June_NP0 Morris_NP0 ,_PUN a_AT0 co-founder_NN1 of_PRF Morris_NP0 Air_NN1 who_PNQ has_VHZ died_VVN at_PRP age_NN1 90_CRD ,_PUN pioneered_VVD ticketless_AJ0 flights_NN2 and_CJC sold_VVD the_AT0 discount_NN1 carrier_NN1 to_PRP Southwest_NN1 
June_NP0 Morris_NP0 was_VBD in_PRP her_DPS late_AJ0 30s_CRD when_CJS she_PNP founded_VVD a_AT0 travel_NN1 agency_NN1 in_PRP Salt_NP0 Lake_NP0 City_NN1 five_CRD decades_NN2 ago_AV0 ._SENT She_PNP operated_VVD from_PRP a_AT0 single_AJ0 desk_NN1 at_PRP a_AT0 photo-finishing_AJ0 company_NN1 owned_VVN by_PRP her_DPS husband_NN1 ._SENT Her_DPS first_ORD hire_NN1 was_VBD one_CRD of_PRF her_DPS sisters_NN2 ._SENT 
That_DT0 tiny_AJ0 business_NN1 eventually_AV0 employed_VVN more_AV0 than_CJS 400_CRD people_NN0 ,_PUN including_PRP David_NP0 Neeleman_NP0 ,_PUN who_PNQ went_VVD on_AVP to_PRP found_VVD JetBlue_AJ0 Airways_NN2 and_CJC Breeze_NN1 Airways_NN2 ,_PUN among_PRP others_NN2 ._SENT 
She_PNP and_CJC Mr._NP0 Neeleman_NP0 created_VVD a_AT0 sideline_NN1 in_PRP chartering_VVG flights_NN2 to_PRP Hawaii_NP0 ,_PUN California_NP0 and_CJC other_AJ0 destinations_NN2 ._SENT The_AT0 charter_NN1 service_NN1 evolved_VVN into_PRP Morris_NP0 Air_NN1 ,_PUN a_AT0 no-frills_NN2 airline_NN1 in_PRP the_AT0 Southwest_NN1 Airlines_NN2 mold_VVB ._SENT "_PUQ We_PNP do_VDB n't_XX0 serve_VVI a_AT0 hot_AJ0 meal_NN1 ,_PUN "_PUQ Ms._NP0 Morris_NP0 told_VVD the_AT0 Los_NP0 Angeles_NP0 Times_NN2 ._SENT "_PUQ But_CJC most_DT0 people_NN0 would_VM0 rather_AV0 [_PUL save_VVB ]_PUR $_NN0 10._CRD "_PUQ 
Southwest_NN1 was_VBD so_AV0 impressed_AJ0 by_PRP her_DPS version_NN1 of_PRF its_DPS model_NN1 that_CJT it_PNP agreed_VVD to_TO0 buy_VVI Morris_NP0 Air_NN1 in_PRP 1993_CRD for_PRP Southwest_NN1 shares_NN2 valued_VVN at_PRP roughly_AV0 $_NN0 130_CRD million_CRD ._SENT "_PUQ We_PNP are_VBB kindred_AJ0 spirits_NN2 ,_PUN "_PUQ said_VVD Herb_NP0 Kelleher_NP0 ,_PUN then_AV0 Southwest_NN1 's_POS chief_AJ0 executive_NN1 ._SENT Ms._NP0 Morris_NP0 served_VVD as_PRP a_AT0 director_NN1 of_PRF Southwest_NN1 until_PRP 2006._CRD 
Her_DPS sale_NN1 of_PRF the_AT0 airline_NN1 coincided_VVD with_PRP treatment_NN1 for_PRP breast_NN1 cancer_NN1 ._SENT "_PUQ I_PNP was_VBD n't_XX0 ready_AJ0 to_TO0 die_VVI ,_PUN "_PUQ she_PNP told_VVD the_AT0 Salt_NN1 Lake_NP0 Tribune_NP0 in_PRP 1995._CRD She_PNP flew_VVD to_PRP Texas_NP0 ,_PUN underwent_VVD an_AT0 aggressive_AJ0 treatment_NN1 regime_NN1 and_CJC recovered_VVD ._SENT "_PUQ If_CJS I_PNP did_VDD n't_XX0 think_VVI I_PNP was_VBD tough_AJ0 before_AV0 ,_PUN I_PNP do_VDB now_AV0 ,_PUN "_PUQ she_PNP said_VVD ._SENT 
Ms._NP0 Morris_NP0 died_VVD July_NP0 23_CRD of_PRF pulmonary_AJ0 fibrosis_NN1 at_PRP her_DPS home_NN1 in_PRP Salt_NP0 Lake_NP0 City_NN1 ._SENT She_PNP was_VBD 90._CRD 
Mr._NP0 Neeleman_NP0 remembered_VVD a_AT0 management_NN1 tip_NN1 she_PNP gave_VVD him_PNP :_PUN "_PUQ If_CJS you_PNP feel_VVB like_PRP blowing_VVG up_AVP at_PRP someone_PNI ,_PUN wait_VVB at_PRP least_AV0 10_CRD minutes_NN2 ,_PUN and_CJC then_AV0 do_VDB n't_XX0 do_VDI it_PNP ._SENT "_PUQ 
