Bars_NN2 and_CJC restaurants_NN2 throughout_PRP the_AT0 country_NN1 are_VBB ditching_VVG traditional_AJ0 wine_NN1 lists_NN2 for_PRP more_DT0 innovative_AJ0 offerings_NN2 ,_PUN like_PRP wine_NN1 walls_NN2 and_CJC wine_NN1 on_PRP tap_NN1 ._SENT 
What_DTQ catches_VVZ your_DPS eye_NN1 when_CJS you_PNP first_ORD enter_VVB the_AT0 15_CRD ,_PUN 700-square-foot_AJ0 The_AT0 Matheson_NP0 in_PRP Healdsburg_NP0 ,_PUN California_NP0 ?_SENT It_PNP 's_VBZ not_XX0 art_NN1 ,_PUN or_CJC ornate_AJ0 chandeliers_NN2 ._SENT It_PNP 's_VBZ a_AT0 wine_NN1 wall_NN1 ._SENT 
Dispensed_VVN from_PRP self-serve_NN1 ,_PUN stainless-steel_AJ0 WineStation_NN1 machines_NN2 ,_PUN 110_CRD wines_NN2 are_VBB available_AJ0 on_PRP tap_NN1 ._SENT Of_PRF those_DT0 ,_PUN 80_CRD percent_NN0 are_VBB from_PRP Sonoma_NN1 County_NN1 ,_PUN and_CJC 20_CRD percent_NN0 from_PRP Napa_NP0 Valley_NN1 or_CJC the_AT0 Old_AJ0 World_NN1 ._SENT Prices_NN2 for_PRP various_AJ0 size_NN1 pours_VVZ range_NN1 from_PRP a_AT0 few_DT0 dollars_NN2 to_PRP $_NN0 24_CRD (_PUL for_PRP a_AT0 "_PUQ splash_NN1 "_PUQ )_PUR of_PRF 2017_CRD Opus_NP0 One_CRD Cabernet_NP0 Blend_NN1 ._SENT 
"_PUQ There_EX0 's_VBZ less_DT0 of_PRF a_AT0 commitment_NN1 with_PRP the_AT0 wine_NN1 wall_NN1 ,_PUN "_PUQ says_VVZ The_AT0 Matheson_NP0 owner_NN1 Dustin_NP0 Valette_NP0 ._SENT Since_CJS the_AT0 restaurant_NN1 's_POS September_NP0 2021_CRD opening_NN1 ,_PUN he_PNP 's_VHZ seen_VVN customers_NN2 pop_VVB in_AVP to_TO0 check_VVI the_AT0 place_NN1 out_AVP ,_PUN lured_VVD in_AVP by_PRP the_AT0 wine_NN1 wall_NN1 ._SENT "_PUQ For_PRP $_NN0 5_CRD (_PUL a_AT0 pour_VVB )_PUR ,_PUN it_PNP 's_VBZ a_AT0 good_AJ0 gamble_NN1 ._SENT "_PUQ They_PNP 're_VBB either_AV0 so_AV0 hooked_VVN by_PRP the_AT0 atmosphere_NN1 they_PNP stay_VVB for_PRP dinner_NN1 ,_PUN or_CJC they_PNP book_VVB a_AT0 second_ORD reservation_NN1 ,_PUN this_DT0 time_NN1 to_TO0 dine_VVI ._SENT 
The_AT0 wine_NN1 wall_NN1 has_VHZ been_VBN so_AV0 popular_AJ0 The_AT0 Matheson_NP0 does_VDZ n't_XX0 need_VVI to_TO0 traditionally_AV0 market_VVI it_PNP other_AJ0 than_CJS through_PRP social_AJ0 media_NN0 ._SENT 
