<time>524_00:28:05,520 --> 00:28:06,960</time>
<s>还有Livefree的标志</s>
<time>525_00:28:07,320 --> 00:28:10,920</time>
<s>所以它是一个你很难打广告的东西很复杂</s>
<time>526_00:28:12,360 --> 00:28:14,160</time>
<s>我找到了我的一个朋友摄影师</s>
<time>527_00:28:14,520 --> 00:28:15,600</time>
<s>Vice的Damo</s>
<time>528_00:28:16,320 --> 00:28:17,040</time>
<s>来到莆田</s>
<time>529_00:28:18,120 --> 00:28:18,840</time>
<s>我没有限制她</s>
<time>530_00:28:19,560 --> 00:28:20,640</time>
<s>我说你是第一个看到它的人</s>
<time>531_00:28:21,000 --> 00:28:22,440</time>
<s>你随便想怎么拍就怎么拍</s>
<time>532_00:28:23,880 --> 00:28:24,600</time>
<s>她当时就决定</s>
<time>533_00:28:24,960 --> 00:28:25,680</time>
<s>我还挺惊诉的</s>
<time>534_00:28:26,400 --> 00:28:27,840</time>
<s>她决定没有让大家正常地戴这个帽子</s>
<time>535_00:28:28,560 --> 00:28:31,440</time>
<s>而是把它放在人的脸上像一个面具一样</s>
<time>536_00:28:32,520 --> 00:28:35,760</time>
<s>她希望去展示我们这个帽子好像凝聚了</s>
<time>537_00:28:36,120 --> 00:28:37,920</time>
<s>很多很多我们对莆田的偏见</s>
<time>538_00:28:38,640 --> 00:28:40,080</time>
<s>或者是表面的印象</s>
<time>539_00:28:40,440 --> 00:28:44,400</time>
<s>而它遮盖住的是这背后真真事实这个地方的样子和人席</s>
<time>540_00:28:45,480 --> 00:28:46,920</time>
<s>这是另外一个烫帽的师傅</s>
<time>541_00:28:47,280 --> 00:28:48,360</time>
<s>是不是还挺魔幻的</s>
<time>542_00:28:49,440 --> 00:28:50,520</time>
<s>这是他们日常的样子</s>
<time>543_00:28:51,240 --> 00:28:53,040</time>
<s>他们可兴奋了这样戴帽子</s>
<time>544_00:28:55,920 --> 00:28:59,880</time>
<s>这个是在工厂之外跟莆田当地人的一些互动</s>
<time>545_00:29:00,240 --> 00:29:00,600</time>
<s>这是在莆仙戏</s>
<time>546_00:29:00,960 --> 00:29:01,680</time>
<s>因为当时端午节</s>
<time>547_00:29:02,760 --> 00:29:03,480</time>
<s>有一堆妇女</s>
<time>548_00:29:03,840 --> 00:29:04,920</time>
<s>她们很喜欢这个</s>
<time>549_00:29:05,640 --> 00:29:07,440</time>
<s>然后一大一小戴着这顶帽子很可爱</s>
<time>550_00:29:08,520 --> 00:29:11,040</time>
<s>这是当地歌队的大姐姐</s>
<time>551_00:29:11,760 --> 00:29:12,840</time>
<s>这个就比较酷了</s>
<time>552_00:29:13,920 --> 00:29:15,720</time>
<s>你们知道他们三个是谁吗</s>
<time>553_00:29:16,080 --> 00:29:17,520</time>
<s>他们三个就是假鞋老板</s>
<time>554_00:29:24,360 --> 00:29:26,880</time>
<s>Damo是个非常勇敢的摄影师</s>
<time>555_00:29:27,960 --> 00:29:31,560</time>
<s>到了安福电商城就去把帽子扣在人家卖假鞋</s>
<time>556_00:29:31,920 --> 00:29:34,440</time>
<s>可能身家干万过亿的人脸上</s>
<time>557_00:29:35,160 --> 00:29:35,880</time>
