放性的开头</s>
<time>530_00:15:14,034 --> 00:15:16,193</time>
<s>众筹大家完成这个故事</s>
<time>531_00:15:16,913 --> 00:15:17,993</time>
<s>大家把它推上数据</s>
<time>532_00:15:18,353 --> 00:15:19,073</time>
<s>我跟你讲那个国内</s>
<time>533_00:15:19,433 --> 00:15:20,513</time>
<s>那个小米手机</s>
<time>534_00:15:20,873 --> 00:15:21,593</time>
<s>不是斜路里杀出来</s>
<time>535_00:15:21,953 --> 00:15:23,033</time>
<s>它原来不是不做手机的</s>
<time>536_00:15:23,393 --> 00:15:24,113</time>
<s>就那么几年工夫</s>
<time>537_00:15:24,473 --> 00:15:26,625</time>
<s>那个他们那个做营销的那个</s>
<time>538_00:15:26,985 --> 00:15:27,705</time>
<s>叫黎万强</s>
<time>539_00:15:28,065 --> 00:15:29,145</time>
<s>也是联合创始人之一</s>
<time>540_00:15:29,505 --> 00:15:30,945</time>
<s>专门写过一本书叫《参与感》</s>
<time>541_00:15:31,305 --> 00:15:32,025</time>
<s>名字就叫《参与感》</s>
<time>542_00:15:32,385 --> 00:15:34,185</time>
<s>就是说小米手机</s>
<time>543_00:15:34,545 --> 00:15:35,265</time>
<s>之所以变成这个样子</s>
<time>544_00:15:35,625 --> 00:15:37,409</time>
<s>是我们听了很多米粉的意见</s>
<time>545_00:15:37,769 --> 00:15:40,289</time>
<s>所以米粉在小米手机这个商品上</s>
<time>546_00:15:40,649 --> 00:15:42,449</time>
<s>他觉得有他的功劳</s>
<time>547_00:15:43,889 --> 00:15:44,969</time>
<s>这个很重要的一种心理</s>
<time>548_00:15:45,329 --> 00:15:46,409</time>
<s>对而且我觉得</s>
<time>549_00:15:46,769 --> 00:15:47,849</time>
<s>除了这个参与感以外</s>
<time>550_00:15:48,209 --> 00:15:49,289</time>
<s>就是说这个流量明星的问题</s>
<time>551_00:15:49,649 --> 00:15:50,729</time>
<s>其实它背后还有一个逻辑</s>
<time>552_00:15:51,089 --> 00:15:52,529</time>
<s>就是我原来一直很好奇</s>
<time>553_00:15:52,889 --> 00:15:55,049</time>
<s>就是粉丝把这个流量做那么高</s>
<time>554_00:15:55,409 --> 00:15:56,129</time>
<s>转发那么多</s>
<time>555_00:15:56,480 --> 00:15:58,280</time>
<s>其实这是给谁看的呢</s>
<time>556_00:15:58,640 --> 00:16:00,440</time>
<s>其实他们是给品牌方看的</s>
<time>557_00:16:00,800 --> 00:16:02,240</time>
<s>就是他们不是给我们这些观众看</s>
<time>558_00:16:02,600 --> 00:16:04,040</time>
<s>他是给品牌方看说</s>
<time>559_00:16:04,400 --> 00:16:06,544</time>
<s>我们这个明星</s>
<time>560_00:16:06,904 --> 00:16:08,344</time>
<s>是有这么大的市场号召力</s>
<time>561_00:16:08,704 --> 00:16:09,784</time>
<s>所以品牌方影视剧</s>
<time>562_00:16:10,144 --> 00:16:11,584</time>
<s>就会给他很好的资源</s>
<time>563_00:16:11,944 --> 00:16:12,664</time>
<s>那粉丝再去买</s>
<time>564_00:16:13,024 --> 00:16:14,104</time>
<s>这个品牌方的产品</s>
<time>565_00:16:14,464 --> 00:16:15,904</time>
<s>然后再去贡献收视率</s>
<time>566_00:16:16,264 --> 00:16:17,703</time>
<s>所以到最后又变成一个</s>
<time>567_00:16:18,063 --> 00:16:19,503</time>
<s>粉丝买单的一个行为</s>
<time>568_00:16:19,863 --> 00:16:20,583</time>
<s>所以他们做数据</s>
<time>569_00:16:20,943 --> 00:16:23,103</time>
<s>其实是给这个品牌方看</s>
<time>570_00:16:23,463 --> 00:16:26,695</time>
<s>在我的这个老派的道德观上来看</s>
