AOL_NP0 and_CJC Yahoo_NP0 are_VBB being_VBG sold_VVN again_AV0 ,_PUN this_DT0 time_NN1 to_PRP a_AT0 private_AJ0 equity_NN1 firm_NN1 ._SENT Wireless_NN1 company_NN1 Verizon_NP0 will_VM0 sell_VVI Verizon_NP0 Media_NN0 ,_PUN which_DTQ consists_VVZ of_PRF the_AT0 once-pioneering_AJ0 tech_NN1 platforms_NN2 ,_PUN to_PRP Apollo_NP0 Global_AJ0 Management_NN1 in_PRP a_AT0 $_NN0 5_CRD billion_CRD deal_NN1 ._SENT Verizon_NP0 said_VVD Monday_NP0 that_CJT it_PNP will_VM0 keep_VVI a_AT0 10_CRD %_NN0 stake_NN1 in_PRP the_AT0 new_AJ0 company_NN1 ,_PUN which_DTQ will_VM0 be_VBI called_VVN Yahoo_NP0 ._SENT Yahoo_NP0 at_PRP the_AT0 end_NN1 of_PRF the_AT0 last_ORD century_NN1 was_VBD the_AT0 face_NN1 of_PRF the_AT0 internet_NN1 ,_PUN preceding_VVG the_AT0 behemoth_NN1 tech_NN1 platforms_NN2 to_TO0 follow_VVI ,_PUN such_DT0 as_PRP Google_NP0 and_CJC Facebook_NP0 ._SENT And_CJC AOL_NP0 was_VBD the_AT0 portal_NN1 ,_PUN bringing_VVG almost_AV0 everyone_PNI who_PNQ logged_VVD on_AVP during_PRP the_AT0 internet_NN1 's_POS earliest_AJS days_NN2 ._SENT Verizon_NP0 spent_VVD about_PRP $_NN0 9_CRD billion_CRD buying_VVG AOL_NN1 and_CJC Yahoo_NN1 over_PRP two_CRD years_NN2 starting_VVG in_PRP 2015_CRD ,_PUN hoping_VVG to_PRP jump-start_NN1 a_AT0 digital_AJ0 media_NN0 business_NN1 that_CJT would_VM0 compete_VVI with_PRP Google_NP0 and_CJC Facebook_NP0 ._SENT It_PNP did_VDD n't_XX0 work_VVI —_PUN those_DT0 brands_NN2 were_VBD already_AV0 fading_VVG even_AV0 then_AV0 —_PUN as_CJS Google_NP0 and_CJC Facebook_NP0 and_CJC ,_PUN increasingly_AV0 ,_PUN Amazon_NP0 dominate_VVB the_AT0 U.S._NP0 digital_AJ0 ad_NN1 market_NN1 ._SENT The_AT0 year_NN1 after_PRP buying_VVG Yahoo_NP0 ,_PUN Verizon_NP0 wrote_VVD down_AVP the_AT0 value_NN1 of_PRF the_AT0 combined_AJ0 operation_NN1 ,_PUN called_VVN "_PUQ Oath_NN1 ,_PUN "_PUQ by_PRP roughly_AV0 the_AT0 value_NN1 of_PRF the_AT0 $_NN0 4.5_CRD billion_CRD it_PNP had_VHD spent_VVN on_PRP Yahoo_NP0 ._SENT Verizon_NP0 has_VHZ been_VBN shedding_VVG media_NN0 assets_NN2 as_CJS it_PNP refocuses_VVZ on_PRP wireless_NN1 ,_PUN spending_NN1 billions_CRD on_PRP licensing_VVG the_AT0 airwaves_NN2 needed_VVN for_PRP the_AT0 next_ORD generation_NN1 of_PRF faster_AJC mobile_AJ0 service_NN1 ,_PUN called_VVD 5G_AJ0 ._SENT It_PNP sold_VVD blogging_AJ0 site_NN1 Tumblr_NP0 in_PRP 2019_CRD and_CJC HuffPost_NP0 to_PRP BuzzFeed_NP0 late_AJ0 last_ORD year_NN1 ._SENT The_AT0 digital_AJ0 media_NN0 sector_NN1 in_PRP recent_AJ0 years_NN2 has_VHZ been_VBN consolidating_VVG as_CJS companies_NN2 seek_VVB profitability_NN1 ._SENT The_AT0 properties_NN2 Verizon_NP0 is_VBZ selling_VVG include_VVB Yahoo_NP0 Finance_NN1 ,_PUN Yahoo_NP0 Mail_NN1 and_CJC the_AT0 tech_NN1 blogs_NN2 Engadget_NN1 and_CJC TechCrunch_NN1 ._SENT Despite_PRP its_DPS difficulty_NN1 competing_VVG with_PRP tech_NN1 giants_NN2 for_PRP ad_NN1 dollars_NN2 ,_PUN leading_VVG to_TO0 cost_VVI cuts_NN2 and_CJC layoffs_NN2 ,_PUN Verizon_NP0 Media_NN0 's_POS revenue_NN1 rose_VVD 10_CRD %_NN0 in_PRP the_AT0 most_AV0 recent_AJ0 quarter_NN1 from_PRP the_AT0 year_NN1 before_CJS ,_PUN to_PRP $_NN0 1.9_CRD billion_CRD ._SENT The_AT0 division_NN1 still_AV0 has_VHZ nearly_AV0 900_CRD million_CRD monthly_AJ0 users_NN2 ,_PUN and_CJC generated_VVD $_NN0 7_CRD billion_CRD in_PRP revenue_NN1 in_PRP 2020_CRD ,_PUN according_VVG to_PRP Verizon_NP0 and_CJC Apollo_NP0 ._SENT Apollo_NP0 says_VVZ they_PNP are_VBB "_PUQ big_AJ0 believers_NN2 in_PRP the_AT0 growth_NN1 prospects_NN2 of_PRF Yahoo_NP0 "_PUQ and_CJC expects_VVZ that_CJT overall_AJ0 growth_NN1 in_PRP digital_AJ0 advertising_NN1 will_VM0 boost_VVI Yahoo_NP0 too_AV0 ,_PUN said_VVD Apollo_NP0 senior_AJ0 partner_NN1 David_NP0 Sambur_NP0 in_PRP a_AT0 prepared_AJ0 statement_NN1 ._SENT Apollo_NP0 has_VHZ invested_VVN in_PRP other_AJ0 media_NN0 and_CJC tech_NN1 companies_NN2 like_PRP the_AT0 photo_NN1 website_NN1 Shutterfly_NN1 and_CJC TV_NN1 and_CJC radio_NN1 stations_NN2 formerly_AV0 owned_VVN by_PRP Cox_NP0 ._SENT Apollo_NP0 is_VBZ betting_VVG that_CJT the_AT0 data_NN0 that_CJT the_AT0 Yahoo_NP0 division_NN1 collects_VVZ from_PRP its_DPS users_NN2 ,_PUN who_PNQ log_VVB in_AVP to_PRP products_NN2 like_PRP email_NN1 ,_PUN appeals_NN2 to_PRP advertisers_NN2 as_PRP ad-tracking_AJ0 technology_NN1 changes_NN2 ,_PUN said_VVD Forrester_NP0 analyst_NN1 Joanna_NP0 O'Connell_NP0 ._SENT 