<s>但他们的反应</s>
<time>558_00:29:36,240 --> 00:29:39,480</time>
<s>他们对新事物的接触限度真的很大</s>
<time>559_00:29:40,920 --> 00:29:41,280</time>
<s>他们很兴奋</s>
<time>560_00:29:41,640 --> 00:29:45,240</time>
<s>说哇你们很能想拿这个鞋做帽子</s>
<time>561_00:29:47,400 --> 00:29:48,840</time>
<s>你们要不要跟我合作一下</s>
<time>562_00:29:49,200 --> 00:29:51,360</time>
<s>我有渠道帮你们卖</s>
<time>563_00:29:53,880 --> 00:29:55,680</time>
<s>这一张是一个真实的阿冒</s>
<time>564_00:29:56,040 --> 00:29:59,640</time>
<s>阿冒是当地对骑着电瓶车去运假鞋的人的统称</s>
<time>565_00:30:00,360 --> 00:30:02,520</time>
<s>你可以看她堆的这些鞋盒子</s>
<time>566_00:30:03,240 --> 00:30:06,480</time>
<s>其实就是等下要寄给大家的假鞋</s>
<time>567_00:30:09,000 --> 00:30:11,160</time>
<s>我们做了100顶帽子</s>
<time>568_00:30:11,880 --> 00:30:13,320</time>
<s>为了发布这100顶帽子</s>
<time>569_00:30:13,680 --> 00:30:15,480</time>
<s>我们精心策划了一个发布会</s>
<time>570_00:30:17,280 --> 00:30:18,360</time>
<s>我们把老杨</s>
<time>571_00:30:19,080 --> 00:30:21,960</time>
<s>把工厂背后的人都邀请到了上海</s>
<time>572_00:30:23,040 --> 00:30:24,840</time>
<s>与此同时在同一个空间里面</s>
<time>573_00:30:25,200 --> 00:30:27,360</time>
<s>还有他们可能从来没有想过来自Vice</s>
<time>574_00:30:28,080 --> 00:30:30,600</time>
<s>好奇心日报的一些记者媒体朋友</s>
<time>575_00:30:30,960 --> 00:30:34,200</time>
<s>还有很多他们最想见到的消费者</s>
<time>576_00:30:34,560 --> 00:30:36,360</time>
<s>还有很多潮流界的人</s>
<time>577_00:30:37,080 --> 00:30:37,800</time>
<s>这是老杨</s>
<time>578_00:30:38,520 --> 00:30:43,560</time>
<s>他那天西装笔挺地出现在我的面前</s>
<time>579_00:30:44,280 --> 00:30:45,000</time>
<s>我很感动</s>
<time>580_00:30:45,360 --> 00:30:47,160</time>
<s>他手上当时戴了一串珠串</s>
<time>581_00:30:47,520 --> 00:30:49,680</time>
<s>我说老杨你什么时候开始fashion了</s>
<time>582_00:30:50,400 --> 00:30:54,720</time>
<s>他说不是的这是Jo总在我来之前给我的护身符</s>
<time>583_00:30:56,160 --> 00:30:59,040</time>
<s>我等会儿要靠它保证我口齿伶俐</s>
<time>584_00:31:00,840 --> 00:31:01,560</time>
<s>其实他只说了一句话</s>
<time>585_00:31:02,280 --> 00:31:05,160</time>
<s>就是对在我们和婷婷的共同努力下</s>
<time>586_00:31:05,520 --> 00:31:08,040</time>
<s>我们创作出了这100顶帽子</s>
<time>587_00:31:08,400 --> 00:31:09,120</time>
<s>就没有了</s>
<time>588_00:31:12,000 --> 00:31:13,080</time>
<s>她当时在讲说</s>
<time>589_00:31:15,240 --> 00:31:18,120</time>
<s>我希望能做让全世界都喜欢我们的Livefree的帽子</s>
<time>590_00:31:18,840 --> 00:31:21,720</time>