<time>571_00:16:27,055 --> 00:16:27,775</time>
<s>要照这么说</s>
<time>572_00:16:28,135 --> 00:16:29,215</time>
<s>那这个粉丝是</s>
<time>573_00:16:29,575 --> 00:16:32,095</time>
<s>何等的一种伟大的无私的</s>
<time>574_00:16:32,455 --> 00:16:33,175</time>
<s>人格</s>
<time>575_00:16:33,895 --> 00:16:34,255</time>
<s>不是伟大</s>
<time>576_00:16:34,615 --> 00:16:35,335</time>
<s>他自己没有好处</s>
<time>577_00:16:35,695 --> 00:16:36,055</time>
<s>他有好处</s>
<time>578_00:16:36,415 --> 00:16:37,119</time>
<s>他有满足感</s>
<time>579_00:16:37,479 --> 00:16:38,199</time>
<s>他满足啊成就啊</s>
<time>580_00:16:38,559 --> 00:16:39,639</time>
<s>对就是满足嘛</s>
<time>581_00:16:39,999 --> 00:16:41,799</time>
<s>这玩意儿你像我就不认这个</s>
<time>582_00:16:42,159 --> 00:16:43,599</time>
<s>给我一块钱我满足好一些</s>
<time>583_00:16:45,039 --> 00:16:46,119</time>
<s>我满什么足</s>
<time>584_00:16:46,479 --> 00:16:47,558</time>
<s>谁知道我呀</s>
<time>585_00:16:48,278 --> 00:16:49,718</time>
<s>我是千千万万人的一个</s>
<time>586_00:16:50,078 --> 00:16:51,158</time>
<s>你要说将来说</s>
<time>587_00:16:51,518 --> 00:16:53,318</time>
<s>是家辉这个粉丝</s>
<time>588_00:16:53,678 --> 00:16:54,398</time>
<s>在演唱会上</s>
<time>589_00:16:54,758 --> 00:16:55,838</time>
<s>我要感谢方舟</s>
<time>590_00:16:56,198 --> 00:16:57,629</time>
<s>她把我推上了流量的高峰</s>
<time>591_00:16:57,989 --> 00:16:58,709</time>
<s>这我满足</s>
<time>592_00:16:59,069 --> 00:16:59,429</time>
<s>不是</s>
<time>593_00:16:59,789 --> 00:17:00,869</time>
<s>不是这样</s>
<time>594_00:17:01,229 --> 00:17:02,309</time>
<s>我如果是铁粉啊</s>
<time>595_00:17:02,669 --> 00:17:03,029</time>
<s>就是铁粉</s>
<time>596_00:17:03,389 --> 00:17:04,469</time>
<s>我的贡献很大</s>
<time>597_00:17:04,829 --> 00:17:06,972</time>
<s>你们是不是那么有贡献的</s>
<time>598_00:17:07,332 --> 00:17:09,132</time>
<s>我只要在你们这群人当中</s>
<time>599_00:17:09,492 --> 00:17:12,732</time>
<s>显得我的这个贡献度大</s>
<time>600_00:17:13,092 --> 00:17:14,532</time>
<s>我就很满足了</s>
<time>601_00:17:14,892 --> 00:17:16,692</time>
<s>就是我在看旁边的</s>
<time>602_00:17:17,051 --> 00:17:17,771</time>
<s>这些粉丝的时候</s>
<time>603_00:17:18,131 --> 00:17:19,931</time>
<s>我有一种高人一等的感觉对吧</s>
<time>604_00:17:20,291 --> 00:17:22,811</time>
<s>我贡献了多少个号</s>
<time>605_00:17:23,171 --> 00:17:24,251</time>
<s>你们没我那么</s>
<time>606_00:17:24,611 --> 00:17:25,691</time>
<s>而且魏老师</s>
<time>607_00:17:26,051 --> 00:17:26,771</time>
<s>其中我觉得</s>
<time>608_00:17:27,122 --> 00:17:27,482</time>
<s>你说</s>
<time>609_00:17:27,842 --> 00:17:29,642</time>
<s>我觉得有个关键在什么</s>
<time>610_00:17:30,002 --> 00:17:30,362</time>
<s>那个满足感</s>
<time>611_00:17:30,722 --> 00:17:32,522</time>
<s>除了我觉得我高人一等</s>
<time>612_00:17:32,882 --> 00:17:33,962</time>
<s>跟其他普通粉</s>
<time>613_00:17:34,322 --> 00:17:35,042</time>
