TEGAN_NP0 AND_CJC SARA_NP0 UNDERSCORE_VVB JENNA_NP0 AND_CJC MATTY_NP0 'S_POS INTIMACIES_NN2 
For_PRP Awkward_AJ0 's_POS third_ORD season_NN1 ,_PUN MTV_NP0 ordered_VVD twenty_CRD episodes_NN2 and_CJC split_VVB the_AT0 season_NN1 into_PRP two_CRD parts_NN2 ,_PUN resulting_VVG in_PRP a_AT0 6_CRD percent_NN0 ratings_NN2 spike_NN1 that_CJT captured_VVD 1.8_CRD million_CRD weekly_AJ0 viewers_NN2 ._SENT This_DT0 decision_NN1 resembled_VVD Fox_NP0 's_POS release_NN1 strategy_NN1 for_PRP the_AT0 teen_NN1 musical_AJ0 Glee_NN1 (_PUL 2009_CRD –_PUN 2015_CRD )_PUR ,_PUN which_DTQ split_VVD its_DPS first_ORD few_DT0 seasons_NN2 to_TO0 mirror_VVI the_AT0 school_NN1 year_NN1 and_CJC seasonal_AJ0 adolescent_AJ0 rites_NN2 of_PRF passage_NN1 ._SENT For_PRP Iungerich_NP0 ,_PUN Awkward_AJ0 also_AV0 had_VHD different_AJ0 thematic_AJ0 priorities_NN2 ._SENT Whereas_CJS season_NN1 2_CRD centered_VVD on_PRP Jenna_NP0 's_POS love_NN1 triangle_NN1 ,_PUN season_NN1 3_CRD mined_AJ0 drama_NN1 from_PRP multiple_AJ0 characters_NN2 '_POS journeys_NN2 of_PRF self-_AJ0 discovery_NN1 and_CJC reinvention_NN1 ._SENT 
Tegan_NP0 and_CJC Sara_NP0 helped_VVD promote_VVI the_AT0 first_ORD installment_NN1 of_PRF Awkward_AJ0 's_POS third_ORD season_NN1 by_PRP reinforcing_VVG its_DPS narrative_AJ0 motifs_NN2 ._SENT By_PRP the_AT0 time_NN1 the_AT0 pair_NN0 signed_VVD on_AVP as_PRP guest_NN1 supervisors_NN2 ,_PUN they_PNP were_VBD music_NN1 industry_NN1 veterans_NN2 ._SENT In_PRP 1999_CRD ,_PUN they_PNP signed_VVD with_PRP Neil_NP0 Young_NP0 's_POS Vapor_NN1 Records_NN2 ,_PUN and_CJC in_PRP their_DPS first_ORD decade_NN1 ,_PUN they_PNP developed_VVD beyond_PRP their_DPS devoted_AJ0 regional_AJ0 following_NN1 by_PRP incorporating_VVG pop_AJ0 elements_NN2 into_PRP their_DPS lo-_AJ0 fi_NN2 punk_NN1 sound_NN1 ._SENT They_PNP also_AV0 broadened_VVD their_DPS outreach_NN1 for_PRP their_DPS fifth_ORD album_NN1 ,_PUN The_AT0 Con_NP0 (_PUL 2007_CRD )_PUR ,_PUN through_PRP international_AJ0 distribution_NN1 deals_VVZ with_PRP Warner_NP0 Bros._NP0 Records_NN2 subsidiaries_NN2 Sire_VVB Records_NN2 and_CJC London_NP0 Records_NN2 ._SENT Yet_AV0 they_PNP were_VBD often_AV0 dismissed_VVN as_CJS "_PUQ chick_NN1 rock_NN1 "_PUQ musicians_NN2 by_PRP sexist_AJ0 journalists_NN2 and_CJC critics_NN2 ,_PUN stereotyping_VVG that_CJT they_PNP challenged_VVD in_PRP the_AT0 press_NN1 ._SENT Tegan_NP0 mused_VVD in_PRP one_CRD interview_NN1 ,_PUN "_PUQ [_PUL W_ZZ0 ]_PUR e_ZZ0 started_VVD playing_VVG acoustic_AJ0 guitars_NN2 not_XX0 because_CJS we_PNP wanted_VVD to_TO0 be_VBI like_PRP Ani_NP0 DiFranco_NP0 or_CJC Jewel_NN1 ,_PUN but_CJC because_CJS we_PNP loved_VVD the_AT0 Violent_AJ0 Femmes_NN2 and_CJC the_AT0 Pixies_NN2 ,_PUN and_CJC they_PNP play_VVB acoustic_AJ0 instruments_NN2 ..._PUN ._SENT Do_VDB people_NN0 think_VVB that_CJT because_CJS we_PNP 're_VBB female_AJ0 and_CJC we_PNP have_VHB harmonies_NN2 and_CJC we_PNP 're_VBB lesbians_NN2 ?