<time>543_00:26:05,280 --> 00:26:06,360</time>
<s>当时是一个炙热的火球</s>
<time>544_00:26:07,080 --> 00:26:12,480</time>
<s>小朋友籍由互动多媒体当中去学习体验</s>
<time>545_00:26:13,200 --> 00:26:15,360</time>
<s>这是我们规划的恐龙厅</s>
<time>546_00:26:15,720 --> 00:26:18,240</time>
<s>梅杜莎角龙就在这个地方</s>
<time>547_00:26:18,600 --> 00:26:20,040</time>
<s>小朋友可以在这边去画自己的恐龙</s>
<time>548_00:26:20,400 --> 00:26:22,200</time>
<s>去创造他自己的保罗纪世纪</s>
<time>549_00:26:22,560 --> 00:26:26,520</time>
<s>他画的画可以转身变成这样的一个商品</s>
<time>550_00:26:26,880 --> 00:26:27,600</time>
<s>他可以带回家</s>
<time>551_00:26:27,960 --> 00:26:30,840</time>
<s>2009年开始我们把商场变成了一个博物馆</s>
<time>552_00:26:31,560 --> 00:26:32,280</time>
<s>为什么会这样做呢</s>
<time>553_00:26:32,640 --> 00:26:33,720</time>
<s>因为我们那时候做展览</s>
<time>554_00:26:34,440 --> 00:26:35,880</time>
<s>大部分都在博物馆里面做</s>
<time>555_00:26:36,240 --> 00:26:37,680</time>
<s>但是博物馆场地有限</s>
<time>556_00:26:38,040 --> 00:26:39,120</time>
<s>要办的主题很多</s>
<time>557_00:26:39,840 --> 00:26:43,080</time>
<s>我们希望把商场的人</s>
<time>558_00:26:43,440 --> 00:26:44,880</time>
<s>就是创造一个环境</s>
<time>559_00:26:45,240 --> 00:26:47,760</time>
<s>可以让他们在购物当中</s>
<time>560_00:26:48,480 --> 00:26:49,920</time>
<s>突然有一个意外可以去学习</s>
<time>561_00:26:50,280 --> 00:26:51,720</time>
<s>看到这些科普知识</s>
<time>562_00:26:52,080 --> 00:26:55,680</time>
<s>让小朋友在游戏当中去学科普知识</s>
<time>563_00:26:56,040 --> 00:26:57,120</time>
<s>这是我们原本的概念</s>
<time>564_00:26:57,840 --> 00:27:03,600</time>
<s>所以我们2009年跟四川自贡博物馆</s>
<time>565_00:27:04,320 --> 00:27:06,120</time>
<s>我们把自贡博物馆的物件</s>
<time>566_00:27:07,560 --> 00:27:10,800</time>
<s>引借到台湾的新光三越做了一个展览</s>
<time>567_00:27:11,520 --> 00:27:12,600</time>
<s>这个展览很成功</s>
<time>568_00:27:12,960 --> 00:27:14,400</time>
<s>总共来了30万人</s>
<time>569_00:27:14,760 --> 00:27:15,480</time>
<s>在三个月内</s>
<time>570_00:27:15,840 --> 00:27:18,000</time>
<s>后来我们办了一个“王者再现恐龙展</s>
<time>571_00:27:18,360 --> 00:27:19,800</time>
<s>我们让小朋友在这边挖恐龙</s>
<time>572_00:27:20,160 --> 00:27:22,320</time>
<s>我们建了一个工作室让他们这边参与</s>
<time>573_00:27:22,680 --> 00:27:25,560</time>
<s>就是古生物学家他们怎么样去做这些研究</s>
<time>574_00:27:26,280 --> 00:27:28,800</time>
<s>然后他又看到北美暴龙史丹</s>
<time>575_00:27:29,520 --> 00:27:30,600</time>
<s>我们这边做了一个单元</s>
<time>576_00:27:30,960 --> 00:27:31,320</time>
<s>这个单元很好玩</s>
<time>577_00:27:32,040 --> 00:27:33,840</time>
<s>这是烧烤迅掠龙</s>
<time>578_00:27:34,200 --> 00:27:34,920</time>
<s>你们有没有觉得很奇怪</s>
<time>579_00:27:35,640 --> 00:27:36,360</time>
<s>为什么要烧烤迅掠龙</s>
<time>580_00:27:36,720 --> 00:27:38,160</time>
<s>因为我们想要跟他们讲说</s>
<time>581_00:27:38,520 --> 00:27:41,760</time>
<s>恐龙跟鸟类有很近的亲缘关系</s>
<time>582_00:27:42,480 --> 00:27:44,640</time>
<s>我们想要用一个很好玩的视觉传达</s>
<time>583_00:27:45,000 --> 00:27:46,080</time>
<s>来告诉他这之间的关系</s>
<time>584_00:27:46,440 --> 00:27:48,960</time>