<s>普粉不一样</s>
<time>614_00:17:35,402 --> 00:17:37,546</time>
<s>其中一个满足来源在于说</s>
<time>615_00:17:37,906 --> 00:17:40,066</time>
<s>那个当事人那个明星</s>
<time>616_00:17:40,426 --> 00:17:42,226</time>
<s>那个叫什么人气老生是吗</s>
<time>617_00:17:42,586 --> 00:17:43,666</time>
<s>我能做人气老生</s>
<time>618_00:17:44,026 --> 00:17:45,466</time>
<s>你就说你自己举例吧</s>
<time>619_00:17:45,826 --> 00:17:47,625</time>
<s>给他一个肯定</s>
<time>620_00:17:47,985 --> 00:17:49,425</time>
<s>那种可以很虚妄的肯定</s>
<time>621_00:17:49,785 --> 00:17:51,225</time>
<s>比如说那明星什么</s>
<time>622_00:17:51,585 --> 00:17:52,665</time>
<s>那个然后就在那边</s>
<time>623_00:17:53,025 --> 00:17:55,185</time>
<s>我感谢我的铁粉团什么什么</s>
<time>624_00:17:55,545 --> 00:17:55,905</time>
<s>对</s>
<time>625_00:17:56,265 --> 00:17:58,775</time>
<s>光是一句话他就非常满足了</s>
<time>626_00:17:59,135 --> 00:18:00,935</time>
<s>我这个联想怎么样来的呢</s>
<time>627_00:18:01,295 --> 00:18:02,375</time>
<s>我记得龙应台</s>
<time>628_00:18:02,735 --> 00:18:04,175</time>
<s>大作家龙应台</s>
<time>629_00:18:04,535 --> 00:18:07,399</time>
<s>那时候那个每次开签名会</s>
<time>630_00:18:07,759 --> 00:18:09,199</time>
<s>签签几千人排队</s>
<time>631_00:18:09,559 --> 00:18:10,639</time>
<s>卖书签得很累</s>
<time>632_00:18:12,799 --> 00:18:14,959</time>
<s>然后林青霞也开也要开</s>
<time>633_00:18:15,319 --> 00:18:16,039</time>
<s>也要签得很累</s>
<time>634_00:18:16,399 --> 00:18:18,557</time>
<s>那个林青霞说那怎么办龙老师</s>
<time>635_00:18:18,917 --> 00:18:20,357</time>
<s>请教龙应台怎么办</s>
<time>636_00:18:20,717 --> 00:18:22,157</time>
<s>假如每个人都要写名字</s>
<time>637_00:18:22,517 --> 00:18:24,677</time>
<s>蒋方舟你好林青霞</s>
<time>638_00:18:25,037 --> 00:18:26,477</time>
<s>那累死签两天两夜</s>
<time>639_00:18:26,837 --> 00:18:30,428</time>
<s>那个龙应台教她一招说</s>
<time>640_00:18:30,788 --> 00:18:31,148</time>
<s>你不用写名字</s>
<time>641_00:18:31,508 --> 00:18:32,588</time>
<s>不用提上款</s>
<time>642_00:18:32,948 --> 00:18:33,668</time>
<s>要写林青霞</s>
<time>643_00:18:34,028 --> 00:18:35,468</time>
<s>可是那林青霞说</s>
<time>644_00:18:35,828 --> 00:18:36,548</time>
<s>这样不满足</s>
<time>645_00:18:36,908 --> 00:18:37,971</time>
<s>那龙应台教她</s>
<time>646_00:18:38,331 --> 00:18:40,131</time>
<s>你给他一个眼神</s>
<time>647_00:18:40,491 --> 00:18:40,851</time>
<s>签名的时候</s>
<time>648_00:18:43,011 --> 00:18:45,531</time>
<s>林青霞</s>
<time>649_00:18:45,891 --> 00:18:46,611</time>
<s>那一个眼神</s>
<time>650_00:18:46,971 --> 00:18:49,129</time>
<s>后来林青霞说果然是这样</s>
<time>651_00:18:49,489 --> 00:18:52,009</time>
<s>那那个眼神的功用</s>
<time>652_00:18:52,369 --> 00:18:54,169</time>
<s>作用比签蒋方舟更厉害</s>
<time>653_00:18:54,529 --> 00:18:56,329</time>
<s>林青霞看过我了</s>
<time>654_00:18:56,689 --> 00:18:58,480</time>
<s>林青霞在其他人面前</s>
<time>655_00:18:58,840 --> 00:18:59,920</time>
<s>看了我一眼你知道吗</s>