_SENT "_PUQ But_CJC Tegan_NP0 and_CJC Sara_NP0 were_VBD always_AV0 savvy_AJ0 businesswomen_NN2 ,_PUN as_CJS illustrated_VVN in_PRP an_AT0 early_AJ0 ROCKRGRL_NN1 profile_NN1 that_CJT detailed_VVD their_DPS experiences_NN2 opening_VVG for_PRP Bryan_NP0 Adams_NP0 and_CJC negotiating_VVG a_AT0 video_NN1 's_POS rotation_NN1 strategy_NN1 with_PRP MTV_NP0 ._SENT In_PRP a_AT0 2010_CRD Advocate_NN1 feature_NN1 ,_PUN Sara_NP0 observed_VVD that_CJT "_PUQ [_PUL f_ZZ0 ]_PUR or_CJC the_AT0 first_ORD half_NN1 of_PRF our_DPS career_NN1 ,_PUN people_NN0 rarely_AV0 talked_VVD about_PRP our_DPS music_NN1 ._SENT Things_NN2 were_VBD so_AV0 focused_VVN on_PRP who_PNQ we_PNP were_VBD and_CJC what_DTQ we_PNP did_VDD or_CJC did_VDD n't_XX0 represent_VVI that_CJT we_PNP were_VBD sort_NN1 of_PRF allowed_VVN to_TO0 develop_VVI as_PRP songwriters_NN2 without_PRP too_AV0 much_DT0 input_NN1 on_PRP that_DT0 front_NN1 ._SENT "_PUQ They_PNP also_AV0 used_VVD licensing_AJ0 to_TO0 circumvent_VVI small-minded_AJ0 programmers_NN2 and_CJC publications_NN2 ._SENT After_PRP the_AT0 group_NN1 released_VVN 2004_CRD 's_VBZ So_AV0 Jealous_AJ0 ,_PUN their_DPS managers_NN2 informed_VVD them_PNP about_PRP a_AT0 television_NN1 show_NN1 "_PUQ '_PUQ that_DT0 's_VBZ going_VVG to_TO0 be_VBI really_AV0 big_AJ0 for_PRP the_AT0 network_NN1 '_POS "_PUQ that_DT0 "_PUQ ended_VVN up_AVP buying_VVG seven_CRD of_PRF [_PUL their_DPS ]_PUR songs_NN2 ._SENT "_PUQ Over_PRP the_AT0 next_ORD decade_NN1 ,_PUN they_PNP were_VBD placed_VVN on_PRP teen_NN1 programs_NN2 such_DT0 as_PRP Pretty_AJ0 Little_AJ0 Liars_NN2 ;_PUN Degrassi_NP0 :_PUN The_AT0 Next_ORD Generation_NN1 (_PUL CTV_NP0 ,_PUN 2001_CRD –_PUN 2009_CRD ;_PUN MuchMusic_NP0 ,_PUN 2010_CRD –_PUN 2013_CRD ;_PUN MTV_NP0 Canada_NP0 ,_PUN 2013_CRD –_PUN 2015_CRD )_PUR ;_PUN One_CRD Tree_NP0 Hill_NP0 (_PUL The_AT0 WB_NP0 ,_PUN 2003_CRD –_PUN 2006_CRD ;_PUN The_AT0 CW_NP0 ,_PUN 2006_CRD –_PUN 2012_CRD )_PUR ;_PUN 90210_CRD ;_PUN Veronica_NP0 Mars_NP0 (_PUL UPN_NP0 ,_PUN 2004_CRD –_PUN 2006_CRD ;_PUN The_AT0 CW_NP0 ,_PUN 2006_CRD –_PUN 2007_CRD ;_PUN Hulu_NP0 ,_PUN 2019_CRD )_PUR ;_PUN and_CJC The_AT0 Vampire_NN1 Diaries_NN2 (_PUL The_AT0 CW_NP0 ,_PUN 2009_CRD –_PUN 2017_CRD )_PUR ._SENT They_PNP also_AV0 appeared_VVD on_PRP House_NN1 Band_NN1 (_PUL 2005_CRD –_PUN 2006_CRD )_PUR ,_PUN mtvU_NP0 's_POS indie-_NN1 friendly_AJ0 web-_AJ0 concert_NN1 series_NN0 ._SENT In_PRP an_AT0 interview_NN1 for_PRP 2013_CRD 's_POS Heartthrob_NN1 ,_PUN Sara_NP0 surmised_VVD that_CJT while_CJS "_PUQ we_PNP 're_VBB not_XX0 a_AT0 critic_NN1 's_POS band_NN1 ..._PUN I_PNP think_VVB we_PNP 're_VBB good_AJ0 ,_PUN business-_AJ0 minded_AJ0 people_NN0 ._SENT "_PUQ 
