The_AT0 company_NN1 resisted_VVD hiring_VVG people_NN0 with_PRP experience_NN1 in_PRP the_AT0 regulated_AJ0 tobacco_NN1 industry_NN1 ,_PUN ostensibly_AV0 out_AVP of_PRF contempt_NN1 for_PRP Big_AJ0 Tobacco_NN1 ._SENT Someone_PNI with_PRP that_DT0 background_NN1 might_VM0 have_VHI helped_VVN the_AT0 company_NN1 avoid_VVI its_DPS advertising_AJ0 blunders_NN2 and_CJC better_AV0 manage_VVB e-cigarette_NN1 regulation_NN1 the_AT0 Food_NN1 and_CJC Drug_NN1 Administration_NN1 was_VBD writing_VVG ._SENT But_CJC then_AV0 "_PUQ the_AT0 disruptor_NN1 "_PUQ Juul_NP0 became_VVD "_PUQ the_AT0 co-conspirator_NN1 ,_PUN "_PUQ Ms._NP0 Ducharme_NP0 says_VVZ ,_PUN accepting_VVG in_PRP 2018_CRD a_AT0 $_NN0 12.8_CRD billion_CRD investment_NN1 from_PRP cigarette-maker_NN1 Altria_NP0 ,_PUN designed_VVN in_PRP part_NN1 to_TO0 lend_VVI Juul_NP0 regulatory_AJ0 expertise_NN1 ._SENT The_AT0 Altria_NP0 investment_NN1 receives_VVZ an_AT0 extended_AJ0 treatment_NN1 in_PRP Lauren_NP0 Etter_NP0 's_VBZ "_PUQ The_AT0 Devil_NN1 's_POS Playbook_NN1 :_PUN Big_AJ0 Tobacco_NN1 ,_PUN Juul_NP0 ,_PUN and_CJC the_AT0 Addiction_NN1 of_PRF a_AT0 New_AJ0 Generation_NN1 ._SENT "_PUQ In_PRP 2018_CRD ,_PUN Altria_NP0 told_VVD the_AT0 FDA_NN1 that_CJT it_PNP would_VM0 discontinue_VVI its_DPS line_NN1 of_PRF e-cigarettes_NN2 ,_PUN but_CJC soon_AV0 after_AV0 ,_PUN it_PNP invested_VVD in_PRP Juul_NP0 behind_PRP the_AT0 FDA_NN1 's_POS replaced-dns_NN2 again_AV0 ,_PUN regulators_NN2 were_VBD threatening_VVG Juul_NP0 with_PRP extinction_NN1 due_AJ0 to_PRP teen_NN1 vaping_NN1 ._SENT Ms._NP0 Etter_NP0 ,_PUN a_AT0 reporter_NN1 for_PRP Bloomberg_NP0 News_NN1 ,_PUN notes_VVZ that_CJT former_DT0 FDA_NN1 head_NN1 Scott_NP0 Gottlieb_NP0 's_POS "_PUQ cage-rattling_NN1 had_VHD the_AT0 unfortunate_AJ0 effect_NN1 of_PRF torpedoing_VVG upcoming_AJ0 rounds_NN2 of_PRF private_AJ0 investment_NN1 ,_PUN "_PUQ making_VVG money_NN1 from_PRP the_AT0 big_AJ0 bad_AJ0 cigarette-maker_NN1 Altria_NP0 look_VVB more_AV0 attractive_AJ0 to_PRP Juul_NP0 ._SENT The_AT0 most_AV0 engaging_AJ0 part_NN1 of_PRF Ms._NP0 Etter_NP0 's_POS book_NN1 has_VHZ to_TO0 do_VDI with_PRP "_PUQ a_AT0 formidable_AJ0 group_NN1 of_PRF wealthy_AJ0 parents_NN2 whose_DTQ children_NN2 had_VHD fallen_VVN prey_NN1 to_PRP Juul_NP0 "_PUQ at_PRP schools_NN2 like_PRP