<time>656_00:19:00,280 --> 00:19:01,000</time>
<s>就我觉得还有一点</s>
<time>657_00:19:01,360 --> 00:19:02,080</time>
<s>就你把这个满足感</s>
<time>658_00:19:02,440 --> 00:19:03,520</time>
<s>想象得太简单了</s>
<time>659_00:19:03,880 --> 00:19:04,960</time>
<s>就是其实这个粉丝</s>
<time>660_00:19:05,320 --> 00:19:06,400</time>
<s>跟偶像之间的互动</s>
<time>661_00:19:06,760 --> 00:19:07,120</time>
<s>是有很多种类型</s>
<time>662_00:19:07,480 --> 00:19:08,183</time>
<s>总要付出</s>
<time>663_00:19:08,543 --> 00:19:10,343</time>
<s>他付出也是一种满足感</s>
<time>664_00:19:10,703 --> 00:19:11,423</time>
<s>方舟你是作家</s>
<time>665_00:19:12,503 --> 00:19:14,663</time>
<s>你会写那个“十万加”吗</s>
<time>666_00:19:15,023 --> 00:19:15,743</time>
<s>我会写呀</s>
<time>667_00:19:16,103 --> 00:19:16,823</time>
<s>怎么有什么招</s>
<time>668_00:19:17,183 --> 00:19:17,901</time>
<s>我写过</s>
<time>669_00:19:18,261 --> 00:19:19,341</time>
<s>但是我并不是冲着“十万加”</s>
<time>670_00:19:19,701 --> 00:19:21,501</time>
<s>只是它莫名其妙成为了“十万加”</s>
<time>671_00:19:21,861 --> 00:19:22,581</time>
<s>就是我觉得</s>
<time>672_00:19:24,021 --> 00:19:24,381</time>
<s>就是引起共鸣</s>
<time>673_00:19:24,741 --> 00:19:25,821</time>
<s>对我来说因为我觉得有两种</s>
<time>674_00:19:26,181 --> 00:19:27,261</time>
<s>特别容易获得“十万加”的方式</s>
<time>675_00:19:27,621 --> 00:19:29,411</time>
<s>我不知道这种概括是不是</s>
<time>676_00:19:29,771 --> 00:19:30,131</time>
<s>魏老师是专家</s>
<time>677_00:19:30,851 --> 00:19:32,291</time>
<s>就是我觉得一种是引起焦虑</s>
<time>678_00:19:32,651 --> 00:19:33,011</time>
<s>一种是引起共鸣</s>
<time>679_00:19:33,371 --> 00:19:34,811</time>
<s>那我觉得可能我采取的</s>
<time>680_00:19:35,171 --> 00:19:36,251</time>
<s>就是后面一种吧</s>
<time>681_00:19:36,611 --> 00:19:37,331</time>
<s>就是说引起共鸣</s>
<time>682_00:19:37,691 --> 00:19:38,754</time>
<s>比如说我可能不写</s>
<time>683_00:19:39,114 --> 00:19:39,834</time>
<s>我作为一个作家怎么样</s>
<time>684_00:19:40,194 --> 00:19:41,634</time>
<s>而是我马上就要到三十岁了</s>
<time>685_00:19:41,994 --> 00:19:43,434</time>
<s>我对于生活是这么想的</s>
<time>686_00:19:43,794 --> 00:19:44,514</time>
<s>那我觉得那可能会有</s>
<time>687_00:19:44,874 --> 00:19:45,594</time>
<s>三十多岁的人</s>
<time>688_00:19:45,954 --> 00:19:46,674</time>
<s>不到三十岁的人</s>
<time>689_00:19:47,034 --> 00:19:48,832</time>
<s>就是点进来看等等</s>
<time>690_00:19:49,192 --> 00:19:49,552</time>
<s>所以我觉得可能就是</s>
<time>691_00:19:49,912 --> 00:19:50,992</time>
<s>共鸣和焦虑</s>
<time>692_00:19:51,352 --> 00:19:52,072</time>
<s>可能是最容易引起“十万加”</s>
<time>693_00:19:52,432 --> 00:19:53,152</time>
<s>你看我那天还看到</s>
<time>694_00:19:53,512 --> 00:19:54,952</time>
<s>这个跟你们有点关系的</s>
<time>695_00:19:55,312 --> 00:19:56,032</time>
<s>叫知识付费</s>
<time>696_00:19:56,392 --> 00:19:57,472</time>
<s>有人说那么几句话</s>
<time>697_00:19:57,832 --> 00:19:59,262</time>