Tegan_NP0 and_CJC Sara_NP0 positioned_VVD Heartthrob_NN1 ,_PUN their_DPS first_ORD Warner_NP0 Bros._NP0 release_NN1 ,_PUN as_CJS their_DPS pop_NN1 turn_NN1 ._SENT They_PNP developed_VVD a_AT0 glossy_AJ0 synth-_AJ0 pop_NN1 sound_NN1 with_PRP producers_NN2 Greg_NP0 Kurstin_NP0 ,_PUN Rob_NP0 Cavallo_NP0 ,_PUN and_CJC Mike_NP0 Elizondo_NP0 and_CJC promoted_VVD their_DPS transformation_NN1 with_PRP shrewd_AJ0 networking_NN1 ._SENT They_PNP opened_VVD for_PRP Katy_NP0 Perry_NP0 and_CJC performed_VVD Heartthrob_NN1 's_POS lead_NN1 single_AJ0 ,_PUN "_PUQ Closer_AV0 ,_PUN "_PUQ with_PRP Taylor_NP0 Swift_NP0 during_PRP her_DPS Red_AJ0 world_NN1 tour_NN1 ._SENT They_PNP played_VVD Warner_NP0 Bros_NP0 ._SENT '_POS South_NN1 by_PRP Southwest_NN1 (_PUL SXSW_NP0 )_PUR showcase_NN1 and_CJC licensed_AJ0 "_PUQ Shock_NN1 to_PRP Your_DPS System_NN1 "_PUQ for_PRP electronic_AJ0 company_NN1 JBL_NP0 's_POS national_AJ0 campaign_NN1 ._SENT They_PNP also_AV0 partnered_VVD with_PRP Lonely_AJ0 Island_NP0 ,_PUN Mark_NP0 Mothersbaugh_NP0 ,_PUN and_CJC composer_NN1 Shawn_NP0 Patterson_NP0 on_PRP "_PUQ Everything_PNI Is_VBZ Awesome_AJ0 ,_PUN "_PUQ the_AT0 theme_NN1 to_PRP Warner_NP0 Bros_NP0 ._SENT '_PUQ The_AT0 Lego_NN1 Movie_NN1 (_PUL Phil_NP0 Lord_NP0 and_CJC Christopher_NP0 Miller_NP0 ,_PUN 2014_CRD )_PUR ,_PUN which_DTQ received_VVD an_AT0 Oscar_NP0 nomination_NN1 for_PRP Best_AJS Original_AJ0 Song_NN1 ._SENT 
Heartthrob_NN1 's_POS electropop_NN1 bombast_NN1 was_VBD shaped_VVN by_PRP the_AT0 sisters_NN2 '_POS ability_NN1 to_TO0 universalize_VVI their_DPS lesbianism_NN1 through_PRP pop_NN1 song_NN1 form_NN1 ,_PUN which_DTQ MTV_NP0 capitalized_VVD on_AVP for_PRP Awkward_AJ0 during_PRP the_AT0 album_NN1 's_POS promotional_AJ0 cycle_NN1 ._SENT Tegan_NP0 and_CJC Sara_NP0 supervised_VVD "_PUQ Indecent_AJ0 Exposure_NN1 ,_PUN "_PUQ season_NN1 3_CRD 's_POS fifth_ORD episode_NN1 ,_PUN which_DTQ featured_VVD the_AT0 single_AJ0 "_PUQ I_PNP Was_VBD a_AT0 Fool_NN1 "_PUQ in_PRP a_AT0 love_NN1 scene_NN1 between_PRP Jenna_NP0 and_CJC Matty_NP0 ._SENT Ben_NP0 Hochstein_NP0 also_AV0 placed_VVD three_CRD more_DT0 Heartthrob_NN1 tracks_NN2 —_PUN "_PUQ Goodbye_ITJ ,_PUN Goodbye_ITJ ,_PUN "_PUQ "_PUQ Closer_AV0 ,_PUN "_PUQ and_CJC "_PUQ Drove_VVD Me_DPS Wild_AJ0 "_PUQ —_PUN in_PRP multiple_AJ0 episodes_NN2 that_CJT ran_VVD during_PRP season_NN1 3_CRD 's_POS first_ORD half_NN1 ._SENT The_AT0 Quins_NN2 attempted_VVD to_TO0 use_VVI the_AT0 soundtrack_NN1 to_TO0 voice_VVI multiple_AJ0 characters_NN2 '_POS perspectives_NN2 on_PRP "_PUQ Indecent_AJ0 Exposure_NN1 ,_PUN "_PUQ an_AT0 episode_NN1 in_PRP which_DTQ Jenna_NP0 struggles_VVZ to_TO0 live_VVI with_PRP Matty_NP0 after_PRP his_DPS mother_NN1 objects_NN2 to_PRP their_DPS sexual_AJ0 relationship_NN1 ._SENT However_AV0 ,_PUN they_PNP did_VDD not_XX0 select_VVI the_AT0 two_CRD songs_NN2 licensed_VVN for_PRP the_AT0 episode_NN1 's_POS first_ORD act_NN1 ,_PUN "_PUQ Fever_NN1 "_PUQ by_PRP Night_NN1 Panther_NN1 and_CJC "_PUQ Saudade_NP0 "_PUQ by_PRP Bearcat_NP0 ,_PUN a_AT0 solo_NN1 artist_NN1 represented_VVN by_PRP Working_AJ0 Group_NN1 Artist_NN1 