<s>当时她眼睛已经有点湿润了</s>
<time>591_00:31:22,800 --> 00:31:24,600</time>
<s>这顶帽子最终卖出去了吗</s>
<time>592_00:31:25,680 --> 00:31:27,120</time>
<s>这是我当时最担心的</s>
<time>593_00:31:28,200 --> 00:31:30,000</time>
<s>它很快就被人买空了</s>
<time>594_00:31:30,360 --> 00:31:30,720</time>
<s>它很便宜</s>
<time>595_00:31:31,080 --> 00:31:31,800</time>
<s>200多块钱</s>
<time>596_00:31:32,160 --> 00:31:32,880</time>
<s>其实整个成本</s>
<time>597_00:31:33,240 --> 00:31:34,320</time>
<s>包括实习生</s>
<time>598_00:31:34,680 --> 00:31:35,760</time>
<s>整个的花费</s>
<time>599_00:31:36,480 --> 00:31:40,080</time>
<s>但很有趣的是它卖向的人是很不同的</s>
<time>600_00:31:40,800 --> 00:31:42,240</time>
<s>有来自故宫博物院的订单</s>
<time>601_00:31:43,320 --> 00:31:44,760</time>
<s>有来自电竞大厦的订单</s>
<time>602_00:31:45,480 --> 00:31:49,440</time>
<s>也有一些我完全不认识的和我很崇拜的设计师的订单</s>
<time>603_00:31:51,600 --> 00:31:54,120</time>
<s>我们有收到很多非常好的回馈</s>
<time>604_00:31:54,480 --> 00:31:56,280</time>
<s>他们真的担得起KOC这个词</s>
<time>605_00:31:56,640 --> 00:31:58,080</time>
<s>就是关键意见消费者</s>
<time>606_00:31:58,800 --> 00:31:59,520</time>
<s>有一位50岁的大姐说</s>
<time>607_00:32:00,240 --> 00:32:04,560</time>
<s>我可能是你们年龄最长的消费者了</s>
<time>608_00:32:05,280 --> 00:32:08,880</time>
<s>我觉得你们做事情非常酷关注社会我认可</s>
<time>609_00:32:09,960 --> 00:32:12,480</time>
<s>有个同济的实习生</s>
<time>610_00:32:12,840 --> 00:32:14,280</time>
<s>他完全不知道巴黎世家是什么</s>
<time>611_00:32:15,000 --> 00:32:18,600</time>
<s>但是他当时看到里面老杨的签名之后他非常地感动</s>
<time>612_00:32:19,320 --> 00:32:20,400</time>
<s>他希望来一顶</s>
<time>613_00:32:20,760 --> 00:32:24,360</time>
<s>所以他认可这个帽子的角度是他认可这背后的人</s>
<time>614_00:32:25,080 --> 00:32:29,400</time>
<s>最后还有一个靠着买莆田的假滑板鞋</s>
<time>615_00:32:29,760 --> 00:32:33,720</time>
<s>去支持他最爱的滑板爱好的小男孩</s>
<time>616_00:32:34,080 --> 00:32:34,800</time>
<s>因为他真的没钱</s>
<time>617_00:32:35,520 --> 00:32:37,680</time>
<s>他说这是我第一次花这么多钱买一顶帽子</s>
<time>618_00:32:38,040 --> 00:32:40,920</time>
<s>因为我看到有人给莆田做了一些事情</s>
<time>619_00:32:41,640 --> 00:32:42,360</time>
<s>我想支持一下</s>
<time>620_00:32:43,080 --> 00:32:46,320</time>
<s>然后非常认真地把这个帽子的评测发给我</s>
<time>621_00:32:46,680 --> 00:32:47,760</time>
<s>然后他说我爱莆田</s>
<time>622_00:32:53,880 --> 00:32:57,840</time>
<s>这些所有的回馈我觉得是一个最好的实验结果</s>
<time>623_00:32:58,200 --> 00:33:02,880</time>