It_PNP 's_VBZ not_XX0 just_AV0 wine_NN1 walls_NN2 ._SENT Any_DT0 creative_AJ0 ,_PUN off-beat_AJ0 method_NN1 for_PRP serving_VVG wine_NN1 captures_VVZ attention_NN1 ._SENT This_DT0 increase_NN1 in_PRP visitation_NN1 leads_VVZ to_PRP a_AT0 spike_NN1 in_PRP wine_NN1 sales_NN0 ._SENT "_PUQ Our_DPS first_ORD year_NN1 at_PRP FirstEnergy_AJ0 Stadium_NN1 (_PUL home_AV0 to_PRP the_AT0 Cleveland_NP0 Browns_NN2 )_PUR we_PNP increased_VVD general-wine_AJ0 concessions_NN2 by_PRP 450_CRD percent_NN0 ,_PUN "_PUQ says_VVZ Graham_NP0 +_NP0 Fisk_NP0 's_POS Wine-In-A-Can_NP0 co-founder_NN1 Graham_NP0 Veysey_NP0 ._SENT 
READ_VVB MORE_AV0 :_PUN 5_CRD Reasons_NN2 why_AVQ Kegged_AJ0 Wine_NN1 is_VBZ Better_AJC Than_CJS Bottled_AJ0 
Marlow_NP0 's_POS Tavern_NN1 —_PUN with_PRP locations_NN2 in_PRP Georgia_NP0 and_CJC Florida_NP0 —_PUN began_VVD serving_VVG Graham_NP0 +_NP0 Fisk_NP0 's_POS canned_AJ0 Rosé_AJ0 Wine_NN1 with_PRP Bubbles_NN2 wine_NN1 in_PRP 2019._CRD "_PUQ It_PNP 's_VBZ nice_AJ0 for_PRP our_DPS guests_NN2 to_TO0 be_VBI able_AJ0 to_TO0 count_VVI on_PRP consistent_AJ0 bubbles_NN2 ,_PUN fresh_AJ0 wine_NN1 that_DT0 's_VBZ enjoyable_AJ0 and_CJC cold_AJ0 ,_PUN "_PUQ says_VVZ beverage_NN1 director_NN1 Rick_NP0 Blumberg_NP0 ._SENT "_PUQ We_PNP see_VVB that_CJT guests_NN2 are_VBB more_AV0 (_PUL than_CJS )_PUR ready_AJ0 to_TO0 order_VVI a_AT0 second_NN1 '_POS glass_NN1 '_PUQ when_CJS it_PNP can_VM0 come_VVI out_AVP that_DT0 fast_AJ0 and_CJC consistent_AJ0 ._SENT "_PUQ Staff_NN0 like_VVB it_PNP ,_PUN too_AV0 ._SENT "_PUQ We_PNP love_VVB the_AT0 innovation_NN1 and_CJC ability_NN1 to_TO0 serve_VVI wine_NN1 with_PRP zero_CRD waste_NN1 ..._PUN and_CJC the_AT0 ease_NN1 and_CJC speed_NN1 of_PRF serving_VVG wine_NN1 in_PRP a_AT0 can_VM0 ,_PUN "_PUQ he_PNP says_VVZ ._SENT 
That_DT0 ease_NN1 was_VBD also_AV0 why_AVQ Sommelier_NN1 Gianni_NP0 Cavicchi_NP0 of_PRF New_NP0 York_NP0 City_NN1 's_POS One19_CRD Wine_NN1 Bar_NN1 +_NN1 Food_NN1 did_VDD n't_XX0 hesitate_VVI to_TO0 introduce_VVI wines_NN2 on_PRP tap_NN1 ._SENT In_PRP fact_NN1 ,_PUN he_PNP made_VVD that_CJT the_AT0 eatery_NN1 's_POS focus_NN1 when_CJS they_PNP opened_VVD in_PRP October_NP0 ._SENT He_PNP had_VHD already_AV0 served_VVN wines_NN2 on_PRP tap_NN1 at_PRP a_AT0 previous_AJ0 restaurant_NN1 ,_PUN liking_VVG the_AT0 seamlessness_NN1 of_PRF organic_AJ0 frizzante_NN1 on_PRP tap_NN1 for_PRP a_AT0 bottomless_AJ0 brunch_NN1 program_NN1 ._SENT "_PUQ We_PNP did_VDD n't_XX0 have_VHI to_TO0 waste_VVI time_NN1 opening_VVG a_AT0 bottle_NN1 of_PRF Prosecco_NP0 countless_AJ0 times_NN2 to_TO0 make_VVI mimosas_NN2 and_CJC bellinis_NN1 ,_PUN "_PUQ he_PNP says_VVZ ._SENT "_PUQ The_AT0 storage_NN1 situation_NN1 ,_PUN in_PRP terms_NN2 of_PRF temperature_NN1 control_NN1 ,_PUN became_VVD so_AV0 much_AV0 more_AV0 manageable_AJ0 ._SENT We_PNP (_PUL also_AV0 )_PUR cut_VVB down_AVP on_PRP waste_NN1 with_PRP the_AT0 countless_AJ0 empty_AJ0 bottles_NN2 and_CJC cardboard_NN1 that_CJT comes_VVZ with_PRP bottled_AJ0 wine_NN1 ._SENT "_PUQ In_PRP the_AT0 first_ORD month_NN1 ,_PUN draft_NN1 wines_NN2 far_AV0 out-sold_VVB the_AT0 bottles_NN2 ,_PUN says_VVZ Cavicchi_NP0 ._SENT 
"_PUQ I_PNP 've_VHB noticed_VVN a_AT0 loyalty_NN1 to_PRP the_AT0 wines_NN2 on_PRP tap_NN1 ,_PUN "_PUQ he_PNP says_VVZ ,_PUN "_PUQ meaning_VVG that_CJT people_NN0 far_AV0 more_AV0 reorder_VVI the_AT0 draft_NN1 wines_NN2 than_CJS the_AT0 bottles_NN2 by_PRP the_AT0 glass_NN1 ._SENT "_PUQ 
READ_VVB MORE_AV0 :_PUN How_AVQ Wine_NN1 Lists_NN2 Have_VHB Been_VBN Permanently_AV0 Changed_VVN by_PRP the_AT0 Pandemic_AJ0 
Marketing_VVG a_AT0 new_AJ0 way_NN1 of_PRF serving_VVG wine_NN1 has_VHZ also_AV0 been_VBN a_AT0 breeze_NN1 at_PRP MPourium_NP0 in_PRP Greenville_NP0 ,_PUN N.C._NP0 A_AT0 52-tap_AJ0 beverage_NN1 wall_NN1 —_PUN featuring_VVG six_CRD wines_NN2 from_PRP kegs_NN2 ,_PUN along_AVP with_PRP beers_NN2 ,_PUN ciders_NN2 ,_PUN seltzers_NN2 and_CJC mead_NN1 —_PUN is_VBZ frequently_AV0 showcased_VVN on_PRP the_AT0 bar_NN1 's_POS Facebook_NN1 and_CJC Instagram_NN1 pages_NN2 through_PRP posts_NN2 ,_PUN reels_NN2 and_CJC stories_NN2 ._SENT 
Wine_NN1 pours_VVZ sold_VVN by_PRP the_AT0 ounce_NN1 are_VBB a_AT0 very_AV0 low-commitment_AJ0 model_NN1 ._SENT "_PUQ You_PNP take_VVB away_AV0 the_AT0 anxieties_NN2 of_PRF somebody_PNI wasting_VVG a_AT0 full_AJ0 glass_NN1 ,_PUN "_PUQ says_VVZ MPourium_NP0 co-owner_NN1 Drew_NP0 Moss_NP0 ._SENT "_PUQ It_PNP 's_VBZ a_AT0 risk-free_AJ0 glass_NN1 ._SENT It_PNP helps_VVZ people_NN0 make_VVI the_AT0 decision_NN1 ,_PUN rather_AV0 than_CJS not_XX0 making_VVG one_PNI at_PRP all_DT0 ._SENT It_PNP (_PUL also_AV0 )_PUR helps_VVZ you_PNP find_VVI your_DPS style_NN1 ._SENT "_PUQ 
Similarly_AV0 ,_PUN Region_NN1 in_PRP Sebastopol_NP0 ,_PUN California_NP0 —_PUN another_DT0 Sonoma_NP0 County_NN1 town_NN1 —_PUN skews_VVZ from_PRP traditional_AJ0 wine_NN1 service_NN1 in_PRP favor_NN1 of_PRF self-serve_AJ0 taps_NN2 ._SENT A_AT0 wine_NN1 wall_NN1 of_PRF only_AJ0 Sonoma_NN1 County_NN1 selections_NN2 is_VBZ vetted_VVN by_PRP owner_NN1 /_PUN founder_NN1 Kerry_NP0 Thedorf_NP0 and_CJC dispensed_VVN by_PRP the_AT0 customer_NN1 in_PRP various_AJ0 size_NN1 pours_VVZ ._SENT Most_DT0 wineries_NN2 are_VBB new_AJ0 to_PRP the_AT0 customer_NN1 ._SENT 