Management_NN1 ,_PUN a_AT0 licensing_AJ0 firm_NN1 that_CJT specializes_VVZ in_PRP placing_VVG unsigned_AJ0 artists_NN2 ._SENT Tegan_NP0 explained_VVD ,_PUN "_PUQ It_PNP was_VBD a_AT0 difficult_AJ0 spot_NN1 to_TO0 fill_VVI ._SENT I_PNP gave_VVD four_CRD or_CJC five_CRD suggestions_NN2 and_CJC then_AV0 Sara_NP0 tried_VVD ._SENT In_PRP the_AT0 end_NN1 ,_PUN we_PNP failed_VVD ._SENT Every_AT0 song_NN1 suggestion_NN1 I_PNP made_VVD [_PUL competed_VVN ]_PUR with_PRP the_AT0 dialogue_NN1 ._SENT "_PUQ 
While_CJS Tegan_NP0 and_CJC Sara_NP0 's_POS collaboration_NN1 ultimately_AV0 did_VDD not_XX0 inform_VVI the_AT0 tone_NN1 of_PRF the_AT0 episode_NN1 's_VBZ inciting_VVG incident_NN1 ,_PUN their_DPS services_NN2 were_VBD used_VVN to_TO0 dramatize_VVI Jenna_NP0 and_CJC Matty_NP0 's_POS conflict_NN1 ._SENT Unlike_PRP Cosentino_NP0 ,_PUN they_PNP were_VBD not_XX0 filmed_VVN working_VVG on_PRP the_AT0 production_NN1 or_CJC interacting_VVG with_PRP the_AT0 members_NN2 of_PRF the_AT0 show_NN1 's_POS staff_NN0 ,_PUN perhaps_AV0 due_AJ0 to_PRP the_AT0 sisters_NN2 '_POS bicoastal_AJ0 living_NN1 arrangement_NN1 or_CJC scheduling_NN1 complications_NN2 ,_PUN and_CJC likely_AV0 worked_VVD remotely_AV0 on_PRP the_AT0 episode_NN1 ._SENT Furthermore_AV0 ,_PUN Cosentino_NP0 chose_VVD four_CRD of_PRF her_DPS episode_NN1 's_POS fourteen_CRD cues_NN2 ,_PUN whereas_CJS only_AV0 three_CRD of_PRF the_AT0 Quins_NN2 '_POS selections_NN2 were_VBD used_VVN out_AVP of_PRF the_AT0 seven_CRD songs_NN2 featured_VVN on_PRP "_PUQ Indecent_AJ0 Exposure_NN1 ._SENT "_PUQ This_DT0 comparative_AJ0 lack_NN1 of_PRF music_NN1 most_AV0 likely_AV0 stemmed_VVN from_PRP the_AT0 show_NN1 's_POS music_NN1 department_NN1 stretching_VVG its_DPS budget_NN1 across_PRP twenty_CRD episodes_NN2 instead_AV0 of_PRF twelve_CRD ._SENT This_DT0 included_VVD "_PUQ Redefining_VVG Jenna_NP0 ,_PUN "_PUQ season_NN1 3_CRD 's_POS midseason_NN1 finale_NN1 ,_PUN which_DTQ featured_VVD twenty-_NN1 five_CRD music_NN1 cues_NN2 to_TO0 accompany_VVI a_AT0 school_NN1 art_NN1 show_NN1 ._SENT It_PNP may_VM0 also_AV0 reveal_VVI a_AT0 lack_NN1 of_PRF coordination_NN1 between_PRP Awkward_AJ0 and_CJC MTV_NP0 to_TO0 have_VHI Tegan_NP0 and_CJC Sara_NP0 supervise_VVB an_AT0 episode_NN1 with_PRP little_DT0 dramatic_AJ0 action_NN1 ,_PUN whereas_CJS Cosentino_NP0 co-_NN1 supervised_VVD a_AT0 "_PUQ what_DTQ if_CJS ?_SENT "_PUQ episode_NN1 before_PRP season_NN1 2_CRD 's_POS finale_NN1 ._SENT Nonetheless_AV0 ,_PUN the_AT0 Quins_NN2 hoped_VVD to_TO0 turn_VVI MTV_NP0 viewers_NN2 on_AVP to_PRP new_AJ0 artists_NN2 ._SENT As_CJS Tegan_NP0 put_VVD it_PNP ,_PUN "_PUQ the_AT0 part_NN1 that_CJT I_PNP enjoyed_VVD the_AT0 most_DT0 was_VBD figuring_VVG out_AVP what_DTQ artists_NN2 we_PNP could_VM0 pitch_VVI and_CJC I_PNP 'd_VM0 start_VVI to_TO0 think_VVI really_AV0 outside_PRP the_AT0 box_NN1 ._SENT "_PUQ 