Sacred_AJ0 Heart_NN1 ,_PUN in_PRP Atherton_NP0 ,_PUN Calif._NP0 (_PUL tuition_NN1 :_PUN $_NN0 47_CRD ,_PUN 826_CRD )_PUR ._SENT A_AT0 Manhattan_NP0 mom_NN1 on_PRP the_AT0 Upper_AJ0 West_NN1 Side_NN1 married_VVN to_PRP "_PUQ the_AT0 founder_NN1 of_PRF a_AT0 well-known_AJ0 private-equity_NN1 firm_NN1 "_PUQ did_VDD n't_XX0 "_PUQ give_VVB it_PNP another_DT0 thought_VVD "_PUQ when_CJS her_DPS son_NN1 "_PUQ asked_VVD her_PNP for_PRP an_AT0 incense_NN1 burner_NN1 ._SENT He_PNP 's_VBZ so_AV0 spiritual_AJ0 ,_PUN she_PNP thought_VVD ,_PUN affectionately_AV0 ,_PUN "_PUQ Ms._NP0 Etter_NP0 writes_VVZ ._SENT "_PUQ How_AVQ was_VBD it_PNP possible_AJ0 ,_PUN "_PUQ the_AT0 mother_NN1 asks_VVZ ,_PUN "_PUQ that_CJT there_EX0 had_VHD been_VBN a_AT0 teen_NN1 cultural_AJ0 revolution_NN1 and_CJC most_DT0 adults_NN2 had_VHD n't_XX0 even_AV0 noticed_VVN ?_SENT "_PUQ How_AVQ indeed_AV0 ._SENT An_AT0 investment_NN1 manager_NN1 with_PRP kids_NN2 at_PRP Sacred_AJ0 Heart_NN1 tapped_VVD out_AVP a_AT0 mafioso-style_AJ0 note_NN1 to_PRP Kevin_NP0 Burns_NP0 ,_PUN at_PRP the_AT0 time_NN1 CEO_NN1 of_PRF Juul_NP0 :_PUN "_PUQ From_PRP here_AV0 on_AVP out_AVP ,_PUN I_PNP 'm_VBB going_VVG to_TO0 go_VVI out_AVP of_PRF my_DPS way_NN1 to_TO0 fight_VVI the_AT0 bulls_NN2 —_PUN that_CJT you_PNP all_DT0 are_VBB doing_VDG there_AV0 and_CJC will_VM0 be_VBI more_AV0 than_CJS vocal_AJ0 about_PRP it_PNP ._SENT I_PNP have_VHB deep_AJ0 ties_NN2 in_PRP the_AT0 investment_NN1 world_NN1 and_CJC am_VBB from_PRP Washington_NP0 DC_NP0 and_CJC have_VHB deep_AJ0 ties_NN2 there_AV0 ,_PUN all_DT0 of_PRF which_DTQ I_PNP will_VM0 leverage_NN1 to_PRP the_AT0 max_NN1 ._SENT "_PUQ These_DT0 parents_NN2 are_VBB presented_VVN as_CJS "_PUQ grassroots_NN2 "_PUQ campaigners_NN2 bent_VVD on_PRP extinguishing_VVG Juul_NP0 ._SENT But_CJC what_DTQ about_PRP society_NN1 's_POS obligations_NN2 to_PRP ,_PUN say_VVB ,_PUN the_AT0 middle-aged_AJ0 black_AJ0 man_NN1 who_PNQ has_VHZ never_AV0 kicked_VVN his_DPS smoking_AJ0 habit_NN1 with_PRP nicotine_NN1 gum_NN1 or_CJC patches_NN2 ?_SENT Or_CJC the_AT0 blue-collar_AJ0 kid_NN1 ,_PUN age_NN1 19_CRD or_CJC 20_CRD ,_PUN who_PNQ leaned_VVD on_PRP cigarettes_NN2 to_TO0 manage_VVI the_AT0 stress_NN1 and_CJC boredom_NN1 of_PRF a_AT0 long_AJ0 deployment_NN1 to_PRP Afghanistan_NP0 ?_SENT 