"_PUQ We_PNP wanted_VVD customers_NN2 to_TO0 try_VVI a_AT0 wine_NN1 they_PNP 'd_VM0 never_AV0 find_VVI on_PRP the_AT0 shelves_NN2 at_PRP Safeway_NP0 ,_PUN "_PUQ says_VVZ Thedorf_NP0 ,_PUN who_PNQ takes_VVZ staff_NN0 on_PRP monthly_AJ0 tasting_NN1 visits_NN2 to_PRP winery_NN1 clients_NN2 to_TO0 learn_VVI their_DPS stories_NN2 ._SENT "_PUQ With_PRP wine_NN1 ,_PUN you_PNP have_VHB to_TO0 have_VHI the_AT0 story_NN1 and_CJC that_DT0 connection_NN1 ._SENT "_PUQ Selections_NN2 are_VBB switched_VVN out_AVP of_PRF the_AT0 machines_NN2 each_DT0 quarter_NN1 ._SENT Thedorf_NP0 plans_VVZ to_TO0 open_VVI a_AT0 similar_AJ0 concept_NN1 in_PRP San_NP0 Luis_NP0 Obispo_NP0 ,_PUN CA_NP0 in_PRP 2022._CRD 
Partnering_VVG with_PRP local_AJ0 wineries_NN2 lacking_VVG tasting_NN1 rooms_NN2 or_CJC a_AT0 huge_AJ0 marketing_NN1 budget_NN1 is_VBZ an_AT0 underlying_AJ0 goal_NN1 at_PRP Region_NN1 ._SENT Wineries_NN2 take_VVB over_PRP the_AT0 adjacent_AJ0 tasting-room_NN1 space_NN1 —_PUN in_PRP a_AT0 pop-up_AJ0 concept_NN1 —_PUN twice_AV0 a_AT0 year_NN1 for_PRP a_AT0 week_NN1 at_PRP a_AT0 time_NN1 ._SENT Keeping_VVG events_NN2 small_AJ0 ,_PUN casual_AJ0 and_CJC affordable_AJ0 is_VBZ key_AJ0 ,_PUN says_VVZ Thedorf_NP0 ,_PUN with_PRP tickets_NN2 sold_VVN through_PRP Resy_NN1 ._SENT Examples_NN2 of_PRF wineries_NN2 '_POS events_NN2 include_VVB cupcake_NN1 pairings_NN2 ,_PUN oyster_NN1 and_CJC sparkling_AJ0 wine_NN1 pairings_NN2 ,_PUN and_CJC pizza_NN1 and_CJC Pinot_NP0 Noir_NP0 ,_PUN with_PRP the_AT0 winemaker_NN1 in_PRP attendance_NN1 ._SENT Because_CJS Region_NN1 does_VDZ not_XX0 have_VHI a_AT0 kitchen_NN1 it_PNP partners_NN2 with_PRP local_AJ0 chefs_NN2 and_CJC caterers_NN2 to_TO0 provide_VVI small_AJ0 bites_NN2 ._SENT 
READ_VVB MORE_AV0 :_PUN How_AVQ to_TO0 Prepare_VVB Draft_NN1 Systems_NN2 for_PRP Cleaning_VVG &_AJ0 Temporary_AJ0 Closure_NN1 