Their_DPS desire_NN1 to_TO0 think_VVI outside_PRP the_AT0 box_NN1 required_VVD them_PNP to_TO0 filter_VVI their_DPS personal_AJ0 experiences_NN2 as_PRP queer_AJ0 teenage_AJ0 girls_NN2 through_PRP the_AT0 show_NN1 's_POS "_PUQ universal_AJ0 "_PUQ depiction_NN1 of_PRF heterosexual_AJ0 romance_NN1 ._SENT The_AT0 pair_NN0 demonstrated_VVD this_DT0 by_PRP using_VVG "_PUQ 90210_CRD ,_PUN "_PUQ a_AT0 fast_AJ0 ,_PUN bass-_AJ0 driven_AJ0 song_NN1 by_PRP their_DPS cousin_NN1 Jen_NP0 Twynn_NP0 Payne_NP0 's_POS group_NN1 ,_PUN the_AT0 Courtneys_NN2 ,_PUN as_CJS Matty_NP0 and_CJC Jenna_NP0 plan_NN1 for_PRP an_AT0 intimate_AJ0 evening_NN1 alone_AV0 at_PRP home_NN1 ._SENT But_CJC their_DPS anticipated_AJ0 wild_AJ0 night_NN1 of_PRF adult_NN1 eroticism_NN1 devolves_VVZ into_PRP a_AT0 disagreement_NN1 over_PRP what_DTQ kind_NN1 of_PRF pornography_NN1 to_TO0 watch_VVI ._SENT Tegan_NP0 and_CJC Sara_NP0 chose_VVD to_TO0 accompany_VVI this_DT0 scene_NN1 with_PRP "_PUQ Perpetual_AJ0 Surrender_NN1 ,_PUN "_PUQ a_AT0 slinky_AJ0 electronic_AJ0 instrumental_AJ0 by_PRP Canadian_AJ0 indie_NN1 dance_NN1 trio_NN1 DIANA_NP0 ._SENT The_AT0 song_NN1 serves_VVZ as_PRP ironic_AJ0 mood_NN1 music_NN1 for_PRP the_AT0 couple_NN1 's_POS divergent_AJ0 sexual_AJ0 expectations_NN2 ._SENT Matty_NP0 reveals_VVZ an_AT0 attraction_NN1 to_PRP Asian_AJ0 girls_NN2 that_CJT makes_VVZ Jenna_NP0 uncomfortable_AJ0 ,_PUN while_CJS Jenna_NP0 selects_VVZ a_AT0 Harry_NP0 Potter_NP0 –_PUN themed_AJ0 porn_NN1 parody_NN1 to_TO0 hide_VVI her_DPS discomfort_NN1 with_PRP hardcore_NN1 that_CJT Matty_AJ0 mistakes_NN2 as_PRP her_DPS way_NN1 of_PRF avoiding_VVG intimacy_NN1 ._SENT Sara_NP0 claimed_VVD this_DT0 scene_NN1 was_VBD "_PUQ not_XX0 just_AV0 about_PRP porn_NN1 ._SENT I_PNP mean_VVB ,_PUN there_EX0 's_VBZ sort_NN1 of_PRF like_PRP a_AT0 wonderful_AJ0 ..._PUN awkward_AJ0 intimacy_NN1 that_CJT 's_VBZ happening_VVG ._SENT Actually_AV0 ,_PUN I_PNP was_VBD amazed_AJ0 because_CJS I_PNP kept_VVD thinking_VVG ,_PUN '_PUQ Could_VM0 I_PNP have_VHI this_DT0 conversation_NN1 with_PRP someone_PNI I_PNP was_VBD dating_VVG in_PRP high_AJ0 school_NN1 ?_SENT '_PUQ "_PUQ While_CJS the_AT0 pair_NN0 's_POS ability_NN1 to_TO0 empathize_VVI with_PRP the_AT0 scene_NN1 was_VBD a_AT0 job_NN1 requirement_NN1 ,_PUN it_PNP also_AV0 required_VVD them_PNP to_TO0 universalize_VVI heterosexuality_NN1 at_PRP queer_AJ0 specificity_NN1 's_POS expense_NN1 ._SENT 
The_AT0 final_AJ0 scene_NN1 showcased_VVN Heartthrob_NN1 's_POS power_NN1 ballad_NN1 ,_PUN "_PUQ I_PNP Was_VBD a_AT0 Fool_NN1 ,_PUN "_PUQ which_DTQ was_VBD released_VVN as_PRP the_AT0 album_NN1 's_POS second_ORD single_AJ0 two_CRD weeks_NN2 before_PRP the_AT0 episode_NN1 aired_VVN ._SENT Similar_AJ0 to_PRP Cosentino_NP0 's_POS admission_NN1 that_CJT she_PNP did_VDD not_XX0 choose_VVI one_PNI of_PRF her_DPS songs_NN2 for_PRP the_AT0 episode_NN1 she_PNP supervised_VVD ,_PUN Tegan_NP0 surmised_VVD ,_PUN "_PUQ I_PNP think_VVB