<s>就是说说这个现在</s>
<time>698_00:19:59,622 --> 00:19:59,982</time>
<s>这个知识付费</s>
<time>699_00:20:00,342 --> 00:20:02,502</time>
<s>从最早的机场的那个成功学</s>
<time>700_00:20:02,862 --> 00:20:04,662</time>
<s>到最后一直到这个所谓</s>
<time>701_00:20:05,022 --> 00:20:06,462</time>
<s>就是说你人生的</s>
<time>702_00:20:06,822 --> 00:20:07,542</time>
<s>任何一种焦虑</s>
<time>703_00:20:08,964 --> 00:20:11,124</time>
<s>他都能给你讲出来</s>
<time>704_00:20:11,484 --> 00:20:13,644</time>
<s>他都能引起你的这个注意</s>
<time>705_00:20:14,004 --> 00:20:16,884</time>
<s>但是他的那个承诺</s>
<time>706_00:20:17,244 --> 00:20:17,964</time>
<s>是不是能够消除</s>
<time>707_00:20:18,322 --> 00:20:19,402</time>
<s>你的这个焦虑呢</s>
<time>708_00:20:21,922 --> 00:20:22,282</time>
<s>不能啊</s>
<time>709_00:20:22,642 --> 00:20:23,362</time>
<s>但是他流量得到了就可以了</s>
<time>710_00:20:23,722 --> 00:20:24,082</time>
<s>就没有然后了</s>
<time>711_00:20:24,442 --> 00:20:25,162</time>
<s>就是得到了流量</s>
<time>712_00:20:25,522 --> 00:20:25,882</time>
<s>就是你知道吗</s>
<time>713_00:20:26,242 --> 00:20:26,962</time>
<s>就是他们现在</s>
<time>714_00:20:27,322 --> 00:20:28,752</time>
<s>老爱讲一个贩卖焦虑</s>
<time>715_00:20:29,112 --> 00:20:30,552</time>
<s>我要不说我真是后知后觉</s>
<time>716_00:20:30,912 --> 00:20:33,432</time>
<s>我才明白一些演讲术</s>
<time>717_00:20:33,792 --> 00:20:37,032</time>
<s>就是说原来先让你觉得你很惨</s>
<time>718_00:20:37,392 --> 00:20:39,174</time>
<s>你问题很严重</s>
<time>719_00:20:39,534 --> 00:20:40,614</time>
<s>你知道就像我过去</s>
<time>720_00:20:40,974 --> 00:20:41,694</time>
<s>你比如说班里</s>
<time>721_00:20:42,054 --> 00:20:42,774</time>
<s>也不是就是大学了</s>
<time>722_00:20:43,134 --> 00:20:43,854</time>
<s>比方女同学</s>
<time>723_00:20:44,214 --> 00:20:45,294</time>
<s>自己看上一个女同学</s>
<time>724_00:20:45,654 --> 00:20:48,892</time>
<s>这女同学又跟别的男的谈恋爱</s>
<time>725_00:20:49,252 --> 00:20:50,332</time>
<s>然后想把他们拆散</s>
<time>726_00:20:50,692 --> 00:20:52,492</time>
<s>我就经常这样</s>
<time>727_00:20:52,852 --> 00:20:54,292</time>
<s>给她做思想工作</s>
<time>728_00:20:54,652 --> 00:20:56,092</time>
<s>我说你现在觉得甜蜜吗</s>
<time>729_00:20:56,452 --> 00:20:56,812</time>
<s>她说很甜蜜</s>
<time>730_00:20:57,892 --> 00:20:58,252</time>
<s>真的吗</s>
<time>731_00:20:59,322 --> 00:21:00,042</time>
<s>就是谈人生</s>
<time>732_00:21:00,402 --> 00:21:01,122</time>
<s>对</s>
<time>733_00:21:01,482 --> 00:21:01,842</time>
<s>谈哲学</s>
<time>734_00:21:02,202 --> 00:21:03,282</time>
<s>你没有有的时候</s>
<time>735_00:21:03,642 --> 00:21:04,722</time>
<s>觉得这个好像</s>
<time>736_00:21:05,082 --> 00:21:06,522</time>
<s>在这个甜蜜之外</s>
<time>737_00:21:06,882 --> 00:21:07,962</time>
<s>还有那么一点点</s>
<time>738_00:21:08,322 --> 00:21:09,744</time>
<s>不为人说出的苦涩吗</s>
<time>739_00:21:11,184 --> 00:21:11,544</time>
<s>你恐吓别人</s>
