Delivery involves testing out different solutions at small-scale, rejecting those that will not work and improving the ones that will.
"It's not an instruction manual on how to design, it's an invitation to get involved."
Tim Browne, Co-Chair at IDEO
Celebrating the 20th anniversary of the Double Diamond.
Richard Eisermann Design Council's previous Director of Design and Innovation, wrote a piece questioning whether the Double Diamond was still fit for purpose.  Read it on Medium
We've collaborated with Mural to publish the Double Diamond as a digital workspace template.  Get the template
How do you use the Double Diamond? Jonathan Ball, one of the original founders, explains it.
The history of the Double Diamond
In 2003, the Design Council was promoting the positive impact of adopting a strategic approach to design and the value of 'design management' as a practice. However, they had no standard way of describing the supporting process.
Richard Eisermann, Design Council's then Director of Design and Innovation, thought that this was incompatible with their broader message, so he asked his team, "How do we describe design process?"
Deconstructing a common process
"The team put in the work trying to define design, process, methods, etc. What we did with the Double Diamond was codify it, rename the steps and popularise it. It was important work, but we were certainly standing on the shoulders of giants." Richard Eisermann
READ THE FULL HISTORY
Love design?
We are proud to publish our new book Eight Decades of British Design, encapsulating 80 years of British design history.
Everything from the creation of the Double Diamond to Margaret Calvert and Jock Kinneir's iconic road signs, Vivienne Westwood's punk revolution to James Dyson's radical reinventions.
British design has continuously pushed boundaries and in this book we proudly present a richly layered portrait of an industry in perpetual evolution with insights from leading voices, including Deyan Sudjic, Penny Sparke, Max Fraser, and Priya Khanchandani.
Read an exclusive preview and buy now
Evolving with the Framework for Innovation
Many of the organisations we support learn something more about the underlying problems which can send them back to the beginning of their diamond work. Making and testing very early stage ideas can be part of discovery. And in an ever-changing and digital world, no idea is ever 'finished'.
So we incorporated those into an expanded Double Diamond with the framework for innovation.