it_PNP fits_VVZ ..._PUN [_PUL but_CJC ]_PUR I_PNP almost_AV0 wanted_VVD to_TO0 bump_VVI our_DPS song_NN1 out_AVP of_PRF it_PNP ._SENT I_PNP like_VVB that_CJT one_PNI our_DPS songs_NN2 was_VBD in_PRP there_AV0 [_PUL but_CJC ]_PUR we_PNP need_VVB to_TO0 make_VVI room_NN1 for_PRP other_AJ0 artists_NN2 ._SENT "_PUQ Her_DPS comment_NN1 speaks_VVZ to_PRP syncability_NN1 's_POS limits_NN2 ._SENT As_CJS performers_NN2 who_PNQ used_VVD licensing_AJ0 to_TO0 build_VVI their_DPS profile_NN1 ,_PUN the_AT0 Quins_NN2 wanted_VVD to_TO0 promote_VVI lesser-_AJ0 known_AJ0 artists_NN2 ._SENT But_CJC their_DPS recording_NN1 catalogue_NN1 was_VBD controlled_VVN by_PRP Warner_NP0 Bros._NP0 and_CJC beholden_AJ0 to_PRP Awkward_AJ0 and_CJC MTV_NP0 's_POS publicity_NN1 strategies_NN2 ._SENT Thus_AV0 ,_PUN both_AV0 Cosentino_NP0 and_CJC the_AT0 Quins_NP0 '_POS gendered_AJ0 bifurcation_NN1 as_PRP licensees_NN2 and_CJC licensors_NN2 restricted_VVD their_DPS agency_NN1 as_CJS they_PNP filtered_VVD their_DPS music_NN1 through_PRP commercial_AJ0 practices_NN2 that_CJT undervalue_VVB their_DPS labor_NN1 for_PRP the_AT0 promise_NN1 of_PRF exposure_NN1 ._SENT This_DT0 conflict_NN1 informed_VVD creator_NN1 Iungerich_NP0 's_POS departure_NN1 from_PRP Awkward_AJ0 after_PRP season_NN1 3._CRD Although_CJS Iungerich_NP0 framed_VVD her_DPS exit_NN1 as_PRP a_AT0 personal_AJ0 decision_NN1 ,_PUN it_PNP also_AV0 telegraphed_VVD MTV_NP0 's_POS deprioritization_NN1 of_PRF female-_AJ0 driven_AJ0 narrative_NN1 programming_NN1 in_PRP the_AT0 second_ORD half_NN1 of_PRF the_AT0 2010s_CRD ._SENT The_AT0 channel_NN1 's_POS de-_AJ0 emphasis_NN1 on_PRP teen_NN1 girl_NN1 storytelling_NN1 impacted_VVD the_AT0 licensing_AJ0 opportunities_NN2 available_AJ0 to_PRP female_AJ0 indie_NN1 artists_NN2 who_PNQ built_VVD an_AT0 audience_NN1 and_CJC made_VVD a_AT0 living_NN1 from_PRP syncing_VVG their_DPS music_NN1 to_PRP commercial_AJ0 depictions_NN2 of_PRF female_AJ0 adolescence_NN1 ._SENT 
SONIC_AJ0 GIRLHOOD_NN1 'S_VBZ COMMERCIAL_AJ0 AND_CJC CULTURAL_AJ0 IMPLICATIONS_NN2 
Awkward_AJ0 's_POS third_ORD season_NN1 ended_VVD with_PRP Jenna_NP0 taking_VVG herself_PNX to_PRP the_AT0 prom_NN1 and_CJC using_VVG the_AT0 page_NN1 to_TO0 escape_VVI a_AT0 boy_NN1 's_POS expectations_NN2 ._SENT Her_DPS final_AJ0 essay_NN1 ,_PUN "_PUQ Who_PNQ I_PNP Want_VVB to_TO0 Be_VBI ,_PUN "_PUQ was_VBD a_AT0 phrase_NN1 the_AT0 show_NN1 's_POS writing_NN1 staff_NN0 used_VVN to_TO0 break_VVI the_AT0 season_NN1 's_POS story_NN1 ._SENT Through_PRP writing_NN1 ,_PUN Jenna_NP0 observes_VVZ her_DPS friends_NN2 '_POS and_CJC family_NN1 's_POS positive_AJ0 attributes_NN2 and_CJC recommits_NN2 to_PRP being_VBG a_AT0 more_AV0 active_AJ0 participant_NN1 in_PRP her_DPS own_DT0 life_NN1 ._SENT Iungerich_NP0 saw_VVD this_DT0 resolution_NN1 as_CJS "_PUQ an_AT0 awesome_AJ0 statement_NN1 ..._PUN for_PRP girls_NN2 who_PNQ tuned_VVD into_PRP this_DT0 