<time>740_00:21:12,624 --> 00:21:13,704</time>
<s>没有不是恐吓啊</s>
<time>741_00:21:14,064 --> 00:21:14,784</time>
<s>就慢慢有时候</s>
<time>742_00:21:15,144 --> 00:21:16,584</time>
<s>这个意志不坚决的女孩子</s>
<time>743_00:21:16,944 --> 00:21:18,384</time>
<s>她能给你忽悠得</s>
<time>744_00:21:18,741 --> 00:21:20,541</time>
<s>我到底是不是真的幸福</s>
<time>745_00:21:20,901 --> 00:21:22,341</time>
<s>于是甚至你要沿着这条道</s>
<time>746_00:21:22,701 --> 00:21:23,421</time>
<s>把她引导下去</s>
<time>747_00:21:25,221 --> 00:21:25,581</time>
<s>没有人的灵魂</s>
<time>748_00:21:25,941 --> 00:21:27,381</time>
<s>经得起质问你知道吗</s>
<time>749_00:21:28,461 --> 00:21:29,891</time>
<s>没有人的人生经得起审视</s>
<time>750_00:21:30,251 --> 00:21:30,971</time>
<s>对吧</s>
<time>751_00:21:31,331 --> 00:21:32,051</time>
<s>所以说慢慢觉得</s>
<time>752_00:21:33,491 --> 00:21:34,571</time>
<s>是不是真的有点问题</s>
<time>753_00:21:34,931 --> 00:21:36,371</time>
<s>然后有点问题接下来</s>
<time>754_00:21:36,731 --> 00:21:37,811</time>
<s>那向谁求助呢</s>
<time>755_00:21:38,171 --> 00:21:39,953</time>
<s>你对面的这个人你知道吗</s>
<time>756_00:21:40,313 --> 00:21:41,033</time>
<s>我就</s>
<time>757_00:21:41,393 --> 00:21:41,753</time>
<s>所以我就觉得</s>
<time>758_00:21:42,113 --> 00:21:43,193</time>
<s>这是不是流量的一个招</s>
<time>759_00:21:43,553 --> 00:21:45,353</time>
<s>很多写那个流量文的那个</s>
<time>760_00:21:45,713 --> 00:21:47,153</time>
<s>其实我觉得方舟讲的这个</s>
<time>761_00:21:47,513 --> 00:21:49,310</time>
<s>就是共鸣</s>
<time>762_00:21:49,670 --> 00:21:51,110</time>
<s>这个其实焦虑也是一种共鸣</s>
<time>763_00:21:51,470 --> 00:21:51,830</time>
<s>对</s>
<time>764_00:21:52,190 --> 00:21:54,710</time>
<s>其实我把它称为叫心理投射</s>
<time>765_00:21:56,870 --> 00:21:59,740</time>
<s>其实那个电影这个套路特别多</s>
<time>766_00:22:00,100 --> 00:22:01,540</time>
<s>还有那个我们以前的小说</s>
<time>767_00:22:01,900 --> 00:22:02,260</time>
<s>我年轻的时候</s>
<time>768_00:22:02,620 --> 00:22:04,060</time>
<s>看的小说就是金庸</s>
<time>769_00:22:04,420 --> 00:22:05,140</time>
<s>金庸也玩这个套路</s>
<time>770_00:22:06,940 --> 00:22:08,020</time>
<s>有多少人把自己</s>
<time>771_00:22:08,380 --> 00:22:09,801</time>
<s>就是男人把自己</s>
<time>772_00:22:10,161 --> 00:22:11,601</time>
<s>投射到韦小宝身上</s>
<time>773_00:22:11,961 --> 00:22:12,681</time>
<s>然后说我要娶一个</s>
<time>774_00:22:13,041 --> 00:22:13,401</time>
<s>双儿这样的老婆</s>
<time>775_00:22:14,481 --> 00:22:14,841</time>
<s>对不对</s>
<time>776_00:22:15,201 --> 00:22:16,281</time>
<s>就是你就是心理投射</s>
<time>777_00:22:16,641 --> 00:22:17,721</time>
<s>那所以一般来说</s>
<time>778_00:22:18,081 --> 00:22:20,238</time>
<s>就是小说电影电视剧</s>
<time>779_00:22:20,598 --> 00:22:22,038</time>
<s>这种编出来的故事</s>
<time>780_00:22:22,398 --> 00:22:23,118</time>
<s>流量很大</s>
<time>781_00:22:23,478 --> 00:22:24,558</time>
<s>你要正儿八经坐下来</s>