<s>所以就把一只迅猛龙串起来</s>
<time>585_00:27:49,320 --> 00:27:50,400</time>
<s>然后在那边转动</s>
<time>586_00:27:50,760 --> 00:27:52,560</time>
<s>我在烧烤迅猛龙</s>
<time>587_00:27:52,920 --> 00:27:57,240</time>
<s>然后你去肯德基吃的鸡</s>
<time>588_00:27:57,600 --> 00:27:59,400</time>
<s>它事实上就是恐龙的后代</s>
<time>589_00:28:00,120 --> 00:28:01,200</time>
<s>我们做这样一个视觉传达</s>
<time>590_00:28:01,560 --> 00:28:01,920</time>
<s>很有意思</s>
<time>591_00:28:02,280 --> 00:28:03,720</time>
<s>也造成很大的轰动</s>
<time>592_00:28:04,080 --> 00:28:05,520</time>
<s>所以那个时候在两个月之内</s>
<time>593_00:28:05,880 --> 00:28:07,680</time>
<s>也吸引了十几万人来参观</s>
<time>594_00:28:08,040 --> 00:28:10,560</time>
<s>这是我们的卖店</s>
<time>595_00:28:10,920 --> 00:28:13,080</time>
<s>当中我们也开发很多文创商品</s>
<time>596_00:28:13,440 --> 00:28:15,600</time>
<s>让观众来参观</s>
<time>597_00:28:15,960 --> 00:28:17,760</time>
<s>然后可以把这些文创商品买回去</s>
<time>598_00:28:18,480 --> 00:28:21,000</time>
<s>然后我们用比较新的技术</s>
<time>599_00:28:21,360 --> 00:28:25,320</time>
<s>用3D建模把这个恐龙缩小</s>
<time>600_00:28:26,040 --> 00:28:26,760</time>
<s>变成一个模型</s>
<time>601_00:28:27,120 --> 00:28:29,640</time>
<s>这个模型我们现在限量发行</s>
<time>602_00:28:30,000 --> 00:28:32,520</time>
<s>因为它做得非常精细99组</s>
<time>603_00:28:32,880 --> 00:28:33,600</time>
<s>已经卖得差不多了</s>
<time>604_00:28:33,960 --> 00:28:35,400</time>
<s>所以你看我笑得很灿烂</s>
<time>605_00:28:38,640 --> 00:28:40,440</time>
<s>因为文创商品开发很多</s>
<time>606_00:28:40,800 --> 00:28:43,320</time>
<s>我们也开了博物馆商店</s>
<time>607_00:28:44,040 --> 00:28:45,480</time>
<s>这在上海自然史博物馆</s>
<time>608_00:28:46,200 --> 00:28:48,000</time>
<s>这样子看你不会觉得它是一个卖店</s>
<time>609_00:28:48,360 --> 00:28:49,800</time>
<s>但是很清楚它就是一个卖店</s>
<time>610_00:28:50,520 --> 00:28:50,880</time>
<s>生意非常好</s>
<time>611_00:28:51,240 --> 00:28:52,320</time>
<s>每天人都那么多</s>
<time>612_00:28:52,680 --> 00:28:54,480</time>
<s>我后来因缘际会重新</s>
<time>613_00:28:55,920 --> 00:28:59,880</time>
<s>在去年我接到一个新的案子</s>
<time>614_00:29:00,240 --> 00:29:05,280</time>
<s>动物园希望我重新把林旺装架装起来</s>
<time>615_00:29:06,000 --> 00:29:07,440</time>
<s>当时我非常地感动</s>
<time>616_00:29:07,800 --> 00:29:09,960</time>
<s>林旺陪着我们一起长大</s>
<time>617_00:29:10,320 --> 00:29:12,120</time>
<s>想不到在30年后</s>
<time>618_00:29:12,480 --> 00:29:15,000</time>
<s>我可以为它的骨骼重新装架</s>
<time>619_00:29:15,720 --> 00:29:20,040</time>
<s>去把它重新地表现出来在这个展场里面</s>
<time>620_00:29:20,400 --> 00:29:21,480</time>
<s>就让它整个复活起来</s>
<time>621_00:29:21,840 --> 00:29:23,640</time>
<s>所以让我们这个团队觉得我们的工作</s>
<time>622_00:29:24,000 --> 00:29:25,080</time>
<s>非常地有意义</s>
<time>623_00:29:25,440 --> 00:29:27,960</time>
<s>我们团队还会持续再往前演化</s>
<time>624_00:29:28,320 --> 00:29:33,360</time>
<s>作为一个对这个社会有用发挥正面能量的工作</s>
<time>625_00:29:34,080 --> 00:29:35,520</time>
<s>我今天的演讲就到这里</s>
<time>626_00:29:35,880 --> 00:29:36,600</time>
<s>谢谢各位</s>
