Here are nine product display ideas to consider for your retail business:
1. Turn your products into art
Some of the most effective merchandising treats products as striking works of art. Take Glossier, for example. Rather than a standard product release for their Boy Brow Arch, they partnered with the Shop app to place eye-catching, shoppable posters across New York, Los Angeles, and Chicago.
Glossier turned product discovery into a physical scavenger hunt. Fans who found and scanned the posters got early access via the Shop app before the wider release. The display format—unexpected, location-specific, interactive—became the main story.
"Our goal with this campaign was to be disruptive, find a fresh way to bring a new brow product to the market, and generate engagement within our community," says Kleo Mack, chief marketing officer of Glossier.
Glossier's billboard diverted local shoppers to the Shop app.
2. Create a full body experience
Merchandising that engages customers beyond their sense of sight influences shopping behavior. Create an immersive experience that draws shoppers in through:
Sound. Melodial's 2025 report found 41% of shoppers spend more time in physical stores with suitable music. Think about speed and ambience: the same report found a supermarket that switched from fast to slow background music led to a 38% jump in sales as customers spent more time in-store.
Taste and touch. Brands who offer samples increase product sales by 95.2% , on average. Place yours at the store entrance, next to a complementary bestseller, or at checkout.
Scent.  Studies show that ambient scents improve both recall and recognition of familiar and unfamiliar brands. Choose a scent that reflects your brand—or have your products do it for you, like Neom does in their brick-and-mortar stores. Diffusers and candles are open for customers to try before they buy :
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3. Take advantage of technology
Retail technology lets you control how products are presented both in-store and online. It also offers data on what's working, so you can adjust your product merchandising strategy in real-time. 
Interactive elements to consider adding to your merchandising strategy include: 
AI to surface the right products. AI-powered search and recommendation tools automatically rank products based on real-time sales data, stock levels, and browsing behavior.
3D and AR on product pages. For products where size, fit, or scale drives returns, AR lets customers visualize before they buy. Gunner Kennels added Shopify's native 3D and AR support to let buyers virtually place a kennel next to their dog to check sizing, resulting in a 40% increase in order conversion rate and a 5% reduction in returns. 
QR codes to bridge in-store and online stores. Placed next to a product display, QR codes can link directly to product pages, reviews, how-to content, or a checkout. 
Near field communication-enabled packaging and signage. Use tap-to-learn labels or smart tags to open product pages, brand stories, or exclusive offers.
Technology doesn't have to be solely customer-facing. Shopify Sidekick , the AI assistant built into Shopify, lets you analyze your own sales data in plain language. Ask which products are frequently bought together, which items have the highest conversion rates in different seasons, and spot patterns that inform what to stock and how to display it.
"The empowerment of day-to-day marketing and merchandising teams is a main unlock," says Gregoire Baret, VP of digital product at Aldo Group . "Whether it's content management, defining flows for specific segments, or using Sidekick for data analysis—that autonomy is out of the box and part of the platform."
4. Use flower power
Fresh flowers have been found to have positive effects on mood, morale, and stress reduction. Macy's caught on to this in 1946 by launching the first annual Macy's Flower Show . Now it's a three week exhibition that attracts more than one million people .
Place fresh flowers outside your storefront to greet customers, and sprinkle them throughout your store and near the cash registers. Look for ways to thoughtfully integrate them with your product—maybe you use a pitcher as a vase, or create fresh flower headpieces for mannequins.
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5. Create upcycled product displays
Sustainability is important to 78% of shoppers—and they're willing to pay up to 9.9% more for sustainable products, according to Blue Yonder's 2025 report . 
Apply this concept to your product merchandising strategy by creating upcycled product displays. Fashion brand Ganni , for example, aims for sustainable materials for in-store displays and decor, including:
Recycled plastic podiums
Seats made from scrap plastic leftovers
6. Offer guidance in-store and online
A quarter of customers visit stores just to browse, per TruRating's 2025 poll . Use wayfinding signs that direct customers to key product areas, category labels that help shoppers orient quickly, or promotional signage that highlights offers along the path to purchase.
The same idea applies online:
Category navigation organizes products into logical groups so shoppers can browse by intent, such as "men's running shoes" rather than "all footwear."
Filters let shoppers narrow products by attributes—size, color, price, material—without scrolling through your entire catalog.
Sorting lets customers reorder results by what matters to them: price low to high, bestselling, or newest arrivals.
Arhaus uses collections, filters, and sorting to help with product discovery.
7. Use your customers
Shoppers look to other shoppers to discover what to buy and who to buy from. BrightLocal's 2026 study found 97% of customers read reviews for local retailers. Two in five rely on them every time they look for a business.
The same principle applies in-store. A visible queue shows passersby that something is worth waiting for. A sampling station with a crowd attracts more customers than an empty one. Position both at high-traffic points near your entrance or storefront window where people can see them from the street. 
On your website, show what other customers have done by adding "bestseller" or "most loved" badges to high-performing products, and including star ratings and reviews on product pages. 
8. Build seasonal collections
The holiday season is the busiest shopping season of the year. During Black Friday and Cyber Monday (BFCM) in 2025, Shopify stores generated $14.6 billion in sales , up 24% from the previous year. More than 94,000 store owners had their highest-selling day ever on Shopify.
Capitalize on this with seasonal collections that keep assortments feeling current and give customers a reason to return. That might include:
New landing pages
Curated product collections
Seasonal filters
Think about other events in the retail holiday calendar to lean into. Luggage brand BÉIS , for example, launched their Getaway Collection in April 2025—a travel capsule with new silhouettes, accessories, and colorways, timed directly to summer travel season.
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9. Offer omnichannel product experiences 
Customers don't separate online and offline experiences; 80% move between both as part of a single purchase journey. 
Cater to these preferences with omnichannel experiences like:
Buy online, pickup in-store (BOPIS)
One-quarter of grocery shoppers say services like BOPIS are the most important factor when deciding where to shop. Home goods brand Parachute does this with Shopify's unified commerce platform . "This allows us to drive traffic to the stores where we know that customers have a really great experience," says Meg Marsh, SVP of operations for Parachute.
Consistent product presentation across channels
Pricing, product information, and availability need to match whether a customer is browsing on a phone, in-store, or on a desktop. Pricer's 2025 data found 79% of shoppers think price consistently directly impacts their customer loyalty.
In-store staff with access to full inventory data
Let your staff see a customer's full purchase history and access the complete product catalog. David's Bridal does this with Shopify POS. "Being able to show our entire catalog to the bride is something we could only accomplish on Shopify," says David Bridal's CIO Ravi Raparla.
Parachute and David's Bridal aren't alone in their omnichannel growth with Shopify. A leading independent research firm found brands using Shopify's unified commerce platform saw 150% omnichannel gross merchandise value growth and 22% lower total cost of ownership, on average. 
The future of retail: why unified commerce is no longer optional
New research shows businesses using unified commerce platforms like Shopify POS see 22% better total cost of ownership and 20% faster implementation. Learn what this means for your retail strategy.
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How to measure product merchandising success
No single key performance indicator (KPI) tells the full story of how well your product merchandising is working. 
Discover whether your efforts are working by monitoring product merchandising metrics like:
Metric