<time>782_00:22:24,918 --> 00:22:26,358</time>
<s>你说我写一本哲学书</s>
<time>783_00:22:26,718 --> 00:22:27,438</time>
<s>没什么流量</s>
<time>784_00:22:27,798 --> 00:22:29,588</time>
<s>因为它不会有投射</s>
<time>785_00:22:29,948 --> 00:22:31,028</time>
<s>这还是焦虑跟共鸣</s>
<time>786_00:22:31,388 --> 00:22:33,548</time>
<s>你刚说的那个套路</s>
<time>787_00:22:33,908 --> 00:22:34,988</time>
<s>其实一直有用</s>
<time>788_00:22:35,348 --> 00:22:36,788</time>
<s>用得最多是什么</s>
<time>789_00:22:37,148 --> 00:22:38,228</time>
<s>就算在网路年代</s>
<time>790_00:22:38,588 --> 00:22:39,649</time>
<s>没有出现的时候</s>
<time>791_00:22:40,009 --> 00:22:41,449</time>
<s>就用得最多是卖药的</s>
<time>792_00:22:43,249 --> 00:22:44,329</time>
<s>卖药的广告永远是这样</s>
<time>793_00:22:44,689 --> 00:22:45,049</time>
<s>对</s>
<time>794_00:22:45,409 --> 00:22:46,129</time>
<s>你早上起来</s>
<time>795_00:22:46,489 --> 00:22:48,289</time>
<s>没吃早餐会饿吗是不是</s>
<time>796_00:22:48,649 --> 00:22:49,009</time>
<s>不是不是卖药</s>
<time>797_00:22:49,366 --> 00:22:49,726</time>
<s>算命的</s>
<time>798_00:22:50,806 --> 00:22:52,606</time>
<s>再往前算命也是</s>
<time>799_00:22:52,966 --> 00:22:54,046</time>
<s>可是算命有一个好玩的</s>
<time>800_00:22:54,406 --> 00:22:56,566</time>
<s>你甚至算命不需要招徕的</s>
<time>801_00:22:56,926 --> 00:22:58,726</time>
<s>他们每个人总有挫败</s>
<time>802_00:22:59,086 --> 00:23:01,235</time>
<s>穷算命富烧香</s>
<time>803_00:23:01,595 --> 00:23:03,755</time>
<s>那不顺利才会去找你</s>
<time>804_00:23:04,115 --> 00:23:05,555</time>
<s>可是卖药你明明好好的</s>
<time>805_00:23:05,915 --> 00:23:08,075</time>
<s>就问你早上没吃早餐会饿是吗</s>
<time>806_00:23:08,435 --> 00:23:08,795</time>
<s>是</s>
<time>807_00:23:09,155 --> 00:23:11,296</time>
<s>然后奠下来起来会晕吗</s>
<time>808_00:23:11,656 --> 00:23:12,016</time>
<s>会这样</s>
<time>809_00:23:12,376 --> 00:23:14,176</time>
<s>焦虑焦虑就来</s>
<time>810_00:23:14,536 --> 00:23:15,976</time>
<s>然后就去买他的药了</s>
<time>811_00:23:16,336 --> 00:23:19,933</time>
<s>那你有可能是高血压</s>
<time>812_00:23:20,293 --> 00:23:21,733</time>
<s>他说有可能你就去</s>
<time>813_00:23:22,093 --> 00:23:24,613</time>
<s>那跟你说一句跟你同班的女生说</s>
<time>814_00:23:24,973 --> 00:23:25,333</time>
<s>你幸福吗</s>
<time>815_00:23:25,693 --> 00:23:26,413</time>
<s>一样的道理</s>
<time>816_00:23:26,773 --> 00:23:28,213</time>
<s>让她引起焦虑</s>
<time>817_00:23:28,573 --> 00:23:31,082</time>
<s>只不过现在有了网路比较方便</s>
<time>818_00:23:31,442 --> 00:23:32,162</time>
<s>而且那就是你知道</s>
<time>819_00:23:32,522 --> 00:23:33,962</time>
<s>它没有问题吗</s>
<time>820_00:23:34,322 --> 00:23:35,042</time>
<s>我有时候觉得就是</s>
<time>821_00:23:35,402 --> 00:23:36,122</time>
<s>那就全变成</s>
<time>822_00:23:36,482 --> 00:23:37,562</time>
<s>甚至是做数据</s>
<time>823_00:23:37,922 --> 00:23:39,703</time>
<s>问题是它是可以做数据的</s>
<time>824_00:23:40,063 --> 00:23:41,863</time>