Lorna_NP0 June_NP0 Mayer_NP0 was_VBD born_VVN April_NP0 27_CRD ,_PUN 1931_CRD ,_PUN in_PRP Manti_NP0 ,_PUN Utah_NP0 ._SENT Her_DPS father_NN1 ran_VVD a_AT0 farm_NN1 and_CJC herded_VVD sheep_NN0 ._SENT When_CJS she_PNP was_VBD 12_CRD ,_PUN the_AT0 family_NN1 moved_VVN to_PRP Salt_NP0 Lake_NP0 City_NN1 ,_PUN where_CJS her_DPS mother_NN1 ran_VVD a_AT0 boardinghouse_NN1 and_CJC became_VVD a_AT0 real-estate_AJ0 agent_NN1 ._SENT June_NP0 graduated_VVD from_PRP high_AJ0 school_NN1 in_PRP 1948_CRD and_CJC married_VVD Robert_NP0 W_NP0 ._SENT Frendt_NP0 the_AT0 same_DT0 year_NN1 ._SENT They_PNP had_VHD a_AT0 son_NN1 ,_PUN Richard_NP0 W_NP0 ._SENT "_PUQ Rick_NP0 "_PUQ Frendt_NP0 ,_PUN and_CJC divorced_VVN in_PRP 1962._CRD 
She_PNP found_VVD work_NN1 at_PRP travel_NN1 agencies_NN2 ._SENT Among_PRP her_DPS early_AJ0 tasks_NN2 was_VBD marking_VVG up_AVP road_NN1 maps_NN2 to_TO0 guide_VVI people_NN0 on_PRP their_DPS vacation_NN1 travels_VVZ ._SENT She_PNP grabbed_VVD an_AT0 opportunity_NN1 to_TO0 start_VVI selling_VVG airline_NN1 tickets_NN2 ._SENT 
While_CJS delivering_VVG an_AT0 airline_NN1 ticket_NN1 in_PRP 1969_CRD ,_PUN she_PNP met_VVD G_NP0 ._SENT Mitchell_NP0 "_PUQ Mitch_NP0 "_PUQ Morris_NP0 ,_PUN a_AT0 Montana_NP0 native_NN1 who_PNQ owned_VVD a_AT0 film-processing_AJ0 company_NN1 ._SENT He_PNP invited_VVD her_PNP to_PRP dinner_NN1 ._SENT Within_PRP a_AT0 few_DT0 months_NN2 ,_PUN they_PNP married_VVD in_PRP Reno_NP0 ,_PUN Nev._NP0 The_AT0 service_NN1 was_VBD so_AV0 fast_AJ0 ,_PUN Mr._NP0 Morris_NP0 quipped_VVD later_AV0 ,_PUN "_PUQ I_PNP still_AV0 had_VHD 10_CRD minutes_NN2 on_PRP the_AT0 parking_NN1 meter_NN1 ,_PUN "_PUQ according_VVG to_PRP the_AT0 Salt_NP0 Lake_NP0 Tribune_NN1 ._SENT 
Encouraged_VVN by_PRP her_DPS new_AJ0 husband_NN1 ,_PUN June_NP0 Morris_NP0 started_VVD Morris_NP0 Travel_NN1 ._SENT Her_DPS son_NN1 worked_VVD there_AV0 part-time_AJ0 as_CJS a_AT0 college_NN1 student_NN1 ,_PUN and_CJC after_PRP earning_VVG an_AT0 M.B.A._NP0 degree_NN1 at_PRP the_AT0 University_NN1 of_PRF Utah_NP0 joined_VVD full-time_AJ0 and_CJC began_VVD taking_VVG senior_AJ0 management_NN1 responsibilities_NN2 ._SENT 
Ms._NP0 Morris_NP0 also_AV0 founded_VVD the_AT0 June_NP0 Morris_NP0 School_NN1 of_PRF Travel_NN1 ,_PUN partly_AV0 to_TO0 help_VVI her_PNP identify_VVI promising_AJ0 job_NN1 candidates_NN2 ._SENT 
In_PRP the_AT0 early_AJ0 1980s_CRD ,_PUN she_PNP noticed_VVD a_AT0 young_AJ0 travel_NN1 entrepreneur_NN1 in_PRP Salt_NP0 Lake_NP0 City_NN1 ,_PUN Mr._NP0 Neeleman_NP0 ._SENT He_PNP had_VHD dropped_VVN out_AVP of_PRF college_NN1 and_CJC was_VBD buying_VVG airline_NN1 tickets_NN2 in_PRP bulk_NN1 and_CJC pairing_VVG them_PNP with_PRP hotel_NN1 bookings_NN2 to_TO0 create_VVI package_NN1 tours_NN2 to_PRP Hawaii_NP0 ._SENT His_DPS airline_NN1 partner_NN1 collapsed_VVD ,_PUN leaving_VVG Mr._NP0 Neeleman_NP0 with_PRP liabilities_NN2 to_PRP customers_NN2 for_PRP tour_NN1 packages_NN2 he_PNP could_VM0 no_AV0 longer_AV0 deliver_VVI ._SENT That_DT0 drove_VVD him_PNP into_PRP bankruptcy_NN1 ._SENT 