show_NN1 for_PRP the_AT0 love_NN1 triangle_NN1 ,_PUN as_PRP Jenna_NP0 saying_VVG '_PUQ I_PNP love_VVB myself_PNX ._SENT '_PUQ It_PNP 's_VBZ not_XX0 narcissism_NN1 ,_PUN but_CJC rather_AV0 self-_AJ0 preservation_NN1 ._SENT "_PUQ The_AT0 montage_NN1 was_VBD cut_VVN to_PRP Passion_NN1 Pit_NN1 's_POS "_PUQ Moth_NN1 's_POS Wings_NN2 ,_PUN "_PUQ which_DTQ played_VVD over_PRP the_AT0 climax_NN1 of_PRF Awkward_AJ0 's_POS pilot_NN1 ,_PUN when_CJS Jenna_NP0 relaunches_VVZ her_DPS blog_NN1 to_TO0 dispel_VVI rumors_NN2 about_PRP her_DPS mental_AJ0 health_NN1 ._SENT Iungerich_NP0 said_VVD that_CJT "_PUQ when_CJS we_PNP got_VVD it_PNP into_PRP post_NN1 ,_PUN it_PNP was_VBD my_DPS husband_NN1 [_PUL music_NN1 coordinator_NN1 Jamie_NP0 Dooner_NP0 ]_PUR who_PNQ said_VVD we_PNP should_VM0 use_VVI [_PUL it_PNP ]_PUR ,_PUN and_CJC it_PNP says_VVZ it_PNP all_DT0 :_PUN she_PNP 's_VBZ coming_VVG full_AJ0 circle_NN1 ._SENT "_PUQ 
In_PRP June_NP0 2013_CRD ,_PUN Iungerich_NP0 announced_VVD she_PNP was_VBD leaving_VVG the_AT0 show_NN1 and_CJC would_VM0 be_VBI replaced_VVN by_PRP Chris_NP0 Alberghini_NP0 and_CJC Mike_NP0 Chessler_NP0 ._SENT Though_CJS Iungerich_NP0 never_AV0 explained_VVD her_DPS departure_NN1 ,_PUN she_PNP aligned_VVD herself_PNX with_PRP Jenna_NP0 by_PRP describing_VVG it_PNP as_PRP "_PUQ a_AT0 decision_NN1 of_PRF self-_AJ0 preservation_NN1 ._SENT "_PUQ Iungerich_NP0 's_POS exit_NN1 followed_VVD a_AT0 wave_NN1 of_PRF personnel_NN2 changes_NN2 during_PRP her_DPS five-_AJ0 year_NN1 tenure_NN1 at_PRP MTV_NP0 ._SENT She_PNP outlasted_VVD many_DT0 of_PRF its_DPS programming_NN1 executives_NN2 —_PUN including_PRP David_NP0 Janollari_NP0 ,_PUN who_PNQ greenlit_AJ0 Awkward_AJ0 ._SENT Janollari_NP0 was_VBD replaced_VVN by_PRP Susanne_NP0 Daniels_NP0 ,_PUN who_PNQ shepherded_VVD Buffy_NP0 the_AT0 Vampire_NN1 Slayer_NN1 and_CJC Dawson_NP0 's_POS Creek_NN1 for_PRP The_AT0 WB_NP0 ._SENT While_CJS there_EX0 may_VM0 have_VHI not_XX0 been_VBN a_AT0 direct_AJ0 conflict_NN1 between_PRP Daniels_NP0 and_CJC Iungerich_NP0 ,_PUN Daniels_NP0 's_POS mandate_NN1 to_TO0 attract_VVI male_AJ0 viewership_NN1 informed_VVD Awkward_AJ0 's_POS fourth_ORD season_NN1 ,_PUN which_DTQ focused_VVD on_PRP Matty_NP0 's_POS search_NN1 for_PRP his_DPS biological_AJ0 father_NN1 ._SENT The_AT0 soundtrack_NN1 reflected_VVD these_DT0 decisions_NN2 by_PRP assigning_VVG male-_AJ0 driven_AJ0 rock_NN1 acts_NN2 to_PRP Matty_NP0 's_POS perspective_NN1 ._SENT Alberghini_NP0 and_CJC Chessler_NP0 oversaw_VVB Awkward_AJ0 's_POS fifth_ORD season_NN1 ._SENT MTV_NP0 declined_VVD to_TO0 renew_VVI the_AT0 series_NN0 mid-_AJ0 way_NN1 through_PRP season_NN1 5_CRD 's_POS broadcast_NN1 run_NN1 ,_PUN and_CJC the_AT0 show_NN1 quietly_AV0 concluded_VVN in_PRP May_NP0 2016._CRD 