<s>那么将来还有没有真善美</s>
<time>825_00:23:42,223 --> 00:23:43,303</time>
<s>我说这个自己都可笑</s>
<time>826_00:23:43,663 --> 00:23:44,743</time>
<s>最后还有没有真善美</s>
<time>827_00:23:45,103 --> 00:23:46,183</time>
<s>没有叫流量</s>
<time>828_00:23:46,543 --> 00:23:48,343</time>
<s>所以还有一个词叫流量沉淀</s>
<time>829_00:23:48,703 --> 00:23:49,063</time>
<s>你知道吗</s>
<time>830_00:23:49,423 --> 00:23:49,780</time>
<s>我觉得这是一个</s>
<time>831_00:23:50,140 --> 00:23:51,220</time>
<s>特别奇妙的一个词</s>
<time>832_00:23:51,580 --> 00:23:53,020</time>
<s>就是它是假设这个流量</s>
<time>833_00:23:53,380 --> 00:23:54,100</time>
<s>是什么都留不住的</s>
<time>834_00:23:54,460 --> 00:23:55,180</time>
<s>有一波人就是说</s>
<time>835_00:23:55,540 --> 00:23:57,340</time>
<s>我们是需要这个东西沉淀下来</s>
<time>836_00:23:57,700 --> 00:23:59,140</time>
<s>所以你的这个焦虑也有人</s>
<time>837_00:23:59,500 --> 00:24:01,649</time>
<s>早就有人在提供解决方式了</s>
<time>838_00:24:02,009 --> 00:24:02,369</time>
<s>大河流过总归</s>
<time>839_00:24:02,729 --> 00:24:03,449</time>
<s>我这个焦虑本身</s>
<time>840_00:24:03,809 --> 00:24:05,609</time>
<s>也是流量的一部分是吗</s>
<time>841_00:24:05,969 --> 00:24:06,329</time>
<s>就是有人已经在想</s>
<time>842_00:24:06,689 --> 00:24:07,769</time>
<s>总会有一些东西沉淀下来</s>
<time>843_00:24:08,129 --> 00:24:09,209</time>
<s>就是流量后面的一个</s>
<time>844_00:24:09,569 --> 00:24:10,990</time>
<s>跟上来一个词就转化率</s>
<time>845_00:24:11,350 --> 00:24:12,070</time>
<s>就是转化</s>
<time>846_00:24:12,430 --> 00:24:14,230</time>
<s>我今天有一百万人看我东西了</s>
<time>847_00:24:14,590 --> 00:24:15,670</time>
<s>它能不能沉淀下</s>
<time>848_00:24:16,030 --> 00:24:16,390</time>
<s>所谓沉淀</s>
<time>849_00:24:16,750 --> 00:24:18,550</time>
<s>就是沉淀下十万用户对吧</s>
<time>850_00:24:18,910 --> 00:24:19,630</time>
<s>然后我为什么要沉淀</s>
<time>851_00:24:19,986 --> 00:24:20,706</time>
<s>这十方用户呢</s>
<time>852_00:24:21,066 --> 00:24:22,506</time>
<s>因为我下次还想</s>
<time>853_00:24:22,866 --> 00:24:25,026</time>
<s>对这个十万人做生意的时候</s>
<time>854_00:24:25,386 --> 00:24:26,826</time>
<s>我就这个流量就是我的了</s>
<time>855_00:24:27,186 --> 00:24:27,906</time>
<s>我就不用去买了嘛</s>
<time>856_00:24:28,266 --> 00:24:29,346</time>
<s>我就不用去刷热搜</s>
<time>857_00:24:29,706 --> 00:24:31,134</time>
<s>刷抖音什么</s>
<time>858_00:24:31,494 --> 00:24:32,574</time>
<s>这十万就是我的用户</s>
<time>859_00:24:32,934 --> 00:24:35,094</time>
<s>所以这个就是转化</s>
<time>860_00:24:35,454 --> 00:24:36,534</time>
<s>那你比如说我</s>
<time>861_00:24:36,894 --> 00:24:38,694</time>
<s>我要一个高流量其实挺简单</s>
<time>862_00:24:39,054 --> 00:24:41,555</time>
<s>就是假设你足够有钱的情况下</s>
<time>863_00:24:41,915 --> 00:24:42,635</time>
<s>你挺简单的</s>
<time>864_00:24:42,995 --> 00:24:44,075</time>
<s>你就微博上投个热搜</s>
<time>865_00:24:44,435 --> 00:24:45,515</time>
<s>刷个第一名对吧</s>