Mr._NP0 Neeleman_NP0 ,_PUN then_AV0 24_CRD years_NN2 old_AJ0 ,_PUN was_VBD fed_VVN up_AVP with_PRP the_AT0 travel_NN1 business_NN1 at_PRP that_DT0 point_NN1 ,_PUN but_CJC Ms._NP0 Morris_NP0 persuaded_VVD him_PNP to_TO0 try_VVI again_AV0 by_PRP joining_VVG her_DPS firm_NN1 and_CJC setting_VVG up_AVP a_AT0 charter_NN1 service_NN1 ._SENT It_PNP initially_AV0 focused_VVD on_PRP package_NN1 tours_NN2 to_PRP Hawaii_NP0 but_CJC soon_AV0 also_AV0 offered_VVN charter_NN1 flights_NN2 between_PRP Salt_NP0 Lake_NP0 City_NP0 and_CJC Los_NP0 Angeles_NP0 ,_PUN Las_NP0 Vegas_NP0 ,_PUN Phoenix_NP0 ,_PUN Oakland_NP0 ,_PUN Calif._NP0 ,_PUN and_CJC other_AJ0 cities_NN2 ._SENT Off-peak_AJ0 one-way_AJ0 fares_NN2 to_PRP Los_NP0 Angeles_NP0 were_VBD as_AV0 low_AJ0 as_CJS $_NN0 59_CRD ,_PUN far_AV0 below_PRP the_AT0 going_AJ0 rate_NN1 ._SENT After_PRP advertising_VVG those_DT0 fares_NN2 ,_PUN Morris_NP0 Travel_NN1 was_VBD deluged_VVN with_PRP phone_NN1 calls_NN2 and_CJC had_VHD to_TO0 gear_VVI up_AVP to_TO0 deal_VVI with_PRP them_PNP ._SENT 
Mr._NP0 Neeleman_NP0 took_VVD the_AT0 lead_NN1 in_PRP running_VVG what_DTQ became_VVD Morris_NP0 Air_NN1 ._SENT In_PRP January_NP0 1990_CRD ,_PUN Ms._NP0 Morris_NP0 promoted_VVD him_PNP to_PRP president_NN1 ._SENT She_PNP sent_VVD him_PNP a_AT0 letter_NN1 outlining_VVG her_DPS advice_NN1 ,_PUN including_VVG :_PUN "_PUQ Avoid_VVB any_DT0 signs_NN2 of_PRF arrogance_NN1 ._SENT "_PUQ 
The_AT0 charter_NN1 service_NN1 became_VVD an_AT0 airline_NN1 and_CJC pioneered_VVD ticketless_AJ0 travel_NN1 ._SENT Customers_NN2 were_VBD surprised_AJ0 to_TO0 learn_VVI they_PNP could_VM0 receive_VVI a_AT0 confirmation_NN1 number_NN1 over_PRP the_AT0 phone_NN1 rather_AV0 than_CJS a_AT0 paper_NN1 ticket_NN1 ._SENT For_PRP those_DT0 who_PNQ were_VBD nervous_AJ0 about_PRP going_VVG ticketless_AJ0 ,_PUN Morris_NP0 Air_NP0 sent_VVD a_AT0 fax_NN1 with_PRP the_AT0 confirmation_NN1 number_NN1 ._SENT 
Morris_NP0 Air_NP0 was_VBD serving_VVG more_AV0 than_CJS 20_CRD Western_AJ0 cities_NN2 when_CJS Southwest_NN1 agreed_VVD to_TO0 buy_VVI the_AT0 carrier_NN1 in_PRP 1993._CRD 
Ms._NP0 Morris_NP0 's_POS survivors_NN2 include_VVB her_DPS son_NN1 and_CJC two_CRD children_NN2 from_PRP Mitch_NP0 Morris_NP0 's_POS previous_AJ0 marriage_NN1 ._SENT Mr._NP0 Morris_NP0 died_VVD in_PRP 2011._CRD 
She_PNP helped_VVD broaden_VVI the_AT0 market_NN1 for_PRP air_NN1 travel_NN1 ._SENT "_PUQ We_PNP have_VHB stimulated_VVN travel_NN1 among_PRP people_NN0 who_PNQ have_VHB never_AV0 been_VBN on_PRP an_AT0 airplane_NN1 before_AV0 ,_PUN "_PUQ she_PNP told_VVD the_AT0 Salt_NP0 Lake_NP0 Tribune_NN1 ._SENT "_PUQ Their_DPS options_NN2 were_VBD Greyhound_NP0 or_CJC their_DPS car_NN1 ._SENT "_PUQ 