Offering_VVG unique_AJ0 wine-sipping_AJ0 experiences_NN2 invites_VVZ new_AJ0 customers_NN2 in_PRP ._SENT "_PUQ The_AT0 only_AJ0 way_NN1 to_TO0 taste_VVI Kosta_NP0 Browne_NP0 (_PUL Pinot_NP0 Noir_NP0 )_PUR is_VBZ to_TO0 go_VVI to_PRP a_AT0 restaurant_NN1 and_CJC order_VVB a_AT0 bottle_NN1 and_CJC it_PNP costs_VVZ around_PRP $_NN0 400_CRD ,_PUN or_CJC you_PNP can_VM0 do_VDI a_AT0 tasting_NN1 that_CJT books_NN2 two_CRD months_NN2 in_PRP advance_NN1 and_CJC it_PNP takes_VVZ an_AT0 hour_NN1 and_CJC a_AT0 half_NN1 and_CJC it_PNP 's_VBZ not_XX0 cheap_AJ0 ,_PUN "_PUQ says_VVZ Valette_NP0 ._SENT But_CJC at_PRP Matheson_NP0 it_PNP costs_VVZ much_AV0 less_AV0 to_TO0 try_VVI ._SENT 
Similarly_AV0 ,_PUN Kurt_NP0 and_CJC Michelle_NP0 Rutlin_NP0 ,_PUN who_PNQ opened_VVD Double_AJ0 Barrel_NN1 Bar_NN1 within_PRP the_AT0 Holiday_NN1 Lodge_NN1 Resort_NN1 in_PRP Tomah_NP0 ,_PUN Wis._NP0 ,_PUN this_DT0 fall_NN1 ,_PUN quickly_AV0 learned_VVD the_AT0 "_PUQ tap_NN1 wall_NN1 "_PUQ is_VBZ a_AT0 huge_AJ0 draw_NN1 ._SENT It_PNP 's_VBZ powered_VVN by_PRP I_PNP Pour_VVB It_PNP technology_NN1 ._SENT Customers_NN2 don_VVB a_AT0 wristband_NN1 that_CJT activates_VVZ the_AT0 24_CRD taps_NN2 ._SENT "_PUQ Each_DT0 tap_NN1 has_VHZ its_DPS own_DT0 iPad_NN1 —_PUN you_PNP tap_VVB the_AT0 wristband_NN1 and_CJC a_AT0 light_NN1 lights_VVZ up_AVP at_PRP the_AT0 top_NN1 of_PRF the_AT0 iPad_NN1 ,_PUN telling_VVG you_PNP it_PNP 's_VBZ ready_AJ0 to_TO0 pour_VVI ,_PUN "_PUQ says_VVZ Michelle_NP0 ._SENT Pour_VVB sizes_NN2 can_VM0 be_VBI adjusted_VVN by_PRP the_AT0 Rutlins_NP0 ._SENT Market_NN1 research_NN1 also_AV0 comes_VVZ in_PRP handy_AJ0 ._SENT "_PUQ We_PNP track_VVB every_AT0 patron_NN1 by_PRP their_DPS sex_NN1 and_CJC age_NN1 and_CJC can_VM0 see_VVI who_PNQ 's_VBZ drinking_VVG each_DT0 wine_NN1 ,_PUN "_PUQ says_VVZ Kurt_NP0 ._SENT This_DT0 helps_VVZ them_PNP decide_VVI what_DTQ to_TO0 stock_VVI in_PRP the_AT0 machines_NN2 ._SENT 
Glitzy_AJ0 allure_NN1 aside_AV0 ,_PUN wine_NN1 walls_NN2 enable_VVB serving_VVG more_DT0 wines_NN2 by_PRP the_AT0 glass_NN1 than_CJS a_AT0 wine_NN1 list_NN1 might_VM0 ._SENT That_DT0 's_VBZ because_CJS the_AT0 bottles_NN2 can_VM0 last_VVI for_PRP up_AVP to_PRP six_CRD months_NN2 ._SENT But_CJC it_PNP 's_VBZ also_AV0 about_PRP widening_AJ0 choice_NN1 ._SENT "_PUQ A_AT0 lot_NN1 of_PRF times_NN2 ,_PUN the_AT0 by-the-glass_NN1 pours_VVZ are_VBB limited_AJ0 ,_PUN "_PUQ says_VVZ Valette_NP0 ._SENT "_PUQ You_PNP have_VHB price-driven_AJ0 ,_PUN high-performance_AJ0 wine_NN1 ._SENT You_PNP ca_VM0 n't_XX0 have_VHI 80_CRD wines_NN2 by_PRP the_AT0 glass_NN1 ._SENT "_PUQ 