<s>因为它反映出了每一个人内心真实的价值坐标</s>
<time>624_00:33:03,600 --> 00:33:03,960</time>
<s>这个帽子</s>
<time>625_00:33:04,320 --> 00:33:06,480</time>
<s>因为你第一眼看它不知道它是什么</s>
<time>626_00:33:07,200 --> 00:33:11,520</time>
<s>所以它拉长了你消费的那个决定的过程</s>
<time>627_00:33:12,960 --> 00:33:16,560</time>
<s>当你真的去评判它并接受它愿意为它买单的时候席</s>
<time>628_00:33:17,280 --> 00:33:20,160</time>
<s>你真实的消费的价值观就呈现出来了</s>
<time>629_00:33:20,880 --> 00:33:23,400</time>
<s>而这个结果对于我们做设计的人来说</s>
<time>630_00:33:23,760 --> 00:33:25,560</time>
<s>和对于工厂莆田的这些人来说</s>
<time>631_00:33:25,920 --> 00:33:27,000</time>
<s>都是非常珍贵的</s>
<time>632_00:33:29,160 --> 00:33:33,120</time>
<s>想要把一个社会的现象做成一个项目是真的很难很难</s>
<time>633_00:33:33,840 --> 00:33:35,280</time>
<s>我们中间碰壁很多</s>
<time>634_00:33:35,640 --> 00:33:39,960</time>
<s>所以是有很多很多人的帮助才把这个项自呈现出来</s>
<time>635_00:33:40,680 --> 00:33:46,080</time>
<s>像Maxxie和小华是共同创造这个项目的人</s>
<time>636_00:33:46,440 --> 00:33:47,520</time>
<s>Damo就是摄影师</s>
<time>637_00:33:48,240 --> 00:33:52,920</time>
<s>以及下面很多很多帮助我们的人才完成了这个项目</s>
<time>638_00:33:53,640 --> 00:33:59,400</time>
<s>这也是可能从一个学生到一个有燃点的创业者的不同帝</s>
<time>639_00:34:00,480 --> 00:34:01,200</time>
<s>这也是可能从一个学生到一个有燃点的创业者的不同帝</s>
<time>640_00:34:01,560 --> 00:34:01,920</time>
<s>席人文·科技</s>
<time>641_00:34:03,000 --> 00:34:04,800</time>
<s>最后我希望以一个</s>
<time>642_00:34:05,880 --> 00:34:09,480</time>
<s>我在皇家艺术学院我的工作室的照片结束我的演讲</s>
<time>643_00:34:10,200 --> 00:34:13,080</time>
<s>当时我是处在一个非常低谷的状态</s>
<time>644_00:34:13,440 --> 00:34:14,160</time>
<s>做不出东西来</s>
<time>645_00:34:14,880 --> 00:34:20,280</time>
<s>可是创造力创造东西带给我的这种快乐</s>
<time>646_00:34:21,360 --> 00:34:21,720</time>
<s>就好像这些气球一样</s>
<time>647_00:34:22,440 --> 00:34:25,320</time>
<s>它可以把我带离现实地面5厘米高</s>
<time>648_00:34:25,680 --> 00:34:27,480</time>
<s>让梦想照进现实</s>
<time>649_00:34:27,840 --> 00:34:30,000</time>
<s>让我觉得一切很有希望</s>
<time>650_00:34:31,800 --> 00:34:33,240</time>
<s>它才支持着我走下去</s>
<time>651_00:34:33,600 --> 00:34:34,320</time>
<s>我愿意把这种</s>
<time>652_00:34:35,040 --> 00:34:39,360</time>
<s>提离地面5厘米高的这种快乐能够传递给更多的人席</s>
<time>653_00:34:39,720 --> 00:34:41,160</time>
<s>我希望可以坚持做这件事情</s>
<time>654_00:34:41,880 --> 00:34:42,240</time>
<s>谢谢大家</s>
<time>655_00:34:42,600 --> 00:34:43,680</time>
<s>我的演讲结束</s>