By_PRP August_NP0 2015_CRD ,_PUN Daniels_NP0 had_VHD left_VVN MTV_NP0 for_PRP YouTube_NP0 ._SENT Billboard_NP0 's_POS Robert_NP0 Levine_NP0 connected_VVD this_DT0 maneuver_NN1 to_PRP MTV_NP0 's_POS prime-_AJ0 time_NN1 ratings_NN2 '_POS five-_AJ0 year_NN1 40_CRD percent_NN0 drop_NN1 among_PRP twelve-_NN1 to_PRP thirty-_AJ0 four-_AJ0 year-_NN1 olds_NN2 ,_PUN who_PNQ primarily_AV0 streamed_VVD media_NN0 content_NN1 ._SENT MTV_NP0 Networks_NN2 Music_NN1 and_CJC Logo_NN1 Group_NN1 president_NN1 Van_NP0 Toffler_NP0 did_VDD not_XX0 renew_VVI his_DPS contract_NN1 ,_PUN and_CJC over_PRP two_CRD hundred_CRD MTV_NP0 employees_NN2 were_VBD fired_VVN ._SENT The_AT0 verdict_NN1 was_VBD simple_AJ0 ,_PUN according_VVG to_PRP a_AT0 former_DT0 unnamed_AJ0 executive_NN1 :_PUN "_PUQ The_AT0 audience_NN1 is_VBZ going_VVG digital_AJ0 ,_PUN reality_NN1 TV_NN1 is_VBZ running_VVG dry_AJ0 ,_PUN [_PUL and_CJC ]_PUR there_EX0 's_VBZ more_DT0 competition_NN1 for_PRP scripted_AJ0 programs_NN2 ._SENT "_PUQ Compilation_NN1 soundtracks_NN2 '_POS ubiquity_NN1 in_PRP scripted_AJ0 content_NN1 was_VBD a_AT0 hallmark_NN1 of_PRF MTV_NP0 's_POS influence_NN1 and_CJC a_AT0 liability_NN1 ._SENT 
Tegan_NP0 and_CJC Sara_NP0 extended_VVD Heartthrob_NN1 's_POS commercial_AJ0 reach_NN1 with_PRP placements_NN2 on_PRP Netflix_NP0 's_POS BoJack_NP0 Horseman_NP0 (_PUL 2014_CRD –_PUN 2020_CRD )_PUR and_CJC HBO_NP0 's_POS Girls_NN2 ,_PUN and_CJC five_CRD songs_NN2 from_PRP Best_AJS Coast_NN1 's_VBZ The_AT0 Only_AJ0 Place_NN1 were_VBD licensed_VVN for_PRP television_NN1 ._SENT By_PRP the_AT0 time_NN1 Awkward_AJ0 wrapped_VVN ,_PUN both_DT0 acts_NN2 followed_VVD up_AVP these_DT0 albums_NN2 ._SENT Best_AJS Coast_NN1 released_VVN California_NP0 Nights_NN2 on_PRP Harvest_NN1 Records_NN2 in_PRP May_NP0 2015_CRD ,_PUN and_CJC Tegan_NP0 and_CJC Sara_NP0 deepened_VVD their_DPS synth-_AJ0 pop_NN1 sound_NN1 with_PRP Love_VVB You_PNP to_PRP Death_NN1 in_PRP June_NP0 2016_CRD ,_PUN a_AT0 month_NN1 after_PRP Awkward_AJ0 's_POS series_NN0 finale_NN1 ._SENT Neither_DT0 album_NN1 's_POS songs_NN2 were_VBD licensed_VVN for_PRP the_AT0 show_NN1 ._SENT Although_CJS Awkward_AJ0 's_POS music_NN1 department_NN1 did_VDD not_XX0 entirely_AV0 abandon_VVI female_AJ0 indie_NN1 artists_NN2 ,_PUN their_DPS diminished_AJ0 presence_NN1 on_PRP the_AT0 soundtrack_NN1 revealed_VVD MTV_NP0 's_POS fickleness_NN1 toward_PRP female_AJ0 indie_NN1 musicians_NN2 '_POS syncability_NN1 ._SENT But_CJC all_DT0 musical_AJ0 artists_NN2 '_POS reliance_NN1 on_PRP licensing_NN1 has_VHZ only_AV0 become_VVN more_AV0 commonplace_AJ0 since_CJS the_AT0 Quins_NN2 '_POS and_CJC Cosentino_NP0 's_POS stints_NN2 with_PRP Awkward_AJ0 ,_PUN which_DTQ intensify_VVB female_AJ0 artists_NN2 '_POS external_AJ0 pressure_NN1 to_TO0 be_VBI syncable_AJ0 ._SENT For_PRP example_NN1 ,_PUN the_AT0 2020_CRD Grammys_NN2 celebrated_VVD the_AT0 arrival_NN1 of_PRF Lizzo_NP0 and_CJC Billie_NP0 Eilish_NP0 as_PRP streaming-_AJ0 era_NN1 pop_NN1 stars_NN2 ._SENT Both_DT0 are_VBB highly_AV0 syncable_AJ0 ._SENT 
